Scott Brinker

Scott Brinker

Scott Brinker is the president and CTO of ion interactive, a provider of enterprise-class software for landing page management and conversion optimization. He has over 20 years experience at the intersection of marketing and technology, where his products have been adopted by thousands of businesses worldwide.

Scott has a BS in Computer Science from Columbia University and an MBA from MIT Sloan. He also writes a personal blog on marketing technology called Chief Marketing Technologist, and he is an affiliate of the Intelligent Interactive Systems group at Harvard University.

RECENT ARTICLES BY SCOTT BRINKER

Unique Dynamics of B2B Marketing

Feb 22, 2010 - Get a sneak peak at what to expect at the "Advanced B2B Search Marketing" session at SES New York in March. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
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