Mark Blanchard is a client ser vices director at iProspect and oversees strategy and execution of campaigns for clients in various industries, including travel, insurance, retail, and education. Part of the iProspect team since 2004, Blanchard was previously the director of knowledge management and innovation for the search engine marketing firm. A native of Canada, Blanchard is certified in Google AdWords and Analytics and is a Yahoo ambassador. He holds an MBA from the University of Massachusetts.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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