Marketing News & Expert Advice
David Ward is a veteran freelance journalist based in San Diego, who currently focuses on online marketing, digital entertainment and the growth on new consumer technologies such as 3D in the home.
Mar 1, 2011 -
Chicago firm is beta testing a platform for ads in iPhone-, iPad- and Android-based games.
Jan 31, 2011 -
Bing, Google, Zynga, and Playboy touted the use of game mechanics in online campaigns at the first Gamification Summit.
Nov 29, 2010 -
Game format emerges as a means to extend USA Network's product placement deals online.
Oct 19, 2010 -
Double-digit growth in display ad revenue helped offset some declines in search.
Oct 13, 2010 -
More music stars come to Brand Affinity Technologies' pro athlete endorsement platform.
Sep 23, 2010 -
DoubleVerify's Trust Index measured compliance and brand safety among ad tech firms.
Sep 20, 2010 -
Nelson will take over for Sam Decker as chief marketing officer for the social commerce company. She joins after 20 months in the top marketing spot...
Sep 15, 2010 -
Ninety-eight percent of affluents are online and most are reducing their consumption of print magazines and newspapers.
Aug 17, 2010 -
ComiXology recently ran its first ad on its iPhone/iPad application.
Jul 29, 2010 -
Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy.
Jul 28, 2010 -
Adobe Systems announced plans to purchase open source CMS company Day Software.
Jul 21, 2010 -
Many are focused on social media metrics like follower counts, rather than leads and sales, finds study by eROI.
Jul 15, 2010 -
Exclusive relaunch partner, Toyota, highlights 10th Prius anniversary.
Jun 30, 2010 -
Deal may help MTV compete better with Vevo and YouTube when it comes to selling ads around music videos.
Jun 28, 2010 -
Online publisher of entertainment, sports, and lifestyle articles and videos forges an online event sponsorship deal with mobile phone maker
Jun 21, 2010 -
Consumer goods giants have taken a strong interest in social media games like Tiki Farm and Bejeweled Blitz.
Jun 3, 2010 -
Lawsuit filed by Seattle locksmith is first click fraud legal action Google has faced since 2006.
May 14, 2010 -
Jeff Hayzlett will leave by May 28 to work on personal projects.
Apr 20, 2010 -
Quarterly profit more than doubled thanks to sale of Zimbra and early fruits of Microsoft deal.
Mar 10, 2010 -
Twitter activity was very strong during this year's telecast.
Feb 25, 2010 -
Vendors accused of using ad data without the knowledge of publishers or advertisers.
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