Lee Odden

Lee Odden


TopRank Online Marketing

Lee Odden is the CEO of TopRank Online Marketing, a digital marketing agency specializing in helping companies grow online business and community with an "Optimize and Socialize" approach to content marketing. Odden has consulted for hundreds of B2B clients over the past 14 years including: McKesson, Marketo, PRWeb, and StrongMail. He's been cited by The Economist, BtoB Magazine, and Advertising Age for his online marketing expertise and publishes one of the most popular marketing blogs on the web: Online Marketing Blog, ranked the No. 1 content marketing blog three times by Junta42. Odden speaks on the intersection of search and content marketing, PR, and social media at conferences internationally and is the author of "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing."



5 Deadly Sins of Social Content

Dec 31, 2012 - Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right. Comments


3 Ways Entrepreneurs Can Leverage Social Media to Market New Products and Services

Nov 5, 2012 - When considering how to communicate to a market about a new product or service, there are many key questions that social media can help solve for a... Comments


How to Feed the Social Media Content Beast? Layers

Oct 8, 2012 - When a content marketing and social media promotion plan is architected using these four layers of content, companies can achieve big results with modest... Comments


Earned, Owned, Paid, Shared: Horsemen of the Apocalypse or Best Opportunity?

Aug 13, 2012 - The challenge of attempting to serve the insatiable need for digital content may seem formidable, but the upside is tremendous. Comments

Optimizing Social Media Across the Customer Lifecycle

Jul 16, 2012 - Study how your brand can continuously optimize content and social media participation to attract, engage, and inspire your customers. Comments

Small Business and Social Media - Don't Be Late to the Party

May 21, 2012 - How small businesses can realistically and practically get started with meaningful social media marketing. Comments

Evaluating Personal Social Media Effectiveness

Apr 23, 2012 - Are you shortcutting your social media success? Comments

How Should Salespeople Use Social Media?

Feb 27, 2012 - A few ideas on tactics that salespeople or teams should consider. Comments

The Power of Lists and Collected Resources for Social Media Marketing

Jan 3, 2012 - To avoid being ignored, follow these tips on what you can do to tap into the social media power of lists and collections. Comments

Social Media Connections Between Consumers and Brands That Inspire Sales

Dec 5, 2011 - Social media can help businesses serve customer needs across the lifecycle, not just at the top of the sales funnel. Comments

Optimize and Socialize Your Way to Better Business Blogging

Nov 7, 2011 - Socialized and optimized blog content can drive traffic through search and those visitors can share that content through social channels, driving even... Comments

15 Questions for Social Media Marketing and Measurement Success

Oct 10, 2011 - Better connect with customers and attract new business through corporate social media participation by asking these key measurement questions. Comments

Social Media and Content Marketing: A One-Night Stand?

Sep 12, 2011 - Tips for building a long-term relationship. Comments

Crowdsourcing and User-Generated Content

Aug 4, 2011 - Practical ways to create meaningful content for your brand and recognize participants within your social community. Comments

5 Step Model for a Killer B2B Content Marketing Strategy

Jun 14, 2011 - Persuading the right people in your organization to make marketing changes requires education. Comments

An Approach to Holistic SEO

Mar 22, 2010 - What the latest innovations in search results mean for marketers. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.



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