Lori Weiman

Lori Weiman

Lori Weiman is CEO of The Search Monitor and a columnist for Search Engine Land. The Search Monitor tracks competitors, trademarks, and affiliates on paid and organic search, shopping, local, and social media. Previously, Lori co-founded KeywordMax.com (now a division of Digital River, Inc.). Recent speaking engagements include SES, SMX, AffCon, Search Insider Summit, and Affiliate Summit. Follow Lori on Twitter at @searchmonitor.

RECENT ARTICLES BY LORI WEIMAN

How Search and Social Platforms Will Influence TV

Mar 22, 2011 - What if we could marry search, social, and TV? What would that look like? Five ideas and apps that are making this a reality. Comments

B2B Prospecting on a Small Budget

Sep 20, 2010 - Use these five key methods to reach target markets, even with a small sales and marketing budget. Comments

Search Team vs. Affiliate Team: Internal Revenue Wars

Mar 29, 2010 - To maintain a healthy working relationship between these two channels, consider deploying these following practices. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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