Lisa Buyer

Lisa Buyer

CEO

The Buyer Group

When it comes to relationships, Lisa Buyer believes the connection between social media, search, and public relations is exponential. As the founder of three media companies and CEO of The Buyer Group, Lisa is ambitious about the influence of public relations on social media, SEO, and SEM, and she continues to share her innovative approach with clients, peers, and associates. Heading her current boutique agency, The Buyer Group, Lisa consults on both the client side and agency side. Helping clients connect the social media and PR dots while also educating agencies transitioning from traditional media to today's best digital strategies. Clients include public and private companies in the technology, real estate, and health/beauty industries, as well as marketing and advertising agencies.

Lisa is a guest writer for ClickZ, the editor of several blogs, and teaches online courses on applying social media to business networks. She is a regular speaker and moderator on topics of online PR, social media, and search at national conferences including SES and PubCon. Lisa is a certified Google AdWords professional, a member of SEMPO and SFIMA, and is a graduate of the University of Florida with a degree in public relations and business administration. Go Gators!

RECENT ARTICLES BY LISA BUYER

content-authority-diagram

Marrying Authority With Your Brand's PR Content Strategy

Nov 4, 2014 - A look at how authorship still influences your brand’s news and public relations content. Comments

Boom

Is BuzzFeed's Boom Making Brand Blogs Go Bust?

Aug 27, 2013 - BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? Comments

bloggingprsecrets

Blogging PR Secrets and Style Guides - What's In and Out

Jun 4, 2013 - Advice to jumpstart a blog's exposure, visibility, and power to drive even more traffic to your company's website and optimize for maximum ROI. Comments

6 Secrets of Social Media Success

Mar 1, 2011 - The best-selling book, "The Secret," provides inspiration for social media strategies. Comments

Offline Media Translates Into Online Buzz

Dec 6, 2010 - Online PR lessons learned from Mark Zuckerberg's "60 Minutes" interview. Comments

Writing Your Way to the Top of Search Is Still Possible

Sep 28, 2010 - Google Instant gives online PR faster search and smarter predictions. Comments

The Business of Social Media and 'The Power of Half'

Aug 16, 2010 - At the end of the day, someone from within your company needs to participate in social media to deliver an authentic voice of the brand. Comments

Share This and Like It: Social Media and PR Savvy Website Tips

Jun 1, 2010 - The number of times an article is shared through social media represents the value of your information to your target audience. It also represents potential... Comments

Better PR, Search Results, and Happiness Using Social Media

Mar 8, 2010 - A checklist for blending social media into the PR mix. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...