Scott Brinker is the president and CTO of ion interactive, a provider of enterprise-class software for landing page management and conversion optimization. He has over 20 years experience at the intersection of marketing and technology, where his products have been adopted by thousands of businesses worldwide.
Scott has a BS in Computer Science from Columbia University and an MBA from MIT Sloan. He also writes a personal blog on marketing technology called Chief Marketing Technologist, and he is an affiliate of the Intelligent Interactive Systems group at Harvard University.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT