Joshua Palau

Joshua Palau

VP, Search

Razorfish

Joshua Palau is the vice president of Search for Razorfish. In this role he is responsible for the global strategy, product development and operations of their paid, organic, and feeds offerings.

He helps clients to understand how search fits into the overall marketing plan and constantly researches the rapidly changing industry to help clients anticipate, and respond to, changes in the landscape.

Joshua is an active writer who has authored several Razorfish POVs on topics such as managing paid and organic search, reputation management, and social search optimization. In addition to writing his SEW column, he serves as the editor of Razorfish's weekly newsletter, Search Marketing Trends.

Joshua began his digital career in 1996 and has a diverse background working on the publisher, client, and agency side. Prior to joining Razorfish, he has worked for Hearst Magazines, About.com, and Johnson & Johnson.

His columns can be found in the Search Engine Watch archive.

RECENT ARTICLES BY JOSHUA PALAU

Optimizing the Experience

Oct 26, 2010 - Even sophisticated search marketers give the last click too much credit. Let's take a look at what you're not measuring. Comments

When the Google Breaks

Sep 14, 2010 - If Google succombs to the Aniston effect, it will be our fault. Comments

Asking the Right Questions

Aug 31, 2010 - Questions from the search industry and how to shift their focus in the right direction. Comments

Answering the RFP

Jul 20, 2010 - Don't let a poorly written request for proposal stop you from solving a client's business problem. Comments

Integrating Search and Display for Data-Driven User Experiences

Jun 22, 2010 - Agencies must learn how to match their user engagement strategy with their data-driven search efforts. Comments

Search Storytelling

May 25, 2010 - Even search marketers can be good storytellers. Here's how. Comments

Google Gives Agencies Some Love, Part 2

Apr 29, 2010 - A look at Google's new formats, such as Sitelinks, Search Funnels, Remarketing, and Click-to-Call. Second in a two-part series. Comments

Google Gives Agencies Some Love, Part 1

Apr 13, 2010 - Google, to get bigger, understands it must branch out beyond search and entice agencies with new extensions and ways to integrate them into our accounts... Comments

What Tiger Woods Can Teach Google

Mar 16, 2010 - No matter how iconic your brand is, no one is immune to tarnishing. Google should reinvest with the consumers so that they will be forgiving if controversy... Comments

Searching the Super Bowl 2010

Feb 16, 2010 - What online marketers can learn from Super Bowl advertising's winners and losers. Comments

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