Amy Manus

Amy Manus

Senior Media Director

Razorfish

As senior media director for the Razorfish Atlanta office, Amy brings more than 15 years of media expertise that spans across both traditional and digital media. Often noted for her passion of media and dedication to finding the right solution, Amy ensures clients business objectives translate into targeted, measurable, and successful initiatives. Although her skill set is vast, her greatest expertise centers in the worlds of media research, strategic media planning, interactive planning and buying, social media, analytics, and search engine marketing. Amy has worked with world-class organizations such as AT&T, The Coca-Cola Company, Pleasant Holidays, Clarins, Disney, Equifax, and Loews Hotels to name a few. Aside from her work at the agency, Amy has been a regular columnist for ClickZ's "Data Driven Marketing" vertical for the past five years and has been a contributor to notable industry media including Adotas, Media Post, The New York Times Online, and the IAB. Amy holds a double major in Marketing and Speech and Communications from Clemson University.

RECENT ARTICLES BY AMY MANUS

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Disabling the Data Discord and Enabling the Data

Jan 30, 2015 - The volume of data that's available today is growing exponentially, creating data-driven personalized experiences in both the physical and digital worlds... Comments

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7 Tips for Using Data to Maximize Content

Oct 21, 2014 - In order to form an effective content strategy, marketers need to utilize a combination of data and insights. Here are tips for how to make the two... Comments

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Welcome to the Year of Wearables. Maybe.

Apr 22, 2014 - As technology continues to evolve and innovate, the focus is shifting from mobile and what's in our hands to what we're wearing on our bodies. Comments

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The Programmatic Interrogation

Jan 22, 2014 - What, exactly, does "programmatic" mean? Comments

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How To Get Comfortable with Big Data

Oct 31, 2013 - We're not all data scientists, yet we are capable of learning how to digest and integrate data in order to help us make better business decisions; these... Comments

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Will Tablets Still Be Around in 5 Years?

May 8, 2013 - Understanding the process of how consumers interact across devices and what value you can bring them is essential to creating a seamless experience... Comments

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Embrace the Change

Mar 13, 2013 - Seven ways to expand beyond our silos and look at the big picture to understand how evolving consumer consumption and usage is truly impacting our business... Comments

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New Year, Same Hype

Jan 16, 2013 - Five ways to effectively evaluate if some of the new mobile opportunities should be considered as we move into 2013. Comments

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10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks

Dec 19, 2012 - Why publisher direct media buys should still be part of your media mix. Comments

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It's Duh-Duh-Duh…Digital Stupid

Nov 26, 2012 - Regardless of the growing usage by consumers and increase in overall share of media spend from brands, there's still a lack of integrated innovation... Comments

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Overcoming the Dysfunction of 'Moving the Needle'

Sep 26, 2012 - Knowing where to focus time and energy can create efficiencies and streamline process for any organization. Comments

Accurately Evaluate the Performance of Your Marketing Efforts

Aug 1, 2012 - Start with your business objective, invest in research, know what success looks like, and look at the big picture. Comments

Add a Little Chaos to Your Data

Jun 6, 2012 - Website and advertising data is black and white, but we still need a little color to truly improve performance! Comments

Does Everyone Hate Banner Ads?

Apr 20, 2012 - To change the perception of banner ads, many things must change - and the responsibility falls on more than just advertisers. Comments

Who Said B2B Is Boring?

Mar 14, 2012 - Six fundamentals that will help you grow the reach and engagement of your brand. Comments

Bringing the NBO at the ZMOT to Create Value for Your Customers

Feb 15, 2012 - The key is to invest in your customers as much as they are investing in you to provide them an experience beyond the transaction. Comments

Wash, Rinse, and Repeat - No Two Media Plans Should Be the Same

Jan 18, 2012 - You must build a foundation of true insights about your consumers to understand what will create a response and what you want that response to be. Comments

If Content Is King, Then Context Is Queen

Dec 21, 2011 - What is considered uniquely valuable and compelling for consumers? Comments

Oh Behave! How Collaboration Can Lead to Efficiency and Innovation

Nov 23, 2011 - Three types of behavior that comprise and lead to equitable collaboration. Comments

They Are Not Your Customers; You Are Their Brand

Oct 26, 2011 - If you're lucky! You must be able to successfully integrate marketing messages across various media platforms, and take into account multiple clients. Comments

Turning Attribution on Its Side

Aug 31, 2011 - The art of attribution and how to know if you are capturing the entire picture. Comments

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