Melanie White

Melanie White

News & Special Projects Editor, ClickZ

Melanie White is news and special projects editor at ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was deputy editor/ US editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a senior reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

RECENT ARTICLES BY MELANIE WHITE

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Marketo Shares Jump 57% in IPO

May 17, 2013 - Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised... Comments

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Pandora Launches e-Business Ad Integration for Simpler Media Buying

May 15, 2013 - Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers. Comments

chriscobb

VIDEO: SapientNitro Pushes Digital Into Physical Places

May 15, 2013 - Chris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently. Comments

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AT&T's Cute Kids Are Back for Mother's Day

May 10, 2013 - AT&T is taking a break from phones and giving some cute love to moms for Mother's Day. Comments

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VIDEO: An Interview With Omnicom Digital and Critical Mass

May 9, 2013 - ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass... Comments

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YouTube Reveals Leaderboard of Top 10 Most Watched Ads in April

May 8, 2013 - YouTube has released its leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than... Comments

childabuse

Child Abuse Ad Uses Lenticular Tech to Deliver Hidden Message

May 7, 2013 - Spanish foundation, Aid to Children and Adolescents at Risk (ANAR) has joined forces with the Grey Group Spain ad agency, to create an innovative campaign... Comments

hyundai-ad

The Ad That Got Everyone Talking - and Not in a Good Way

May 1, 2013 - Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week... Comments

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Tealium Offers 500 Digital Marketing Vendor Tags

Apr 29, 2013 - Tag management company, Tealium, is now offering pre-configured turnkey integration with 500 digital marketing vendor tags. Comments

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VIDEO: Andy Jacobs, CTO of MRM Discusses Partnership With Adobe

Apr 26, 2013 - ClickZ's Melanie White speaks to Andy Jacobs, chief technology officer at MRM about the agency's partnership with Adobe. Comments

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VIDEO: Adobe Marketing Cloud Brings Efficiency to Agency Campaigns

Apr 25, 2013 - ClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings... Comments

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AP Twitter Hacking Highlights Need for Increased Online Security Measures

Apr 23, 2013 - Earlier today, hackers compromised the Twitter account of the Associated Press (AP) sending out an erroneous tweet about an attack at the White House... Comments

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Nissan Sentra Wants to Impress With Omar Epps

Apr 23, 2013 - Nissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook... Comments

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ClickZ and BrightWave Publish New Email Marketing Book

Apr 19, 2013 - ClickZ along with email marketing expert, Simms Jenkins, chief executive of BrightWave Marketing, have published a book entitled “The New Inbox: Why... Comments

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IAB Mobile Marketplace: Understanding the Full Value of Mobile With Google

Apr 18, 2013 - If the goal of your company is to drive in-store visits, then brand lift in intent to visit is the metric that matters and should be understood, says... Comments

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Google Relaunches Person Finder In Response To Boston Tragedy

Apr 16, 2013 - Google relaunches Person Finder tool allowing family and friends of Boston's tragedy to enter the name of a person they are looking for, or share information... Comments

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Twitter's Take on the Boston Marathon Tragedy

Apr 15, 2013 - As the sad news of the Boston marathon bombings continues to be revealed, the power of Twitter has made sure that once again, we are at the forefront... Comments

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VIDEO: Why Tailored Marketing to Female Consumers is Imperative

Apr 10, 2013 - ClickZ's Melanie White speaks to Colleen Zakrewsky, vice president of marketing at Women for Women International, who gives her views on why marketers... Comments

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Travelocity Sees 67% Boost in SEO

Apr 9, 2013 - Travelocity says that BrightEdge's new product Content Optimizer has fixed 67 percent of its search engine optimization (SEO) errors. Comments

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VIDEO: The Evolution of the New Inbox [Email Marketing]

Apr 8, 2013 - ClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox. Comments

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VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed

Apr 5, 2013 - ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry... Comments

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