Scott Brinker is the president and CTO of ion interactive, a provider of enterprise-class software for landing page management and conversion optimization. He has over 20 years experience at the intersection of marketing and technology, where his products have been adopted by thousands of businesses worldwide.
Scott has a BS in Computer Science from Columbia University and an MBA from MIT Sloan. He also writes a personal blog on marketing technology called Chief Marketing Technologist, and he is an affiliate of the Intelligent Interactive Systems group at Harvard University.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014