Get Social Done by Getting Social With Your Development Team

Get Social Done by Getting Social With Your Development Team

13y Sam Decker

Get Social Done by Getting Social With Your Develo...

Five tips for creating an effective relationship between marketing and software development teams. Read More...

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Make Your Brick-and-Mortar Store More Like Your E-Commerce Site

Make Your Brick-and-Mortar Store More Like Your E-Commerce Site

13y Sam Decker

Make Your Brick-and-Mortar Store More Like Your E-...

Online or offline, to your customers you are one brand, one company. Read More...

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Social Commerce 101: Leverage Word of Mouth to Boost Sales

Social Commerce 101: Leverage Word of Mouth to Boost Sales

13y Sam Decker

Social Commerce 101: Leverage Word of Mouth to Boo...

Three best practices that marketers can implement right away to build a social commerce program. Read More...

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The Future Is Relevance

The Future Is Relevance

13y Sam Decker

The Future Is Relevance

Applying the lenses of other people to your products means collecting and displaying relevant user-generated content. Read More...

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Great Word of Mouth: The Only Way to Profit From Group-Buying Sites

Great Word of Mouth: The Only Way to Profit From Group-Buying Sites

13y Sam Decker

Great Word of Mouth: The Only Way to Profit From G...

Businesses can reap the benefits of the conversations group-buying deals create and gain insights that keep new customers coming back. Read More...

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Prioritize Your Customer Experience Efforts

Prioritize Your Customer Experience Efforts

13y Sam Decker

Prioritize Your Customer Experience Efforts

Prioritizing your customer experience efforts like profit and loss will help uncover the ideal programs for your company - those that increase in valu...

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Context Is King in Driving Participation and Sales

Context Is King in Driving Participation and Sales

13y Sam Decker

Context Is King in Driving Participation and Sales

For most brands, customers won't initiate and build a valuable brand conversation on their own - it's the brand's job to start a conversation customer...

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Four Ways to Build Customers Into Your Brand

Four Ways to Build Customers Into Your Brand

13y Sam Decker

Four Ways to Build Customers Into Your Brand

Social marketing is a conversation, not a broadcast. Follow these tips from Urban Outfitters on how to let your customers shape your brand. Read More...

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How to Put Social Content to Work This Holiday Season

How to Put Social Content to Work This Holiday Season

14y Sam Decker

How to Put Social Content to Work This Holiday Sea...

Three key trends of social media's impact on seasonal shopping. Read More...

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Your Boss's Top Four Objections to User-Generated Content

Your Boss's Top Four Objections to User-Generated Content

14y Sam Decker

Your Boss's Top Four Objections to User-Generated ...

And how to overcome them with real information that backs you up. Read More...

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Why Merchandising Must Get Social

Why Merchandising Must Get Social

14y Sam Decker

Why Merchandising Must Get Social

User-generated content can influence shoppers during these three phases of online decision-making. Read More...

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User-Generated Content Becomes Front and Center With Google

User-Generated Content Becomes Front and Center With Google

14y Sam Decker

User-Generated Content Becomes Front and Center Wi...

Google Caffeine and Rich Snippets gives user-generated content a lot more weight. Read More...

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4 Unexpected Benefits of User-Generated Content

4 Unexpected Benefits of User-Generated Content

14y Sam Decker

4 Unexpected Benefits of User-Generated Content

Customer input can decrease customer service costs, improve product copy, reduce returns, and lead to better products. Read More...

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6 Reasons to Not Fear Negative Reviews

6 Reasons to Not Fear Negative Reviews

14y Sam Decker

6 Reasons to Not Fear Negative Reviews

Customer reviews about your brand aren't that scary. What's scary is not being involved in the conversation. Read More...

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Measuring the Online Impact of User-Generated Content

Measuring the Online Impact of User-Generated Content

14y Sam Decker

Measuring the Online Impact of User-Generated Cont...

You can measure the real success of user-generated content with A/B testing and before-and-after comparisons. Read More...

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From Participation to Transformation

From Participation to Transformation

14y Sam Decker

From Participation to Transformation

How to get from point A to point Z with consumer-generated content. Read More...

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How to Calculate the Net Present Value of Social Commerce

How to Calculate the Net Present Value of Social Commerce

14y Sam Decker

How to Calculate the Net Present Value of Social C...

Using the Net Present Value formula, you can show your CFO the value of consumer-generated content on your site. Read More...

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How to Make Customer Content Go Multichannel

How to Make Customer Content Go Multichannel

14y Sam Decker

How to Make Customer Content Go Multichannel

Five principles for extending consumer reviews across marketing channels. Read More...

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Why Negative Reviews are a 'Gift'

Why Negative Reviews are a 'Gift'

14y Sam Decker

Why Negative Reviews are a 'Gift'

Negative feedback can help build trust in your brand. Here's how. Read More...

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Does Your Company Breathe 'Customer Oxygen'?

Does Your Company Breathe 'Customer Oxygen'?

14y Sam Decker

Does Your Company Breathe 'Customer Oxygen'?

How to ensure your company embraces customer-centricity into everything it does. Read More...

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Work Backwards to Get Social Commerce Results

Work Backwards to Get Social Commerce Results

14y Sam Decker

Work Backwards to Get Social Commerce Results

Start with what drives the final sale, analyzing what type of content drives your customers to make those purchases, then find ways to encourage custo...

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Friends Like You: Why Social Commerce Must Get Relevant

Friends Like You: Why Social Commerce Must Get Relevant

14y Sam Decker

Friends Like You: Why Social Commerce Must Get Rel...

One brand is making its customer-generated reviews easier to sort and search - and more relevant and easier to share with friends. Consider these resu...

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UGC Drives Search on Product Pages and Beyond

UGC Drives Search on Product Pages and Beyond

14y Sam Decker

UGC Drives Search on Product Pages and Beyond

Customer reviews, community Q&A, and stories shared online are changing the way consumers shop - and search. Read More...

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1-2-3 Buy-In for Social Commerce - From the C-Suite and Beyond

1-2-3 Buy-In for Social Commerce - From the C-Suite and Beyond

14y Sam Decker

1-2-3 Buy-In for Social Commerce - From the C-Suit...

To get buy-in for your social program, don't overlook any of these three constituencies and their perspectives. Read More...

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UGC and SEO: A Sales-Boosting Social Commerce Tactic

UGC and SEO: A Sales-Boosting Social Commerce Tactic

14y Sam Decker

UGC and SEO: A Sales-Boosting Social Commerce Tact...

How to promote user-generated content to turn commentators and readers into customers. Read More...

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Connect Customer Interactions to Get More of Their Time...and Money

Connect Customer Interactions to Get More of Their Time...and Money

14y Sam Decker

Connect Customer Interactions to Get More of Their...

Here are some practical steps to create a successful participation chain, which will help you build long-term engagement with your customers. Read Mor...

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