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RECENT ARTICLES BY ANDREA FISHMAN

listening

Start Listening: Why Testing Alone Isn't the Answer

May 15, 2013 - While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Comments

facebook-like

Small Business Wins Big With Facebook's New Targeting

Apr 17, 2013 - With partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant. Comments

experience

The Convergence of Experience Management and Insight

Mar 20, 2013 - Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations... Comments

big-data

Big Data Won't Fix Bad Planning

Feb 20, 2013 - Organizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will help... Comments

online-video

Embracing the Online Video Ad - the Time Is Now

Jan 23, 2013 - As the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need... Comments

pinterest-alt

Pinning Your Hopes on Visual Commerce: The Pinterest Potential

Nov 28, 2012 - Harnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users. Comments

ransom

Facebook Stole Your Fans - and Wants a Ransom to Get Them Back

Oct 31, 2012 - Facebook's new policy means that it could become more expensive to maintain a brand page and reach all of your fans than it is to market through other... Comments

mobile-traffic

Is Your Mobile Traffic Askew? Blame iOS 6

Oct 3, 2012 - And how you must strategize around the information gap caused by the Google-Apple war. Comments

New Facebook, Twitter Ad Targeting Options Offer Opportunities & Challenges

Sep 5, 2012 - On Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts... Comments

Data Overload: Finding the Right Mix of Social Analytics Metrics

Aug 8, 2012 - Finding success in social media is not just a factor of producing great Facebook pages or engaging viral videos, but leveraging the data to drive ongoing... Comments

4 Steps to Running a Successful Attribution Modeling Program

Jul 11, 2012 - Improving cross-channel media performance through attribution modeling. Comments

Turning An Unsuccessful Site Search Into a Growth Opportunity

Jun 13, 2012 - How effectively are you mining your onsite search behavior to improve your product mix and customer satisfaction? Comments

Better Targeting With Smarter, Not More, Content

May 16, 2012 - An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to... Comments

How Social Media Can Accelerate the Buying Cycle

Apr 18, 2012 - Social media may present challenges to your current model, but that may be just what you need to invigorate your media plan. Comments

Fine-Tuning Your Segmentation Strategy: 5 Keys to Success

Mar 21, 2012 - Make sure you're identifying the factors that may be working against your targeting strategy. Comments

Forgetting to Target Current Customers Is a Costly Mistake

Feb 22, 2012 - Targeting existing customers provides the opportunity to acknowledge your insight on their interests and needs. Comments

The Domino Effect of Bad Data: 5 Reasons Why Your Data Is Wrong

Feb 1, 2012 - When the foundation of your data is unstable, all interpretations and assumptions made using the data begin to crumble. Comments

Are Too Many Metrics Clouding Your View of Your Customer?

Jan 4, 2012 - Are all the metrics you're calculating affecting your strategy and the tactics set in place to achieve your results? Comments

Integrated Local Targeting to Drive Consumer Preference

Nov 2, 2011 - Six ways to ensure alignment of local marketing programs. Comments

Is Your SEO Keyword Strategy In Line With Your Behavioral Targeting Segments?

Oct 5, 2011 - A few primary areas of alignment are critical to ensure effective connections between your SEO and behavioral marketing program. Comments

Riding the Wave: Syncing User Engagement With Marketing Messages

Sep 7, 2011 - How branded social media monitoring and website analytics can influence your marketing messaging. Comments

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