Yusuf Mehdi

Yusuf Mehdi

Yusuf Mehdi is SVP of the online audience business at Microsoft, with revenue and market share responsibility for Bing and MSN. His team leads global product management, business development, partnerships, and U.S. marketing execution. Previously, Mehdi was Microsoft's chief advertising strategist and SVP of strategic partnerships. He began his career at Microsoft in 1992. A native of Washington, Mehdi earned a bachelor's in economics from Princeton University and an MBA from the University of Washington.

RECENT ARTICLES BY YUSUF MEHDI

The Online Discovery Experience Broadens at Bing

Mar 29, 2010 - As people increasingly move from simply finding information to conducting their everyday tasks online, the search paradigm needs to shift. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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