As Sr. online marketing analyst, Ms. Ryan is responsible for developing strategy and executing tactical initiatives surrounding paid search and interactive marketing campaigns for Earthbound Media's client base. From campaign inception to optimization to expansion, Ryan applies end-to-end paid search management skills that support clients' online performance goals.
Prior to joining SoCal-based Earthbound Media, Ryan served as paid search strategist at Acronym Media where she managed large-scale, multinational paid search accounts for clients around the world.
Ryan got her start in the online arena after developing the first interactive marketing strategy for bestselling author Sergio Esposito's renowned wine retailer - Italian Wine Merchants. Ryan created online marketing initiatives that included search marketing, online advertising, and interactive customer retention systems.
Ms. Ryan's experience bridges the gap between paid search strategy and execution. She has fought the battles of old thinking and won big with massive experience in the online space.
You can find her on Twitter at @uber_rhian.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT