Melanie White

Melanie White

Editor, ClickZ

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

Profile

RECENT ARTICLES BY MELANIE WHITE

interview-joemartin-adobe

VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?

Mar 20, 2015 - As larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Comments

interview-caseyhall-reuters

VIDEO: Thomson Reuters Sees 240% Conversion With Revamped Content Strategy

Mar 17, 2015 - At the recent Adobe Summit, ClickZ caught up with Casey Hall at Thomson Reuters to find out why a content strategy focused on thought leadership and... Comments

interview-kevinjacobson-hdsupply

VIDEO: Lifecycle Marketing and Data Are at Core for HD Supply

Mar 12, 2015 - In an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is... Comments

kraft

How Kraft Harnessed Data to Transform Marketing

Jan 29, 2015 - A Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski. Comments

dos-and-donts

Dos and Don’ts of Becoming a Successful Data-Driven Marketer

Jan 29, 2015 - Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world. Comments

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Pinterest to Focus on "Intent" Data

Jan 28, 2015 - Pinterest is enhancing its Promoted Pins offering by broadening its data pool. The move is hoped to provide better targeting options for advertisers. Comments

data-cloud

ClickZ Content Takeover Day One: A Look at What's Coming Up

Jan 27, 2015 - ClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there! Comments

aol-logo-eraser-red

AOL's CMO Erika Nardini: Premium and Programmatic Can Coexist

Dec 22, 2014 - In this video interview, Erika Nardini, chief marketing officer of AOL, shares why "barbell strategy" is so important to AOL, and how the media company... Comments

thanksgiving-feast

Happy Thanksgiving From the ClickZ Team

Nov 27, 2014 - Happy Thanksgiving from all of us here at ClickZ! Comments

marketing-to-moms

VIDEO: Mom’s the Word for McDonald’s and Quaker

Nov 11, 2014 - When it comes to content marketing for brands trying to target mom's, redefined messages on social networks and blogs could be the way forward. Hear... Comments

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VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCHI]

Nov 6, 2014 - In this video interview, Altimeter Group’s Brian Solis shares the importance of experience in the four moments of truth and explains how the "A.R.T... Comments

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Mobile, the Ultimate Shopping Assistant, Says Google

Oct 13, 2014 - The holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?! Comments

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BlackBerry Expands Mobile Money Functionalities in Indonesia

Oct 9, 2014 - BlackBerry is bulking out its BBM Money offerings in Indonesia, which will be available at the beginning of 2015. Comments

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Chocolate and Social Media: A Deliciously Perfect Marketing Mix

Aug 25, 2014 - In this video, Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, gives insights into the brand's marketing strategy and how... Comments

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MMA's Greg Stuart: Why Mobile Matters [#CZLSF]

Aug 14, 2014 - In this video interview, Greg Stuart, CEO of the Mobile Marketing Association, talks about the huge opportunities that exist for marketers in mobile. Comments

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Mondelez's Bonin Bough on Marketers and the "Hackonomy" [#CZLSF]

Aug 14, 2014 - In this video, Bough discusses the meaning of the term "hackonomy" and explains how brands that disrupt the norm will come out on top, as well as what... Comments

canneslions

What Cannes We Expect From This Year’s Lions?

Jun 13, 2014 - One of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity... Comments

youtoube-all-three

ÜberTube vs. Brandcast: Is YouTube a Different Beast?

May 1, 2014 - YouTube is different in that it is like television, social media, and search, and can offer marketers additional opportunities - if they look for them... Comments

twitter-web-profile

Twitter's Redesigned Web Profiles Are Here and Ready to Go

Apr 23, 2014 - Twitter's new Web profile design is here and now available to all. Comments

Mike Grehan

Reflecting on the Success of ClickZ Live New York and a Fond Farewell to Mike Grehan

Apr 15, 2014 - Following the success of the first ever ClickZ Live New York, we bid a fond farewell to Mike Grehan, group publishing director. Comments

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IBM Buys Silverpop to Boost Personalized Marketing Capabilities

Apr 10, 2014 - IBM is buying Silverpop, an Atlanta-based marketing automation company, for a reported $250 to $300 million. Comments

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