Yusuf Mehdi is SVP of the online audience business at Microsoft, with revenue and market share responsibility for Bing and MSN. His team leads global product management, business development, partnerships, and U.S. marketing execution. Previously, Mehdi was Microsoft's chief advertising strategist and SVP of strategic partnerships. He began his career at Microsoft in 1992. A native of Washington, Mehdi earned a bachelor's in economics from Princeton University and an MBA from the University of Washington.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT