Melanie White

Melanie White

Editor, ClickZ

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

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RECENT ARTICLES BY MELANIE WHITE

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YouTube's Mobile Growth Reaches 80 Percent

May 1, 2015 - YouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent. Comments

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IAB: Mobile Ad Revenues Soared 76% in 2014

Apr 22, 2015 - The digital advertising space grew 16 percent last year to a total of $49.5 billion in sales, driven by a surge in mobile ad revenues. Comments

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ClickZ, SEW, ClickZ Live, and SES Acquired by Blenheim Chalcot

Apr 21, 2015 - ClickZ, SEW, ClickZ Live, and SES have been bought by Blenheim Chalcot in a move that is guaranteed to create a stronger brand that is bigger and better... Comments

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Foursquare Unveils Pinpoint for Location-Based Ad Targeting

Apr 14, 2015 - Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Comments

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VIDEO: Weather Data Shines on Programmatic Ad Buys

Apr 13, 2015 - The Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Comments

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VIDEO: Taking a JSwipe at Millennials in a Social World

Apr 10, 2015 - "Jewish Tinder" founder David Yarus speaks to ClickZ about how JSwipe leverages its Millennial audience on social media. Comments

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'Jewish Tinder' Founder Gives 10 Tips to Make Social a Match for Marketers

Apr 8, 2015 - Ten tips to make social work for your business, from JSwipe founder David Yarus. Comments

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VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?

Mar 20, 2015 - As larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Comments

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VIDEO: Thomson Reuters Sees 240% Conversion With Revamped Content Strategy

Mar 17, 2015 - At the recent Adobe Summit, ClickZ caught up with Casey Hall at Thomson Reuters to find out why a content strategy focused on thought leadership and... Comments

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VIDEO: Lifecycle Marketing and Data Are at Core for HD Supply

Mar 12, 2015 - In an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is... Comments

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How Kraft Harnessed Data to Transform Marketing

Jan 29, 2015 - A Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski. Comments

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Dos and Don’ts of Becoming a Successful Data-Driven Marketer

Jan 29, 2015 - Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world. Comments

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Pinterest to Focus on "Intent" Data

Jan 28, 2015 - Pinterest is enhancing its Promoted Pins offering by broadening its data pool. The move is hoped to provide better targeting options for advertisers. Comments

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ClickZ Content Takeover Day One: A Look at What's Coming Up

Jan 27, 2015 - ClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there! Comments

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AOL's CMO Erika Nardini: Premium and Programmatic Can Coexist

Dec 22, 2014 - In this video interview, Erika Nardini, chief marketing officer of AOL, shares why "barbell strategy" is so important to AOL, and how the media company... Comments

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Happy Thanksgiving From the ClickZ Team

Nov 27, 2014 - Happy Thanksgiving from all of us here at ClickZ! Comments

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VIDEO: Mom’s the Word for McDonald’s and Quaker

Nov 11, 2014 - When it comes to content marketing for brands trying to target mom's, redefined messages on social networks and blogs could be the way forward. Hear... Comments

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VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCHI]

Nov 6, 2014 - In this video interview, Altimeter Group’s Brian Solis shares the importance of experience in the four moments of truth and explains how the "A.R.T... Comments

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Mobile, the Ultimate Shopping Assistant, Says Google

Oct 13, 2014 - The holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?! Comments

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BlackBerry Expands Mobile Money Functionalities in Indonesia

Oct 9, 2014 - BlackBerry is bulking out its BBM Money offerings in Indonesia, which will be available at the beginning of 2015. Comments

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Chocolate and Social Media: A Deliciously Perfect Marketing Mix

Aug 25, 2014 - In this video, Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, gives insights into the brand's marketing strategy and how... Comments

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