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RECENT ARTICLES BY ROB WEBER

What's New in Mobile Ad Tracking for App Publishers

Jun 28, 2012 - An update on how Google and Apple approaches to using device identifiers and what that means for marketers. Comments

Rants and Anti-Rants From Top-Grossing App Developers

Dec 15, 2011 - App development remains difficult because of these five factors. Will they ever be remedied? Comments

App Marketing: Native Apps vs. Web Apps, or How About a Hybrid?

Nov 17, 2011 - Four factors to consider when trying to decide what type of app you should develop. Comments

Tips on Growing Your App Business Using Actionable Insights

Oct 20, 2011 - Four ways you can use your data for actionable insights that will have a major impact on your app business. Comments

How Android Holds Up Against iOS

Sep 22, 2011 - A look at how the Android operating system impacts user acquisition for apps. Part two in a two-part series. Comments

How User Acquisition Differs Based on Operating System: iOS vs. Android

Aug 25, 2011 - A look at how the iOS operating system impacts user acquisition for apps. Part one in a two-part series. Comments

What's New in Behavioral Targeting for Mobile Advertising

Jul 28, 2011 - A look at the challenges and potential opportunities. Comments

How Mobile Is Getting More Social

Jun 30, 2011 - A look at how Facebook, Twitter, Apple, and game app platforms are making it easier to be social on the go. Comments

How Being Innovative Really Pays Off in Mobile Advertising

Jun 2, 2011 - Four ways you can take advantage of the shift in mobile marketing. Comments

To App or Not to App? Branded Apps Drive User Relationships

May 5, 2011 - Tips for brands that want to connect with customers on smartphones. Comments

Why Ad Bursts Work to Drive App Installs

Apr 7, 2011 - Burst campaigns get high App Store rankings. It is a science to optimize the spend for the ultimate profit from your apps. Comments

In-App Purchases Driving Top Grossing Apps

Mar 10, 2011 - It's all about giving consumers options so that every segment of the population can be a satisfied, paying customer. Comments

Top the iOS App Store Rankings by Getting All Your Ducks in a Row

Feb 10, 2011 - Use SEO, advertising, promotion, PR, cross-promotion, and trade shows to catapult you to the top of the App Store rankings. Comments

How Apps Will Be Used by Marketers in Tomorrow's Connected Devices

Jan 13, 2011 - TVs, kitchens, laundry rooms, cars, and tables – soon everything will be "connected." Comments

How App Marketing Differs From Search Engine Marketing

Nov 30, 2010 - Need to explain how app marketing works? Try comparing and contrasting it to search marketing. Comments

Holiday App Store Traffic Is Insane, Don't Miss Out

Nov 2, 2010 - Tips for promoting your app during and after the Christmas holiday shopping season. Comments

What Apple's New App Guidelines Mean for Mobile Marketers

Oct 5, 2010 - Three key points from the App Store Guidelines you should take note of, and one thing to dream about. Comments

What Advertising Strategies Work With Social Apps?

Sep 7, 2010 - Consider how these four companies connected with people through social activities on the iPhone or Facebook. Comments

15 Ways to Increase Application Use

Aug 10, 2010 - Increase application use by applying engagement tactics of game app developers. Comments

Creating an Effective App Distribution Plan

Jul 13, 2010 - Insight on how to increase mobile app distribution based on Android, BlackBerry, and iOS application research with consumers Comments

Tips on How to Get Top iPhone Apps

Jun 15, 2010 - A survey of B2B mobile app developers provides insights into why some applications rise to the top spot in app stores. Comments

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