Melanie White

Melanie White

News & Special Projects Editor, ClickZ

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

RECENT ARTICLES BY MELANIE WHITE

facebook-homepage

Woohoo, Facebook Finally Lets Users Edit Posts After Sharing (on Android)

Sep 26, 2013 - For the first time, Facebook is letting users edit their posts after the fact. The change comes to the web and Android in an update today; an iOS version... Comments

jimyu-interview

Video: BrightEdge Focuses on Innovation and Delivering for Customers

Sep 2, 2013 - An interview with Jim Yu, CEO of BrightEdge, at the company's Share13 conference. Comments

twitterbird

Ticketmaster CEO Jumps Ship to Twitter

Aug 27, 2013 - Twitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce. Comments

barclaycard

Barclaycard US Asks Fans What They #LiketoLove

Aug 16, 2013 - Barclaycard US has launched its first socially driven campaign on Facebook asking fans what they #LiketoLove. Comments

dinner

Facebook Partners With OpenTable for Easy Social Dining/ Integrates TV Listings

Aug 12, 2013 - Dinner and a movie? Facebook adds two new features to its mobile pages to make eating and watching that much easier. Comments

pinterest-pricealerts

Pinterest Becomes E-Commerce Contender With Introduction of Price Drop Alerts

Aug 2, 2013 - Pinterest is adding a new feature that alerts users when prices on pinned items drop. Comments

publicis-omnicom

Publicis Omnicom Merger Spurs Industry Skepticism

Jul 29, 2013 - In a dramatic move that will change the global ad industry as we know it, Omnicom Group and Publicis Groupe will merge to become the world's largest... Comments

youtube2

Geek Chic Hits YouTube

Jul 24, 2013 - ‘Geek Week’ will officially take place from August 4- 10, and will include talent from some of YouTube’s popular channels such as Felicia Day’s Geek... Comments

cannes-iab

Cannes 2013 Video: IAB - Mobile Isn't a Screen, It's a Behavior

Jul 2, 2013 - ClickZ spoke with Anna Bager, VP and general manager, Mobile Marketing Center of Excellence, Interactive Advertising Bureau, during Cannes Lions about... Comments

cannes-ge

Cannes 2013 Video: GE - Technology Is Everywhere

Jul 2, 2013 - ClickZ sat down with Andy Goldberg, global creative director at General Electric, during Cannes Lions to discuss what the festival means to GE and how... Comments

cannes-microsoft

Cannes 2013 Video: Microsoft - Reaching Consumers in a Fragmented World

Jul 2, 2013 - ClickZ speaks with Jennifer Creegan, general manager, display advertising at Microsoft about Windows 8, the new Ad Pano format, and how to reach consumers... Comments

cannes-saatchi-saatchi

Cannes 2013 Video: Saatchi & Saatchi LA - Digital Space Today Is Wonderland

Jul 1, 2013 - Saatchi & Saatchi brought home 37 Cannes Lions at the Cannes Lions festival this year, with Saatchi & Saatchi LA winning gold awards in PR and Promo... Comments

cannes-bbdo

Cannes 2013 Video: Proximity BBDO - Work That's Social by Design

Jul 1, 2013 - Andrew Bailey, chairman at Proximity BBDO, North America, discusses the importance of coming to Cannes Lions, why it's an exciting time in the digital... Comments

cannes-coca-cola

Cannes 2013 Video: Coca-Cola Focuses on Visual Identity System & Cultural Point of View

Jun 28, 2013 - Coca-Cola's SVP of strategic marketing, North America, talks with ClickZ about what it means to win the prestigious award, how important digital marketing... Comments

mastercard-cannes

Cannes 2013 Video: MasterCard Captures Priceless Moments

Jun 28, 2013 - MasterCard was at Cannes Lions in full force this year as it helped attendees from across the globe discover the best local experiences in the city... Comments

mma-mondelez

Cannes 2013 Video: MMA & Mondelez - Every Moment Is Mobile

Jun 27, 2013 - The Mobile Marketing Association's (MMA) Greg Stuart and Mondelez International's Bonin Bough talk to ClickZ about the new positioning announced at... Comments

skype-cannes

Cannes 2013 Video: Skype Growth Soars as Native Ad Offering Still in Development

Jun 27, 2013 - ClickZ speaks with Lovina McMurchy, general manager of Skype Advertising at Cannes Lions. Comments

youtube2

Cannes Lions 2013: Brands to Join YouTube's Extended Partner Program

Jun 22, 2013 - YouTube has invited advertisers into its Partner Program as part of an ongoing initiative to help brands and their agencies create innovative content... Comments

barclaysbespoke

Barclaycard UK Rivals Groupon With New ‘Bespoke Offers’ Service

Jun 12, 2013 - New personalised shopping service from Barclaycard could save Britons up to £2,100 per household Comments

canneslions

Cannes Lions 2013 Preview: What's the Word on the Croisette?

Jun 10, 2013 - With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thoughts... Comments

vine-android

Twitter's Vine Comes to Android

Jun 6, 2013 - Woohoo, Android users can join the "cool kids club" as Twitter's Vine app has finally come to Google's operating system. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

WEBINARS

Jobs