Marketing News & Expert Advice
May 15, 2013 -
While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening.
Apr 17, 2013 -
With partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant.
Mar 20, 2013 -
Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations...
Feb 20, 2013 -
Organizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will help...
Jan 23, 2013 -
As the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need...
Nov 28, 2012 -
Harnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users.
Oct 31, 2012 -
Facebook's new policy means that it could become more expensive to maintain a brand page and reach all of your fans than it is to market through other...
Oct 3, 2012 -
And how you must strategize around the information gap caused by the Google-Apple war.
Sep 5, 2012 -
On Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts...
Aug 8, 2012 -
Finding success in social media is not just a factor of producing great Facebook pages or engaging viral videos, but leveraging the data to drive ongoing...
Jul 11, 2012 -
Improving cross-channel media performance through attribution modeling.
Jun 13, 2012 -
How effectively are you mining your onsite search behavior to improve your product mix and customer satisfaction?
May 16, 2012 -
An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to...
Apr 18, 2012 -
Social media may present challenges to your current model, but that may be just what you need to invigorate your media plan.
Mar 21, 2012 -
Make sure you're identifying the factors that may be working against your targeting strategy.
Feb 22, 2012 -
Targeting existing customers provides the opportunity to acknowledge your insight on their interests and needs.
Feb 1, 2012 -
When the foundation of your data is unstable, all interpretations and assumptions made using the data begin to crumble.
Jan 4, 2012 -
Are all the metrics you're calculating affecting your strategy and the tactics set in place to achieve your results?
Nov 2, 2011 -
Six ways to ensure alignment of local marketing programs.
Oct 5, 2011 -
A few primary areas of alignment are critical to ensure effective connections between your SEO and behavioral marketing program.
Sep 7, 2011 -
How branded social media monitoring and website analytics can influence your marketing messaging.
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