Ron Jones

Ron Jones

Symetri Internet Marketing

Ron was president/CEO of Symetri Internet Marketing, which provides strategic SEM consulting and training. Ron was actively involved in the SEM community and spoke and trained at conferences and seminars. Ron also served on the Board of Directors for SEMPO and was one of the authors for the SEMPO Institute Fundamentals and Advanced courses.

Ron also published a book called Keyword Intelligence: Keyword Research for Search Social and Beyond. This book outlines various methods and tips for conducting keyword research but more importantly outlines many ways to use keyword research for social media, site design, content development and marketing, and even traditional marketing and branding.

Ron passed away on June 30, 2012.

RECENT ARTICLES BY RON JONES

Google Semantic Search and SEO

Apr 16, 2012 - As semantic search evolves it will become more important to focus on picking the right keywords based on user intent and mapping them to relevant content... Comments

Key Tips on Measuring SEO and Keyword Performance

Apr 2, 2012 - A look at several analytics factors you can study to get a better idea of keyword performance aside from just ranking. Comments

5 Tips for Developing Great Content With Keywords

Mar 19, 2012 - Keyword research can provide valuable insights that can kick-start your creative juices. Comments

7 Tips for Developing a Killer Keyword Strategy

Mar 5, 2012 - Develop a keyword strategy that will have a much higher success rate and provide you with the results you are looking for. Comments

4 Digital Marketing Strategy Tips for 2012

Jan 23, 2012 - Build out your editorial calendar, review past results, reaffirm business and channel goals, and double-check your tool sets. Comments

6 Steps in Developing a Social Media Strategy

Jan 9, 2012 - Having a solid social media strategy can really help make a difference in the success of your campaigns. Start here. Comments

6 Tips for Developing Content That Is SEO (and User) Friendly

Dec 12, 2011 - These tips should help you take your content development to a higher level and at the same time help you to become more visible. Comments

3 Tips for Understanding and Acting on User Intent

Nov 28, 2011 - Target the right keywords and serve up the appropriate content that will lead to more engaged visitors that are more likely to convert with these tips... Comments

5 Ways to Measure Social Media

Nov 14, 2011 - Group your social media monitoring efforts into a progression where awareness and exposure lead to desired action from your target audience. Comments

3 Tips for Identifying Top Performing Keywords

Oct 31, 2011 - The many ways Google can help you with keyword research. Comments

4 Tools for Conducting Keyword Research on YouTube

Oct 17, 2011 - For those engaging in video marketing, researching YouTube with keyword research will provide you with innovative ways to direct and manage your campaigns... Comments

Key Tips for Better Website Usability

Oct 3, 2011 - How you can fortify your website and fix usability issues. Comments

3 Steps for Developing an Online Reputation Management Strategy

Sep 19, 2011 - How can you set up the right strategy to help protect your brand from negative influences? Comments

Leveraging Keyword Research for Digital Asset Optimization

Aug 8, 2011 - Keyword research is a powerful tool to help you find good keywords and help you with many aspects of your marketing campaigns. Comments

3 Tips for Improving Your Online Share of Voice

Jul 25, 2011 - Keep track of your share of voice and sentiment over time so you can see how your social engagement and promotions are affecting your overall trends. Comments

5 Strategic Tips for Post-Panda SEO

Jul 11, 2011 - Attract new and targeted visitors and supply them with a tremendous quality experience, which will lead to more engaged visitors and higher conversions... Comments

5 Tips for Increasing Your AdWords Quality Score

Jun 27, 2011 - Learn how to increase your Quality Score to get higher ad placement, higher click-through rates, and lower minimum bids for keywords. Comments

5 Steps to Building a Successful Site Architecture

Jun 13, 2011 - Get into the minds of your audience and anticipate their needs, so when they finally land on your site they will feel right at home. Comments

6 Steps for Building a Mobile Strategy

May 16, 2011 - Understanding the different phases in the customer cycle will put your mobile strategy into better perspective. Comments

5 Behavioral Insights You Can Learn From Search Funnels

Apr 18, 2011 - Learn how to find search funnels in Google AdWords to better understand your target audience and their online behavior. Comments

6 Steps for Optimizing Images for SEO

Apr 4, 2011 - Images not only help engage visitors, but they also help you achieve high rankings in the search engines. Comments

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