Marketing News & Expert Advice

David Ward

Articles

David Ward is a veteran freelance journalist based in San Diego, who currently focuses on online marketing, digital entertainment and the growth on new consumer technologies such as 3D in the home.

In-Game Ad Firm Tap Me Cultivates Ties to Mobile Developers

Mar 1, 2011 - Chicago firm is beta testing a platform for ads in iPhone-, iPad- and Android-based games. Comments

Media Brands Embrace Gamification Trend

Jan 31, 2011 - Bing, Google, Zynga, and Playboy touted the use of game mechanics in online campaigns at the first Gamification Summit. Comments

'Burn Notice' Game Takes a Hyundai Sponsorship Further

Nov 29, 2010 - Game format emerges as a means to extend USA Network's product placement deals online. Comments

Yahoo Touts Display Ad Gains in Q3, But Revenue Is Flat

Oct 19, 2010 - Double-digit growth in display ad revenue helped offset some declines in search. Comments

BAT Inks Deal With RCA/JIVE Label for Artist Endorsements

Oct 13, 2010 - More music stars come to Brand Affinity Technologies' pro athlete endorsement platform. Comments

Ad.com, Microsoft, ValueClick Among Most Compliant Ad Networks

Sep 23, 2010 - DoubleVerify's Trust Index measured compliance and brand safety among ad tech firms. Comments

Dell CMO Erin Nelson to Join Bazaarvoice

Sep 20, 2010 - Nelson will take over for Sam Decker as chief marketing officer for the social commerce company. She joins after 20 months in the top marketing spot... Comments

Affluent Gravitating Toward Digital Media, New Ipsos Mendelsohn Survey Finds

Sep 15, 2010 - Ninety-eight percent of affluents are online and most are reducing their consumption of print magazines and newspapers. Comments

Digital Comics Show Potential As Ad Platform

Aug 17, 2010 - ComiXology recently ran its first ad on its iPhone/iPad application. Comments

Former Digitas CEO Kenny Named Akamai President

Jul 29, 2010 - Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy. Comments

Adobe Buys Day Software for $240 Million

Jul 28, 2010 - Adobe Systems announced plans to purchase open source CMS company Day Software. Comments

Many Marketers Paying Lip Service to Mobile, Social Channels

Jul 21, 2010 - Many are focused on social media metrics like follower counts, rather than leads and sales, finds study by eROI. Comments

As Weather.com Relaunch Sponsor, Toyota Touts Prius Anniversary

Jul 15, 2010 - Exclusive relaunch partner, Toyota, highlights 10th Prius anniversary. Comments

MTV Music Inks Online Video Ad Deal With Warner Music Group

Jun 30, 2010 - Deal may help MTV compete better with Vevo and YouTube when it comes to selling ads around music videos. Comments

CraveOnline Partners with Sony Ericsson on Summer Concert Hub

Jun 28, 2010 - Online publisher of entertainment, sports, and lifestyle articles and videos forges an online event sponsorship deal with mobile phone maker Comments

E3 Highlights Growing Role for Ad-Supported Gaming

Jun 21, 2010 - Consumer goods giants have taken a strong interest in social media games like Tiki Farm and Bejeweled Blitz. Comments

Suit Against Google Highlights Surge in Click Fraud

Jun 3, 2010 - Lawsuit filed by Seattle locksmith is first click fraud legal action Google has faced since 2006. Comments

Kodak CMO Resigns, Known for Digital Savvy

May 14, 2010 - Jeff Hayzlett will leave by May 28 to work on personal projects. Comments

Yahoo Reports Higher Earnings on Microsoft Search Deal

Apr 20, 2010 - Quarterly profit more than doubled thanks to sale of Zimbra and early fruits of Microsoft deal. Comments

Social Media Played Big Role in Driving Oscar Interest

Mar 10, 2010 - Twitter activity was very strong during this year's telecast. Comments

IAB Panel: Some Middlemen Playing Loose with Campaign Data

Feb 25, 2010 - Vendors accused of using ad data without the knowledge of publishers or advertisers. Comments

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