Melanie White

Melanie White

News & Special Projects Editor, ClickZ

Melanie White is news and special projects editor at ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was deputy editor/ US editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a senior reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

RECENT ARTICLES BY MELANIE WHITE

barclaysbespoke

Barclaycard UK Rivals Groupon With New ‘Bespoke Offers’ Service

Jun 12, 2013 - New personalised shopping service from Barclaycard could save Britons up to £2,100 per household Comments

canneslions

Cannes Lions 2013 Preview: What's the Word on the Croisette?

Jun 10, 2013 - With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thoughts... Comments

vine-android

Twitter's Vine Comes to Android

Jun 6, 2013 - Woohoo, Android users can join the "cool kids club" as Twitter's Vine app has finally come to Google's operating system. Comments

havas-mfg

Havas Strengthens Big Data Capabilities With Acquisition of MFG Labs

Jun 6, 2013 - Havas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengthen... Comments

toronto-ii

360i Expands Into Canada

May 30, 2013 - Digital agency 360i has expanded its global footprint with the opening of an office in Toronto. Comments

machinima

Machinima Reaches Record Download Levels With New Xbox 360 App

May 23, 2013 - When Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima... Comments

wired1

Conde Nast Expands Digital Network With Wired Video Series

May 21, 2013 - Conde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles. Comments

Screen full of share prices

Marketo Shares Jump 57% in IPO

May 17, 2013 - Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised... Comments

pandora1

Pandora Launches e-Business Ad Integration for Simpler Media Buying

May 15, 2013 - Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers. Comments

chriscobb

VIDEO: SapientNitro Pushes Digital Into Physical Places

May 15, 2013 - Chris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently. Comments

attkids

AT&T's Cute Kids Are Back for Mother's Day

May 10, 2013 - AT&T is taking a break from phones and giving some cute love to moms for Mother's Day. Comments

omnicom

VIDEO: An Interview With Omnicom Digital and Critical Mass

May 9, 2013 - ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass... Comments

YouTube logo

YouTube Reveals Leaderboard of Top 10 Most Watched Ads in April

May 8, 2013 - YouTube has released its leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than... Comments

childabuse

Child Abuse Ad Uses Lenticular Tech to Deliver Hidden Message

May 7, 2013 - Spanish foundation, Aid to Children and Adolescents at Risk (ANAR) has joined forces with the Grey Group Spain ad agency, to create an innovative campaign... Comments

hyundai-ad

The Ad That Got Everyone Talking - and Not in a Good Way

May 1, 2013 - Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week... Comments

tag-management1

Tealium Offers 500 Digital Marketing Vendor Tags

Apr 29, 2013 - Tag management company, Tealium, is now offering pre-configured turnkey integration with 500 digital marketing vendor tags. Comments

andyjacobsmrm

VIDEO: Andy Jacobs, CTO of MRM Discusses Partnership With Adobe

Apr 26, 2013 - ClickZ's Melanie White speaks to Andy Jacobs, chief technology officer at MRM about the agency's partnership with Adobe. Comments

sidshah-adobe

VIDEO: Adobe Marketing Cloud Brings Efficiency to Agency Campaigns

Apr 25, 2013 - ClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings... Comments

twitter-logos-and-brand

AP Twitter Hacking Highlights Need for Increased Online Security Measures

Apr 23, 2013 - Earlier today, hackers compromised the Twitter account of the Associated Press (AP) sending out an erroneous tweet about an attack at the White House... Comments

sentra-epps

Nissan Sentra Wants to Impress With Omar Epps

Apr 23, 2013 - Nissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook... Comments

mailbox

ClickZ and BrightWave Publish New Email Marketing Book

Apr 19, 2013 - ClickZ along with email marketing expert, Simms Jenkins, chief executive of BrightWave Marketing, have published a book entitled “The New Inbox: Why... Comments

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