Sam Decker

Sam Decker

CEO

Mass Relevance

Sam Decker is founder and CEO of Mass Relevance, the leading enterprise social curation company. He speaks and consults on digital growth strategy, based on years of experience in technology and social markets. He has written two books on word-of-mouth marketing and is an award-winning blogger (www.deckermarketing.com). As former chief marketing officer of Bazaarvoice, the market leader in hosted social commerce applications that drive sales, Sam worked to help brands present the right user-generated content at the right time in the purchase path, bringing real value to the consumer and the business. Prior to Bazaarvoice he drove Dell's customer segmentation, their customer-centricity strategy, and led Dell's consumer website, building Dell.com into the largest consumer e-commerce site at $3.5 billion in annual sales.

RECENT ARTICLES BY SAM DECKER

Get Social Done by Getting Social With Your Development Team

Jan 25, 2011 - Five tips for creating an effective relationship between marketing and software development teams. Comments

Make Your Brick-and-Mortar Store More Like Your E-Commerce Site

Jan 11, 2011 - Online or offline, to your customers you are one brand, one company. Comments

Social Commerce 101: Leverage Word of Mouth to Boost Sales

Dec 28, 2010 - Three best practices that marketers can implement right away to build a social commerce program. Comments

The Future Is Relevance

Dec 14, 2010 - Applying the lenses of other people to your products means collecting and displaying relevant user-generated content. Comments

Great Word of Mouth: The Only Way to Profit From Group-Buying Sites

Nov 30, 2010 - Businesses can reap the benefits of the conversations group-buying deals create and gain insights that keep new customers coming back. Comments

Prioritize Your Customer Experience Efforts

Nov 16, 2010 - Prioritizing your customer experience efforts like profit and loss will help uncover the ideal programs for your company - those that increase in value... Comments

Context Is King in Driving Participation and Sales

Nov 2, 2010 - For most brands, customers won't initiate and build a valuable brand conversation on their own - it's the brand's job to start a conversation customers... Comments

Four Ways to Build Customers Into Your Brand

Oct 19, 2010 - Social marketing is a conversation, not a broadcast. Follow these tips from Urban Outfitters on how to let your customers shape your brand. Comments

How to Put Social Content to Work This Holiday Season

Oct 5, 2010 - Three key trends of social media's impact on seasonal shopping. Comments

Your Boss's Top Four Objections to User-Generated Content

Sep 21, 2010 - And how to overcome them with real information that backs you up. Comments

Why Merchandising Must Get Social

Sep 7, 2010 - User-generated content can influence shoppers during these three phases of online decision-making. Comments

User-Generated Content Becomes Front and Center With Google

Aug 24, 2010 - Google Caffeine and Rich Snippets gives user-generated content a lot more weight. Comments

4 Unexpected Benefits of User-Generated Content

Aug 10, 2010 - Customer input can decrease customer service costs, improve product copy, reduce returns, and lead to better products. Comments

6 Reasons to Not Fear Negative Reviews

Jul 27, 2010 - Customer reviews about your brand aren't that scary. What's scary is not being involved in the conversation. Comments

Measuring the Online Impact of User-Generated Content

Jul 13, 2010 - You can measure the real success of user-generated content with A/B testing and before-and-after comparisons. Comments

From Participation to Transformation

Jun 29, 2010 - How to get from point A to point Z with consumer-generated content. Comments

How to Calculate the Net Present Value of Social Commerce

Jun 15, 2010 - Using the Net Present Value formula, you can show your CFO the value of consumer-generated content on your site. Comments

How to Make Customer Content Go Multichannel

Jun 1, 2010 - Five principles for extending consumer reviews across marketing channels. Comments

Why Negative Reviews are a 'Gift'

May 18, 2010 - Negative feedback can help build trust in your brand. Here's how. Comments

Does Your Company Breathe 'Customer Oxygen'?

May 4, 2010 - How to ensure your company embraces customer-centricity into everything it does. Comments

Work Backwards to Get Social Commerce Results

Apr 20, 2010 - Start with what drives the final sale, analyzing what type of content drives your customers to make those purchases, then find ways to encourage customers... Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

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