Jessica Bowman is the director of SEO for Business.com and an independent consultant. Her background includes managing nine websites, in four languages across North America and Europe, in the competitive travel industry. Best known for being an in-house search marketer, Jessica relishes in the human side of SEO - the art of getting things done within an organization, a challenge for most search marketers.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
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