As Sr. online marketing analyst, Ms. Ryan is responsible for developing strategy and executing tactical initiatives surrounding paid search and interactive marketing campaigns for Earthbound Media's client base. From campaign inception to optimization to expansion, Ryan applies end-to-end paid search management skills that support clients' online performance goals.
Prior to joining SoCal-based Earthbound Media, Ryan served as paid search strategist at Acronym Media where she managed large-scale, multinational paid search accounts for clients around the world.
Ryan got her start in the online arena after developing the first interactive marketing strategy for bestselling author Sergio Esposito's renowned wine retailer - Italian Wine Merchants. Ryan created online marketing initiatives that included search marketing, online advertising, and interactive customer retention systems.
Ms. Ryan's experience bridges the gap between paid search strategy and execution. She has fought the battles of old thinking and won big with massive experience in the online space.
You can find her on Twitter at @uber_rhian.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT