Melanie White

Melanie White

Editor, ClickZ

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.




A data game: will the winner take it all?

Nov 25, 2015 - Interpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted... Comments


ClickZ Live Chicago: What are the big trends to look out for in 2016?

Nov 20, 2015 - An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends predicted... Comments


China’s E-Tail Revolution: Transform or Fail

Sep 15, 2015 - As e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the... Comments


Context Is Our Kingdom, Says MasterCard

Aug 17, 2015 - Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and... Comments


VIDEO: NASA Unveils the Social Media Mystery Behind #PlutoFlyby

Aug 12, 2015 - How does NASA make space exploration a personal journey for everyone? John Yembrick, social media manager for the space agency, answered this question... Comments


How American Apparel Is Moving to Value-Driven Data Analytics

Aug 12, 2015 - At ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insights... Comments


VIDEO: How Can Marketers Influence Consumer Intent on Mobile?

Aug 11, 2015 - At ClickZ Live San Francisco, Matt Idema, global head of ads marketing for Facebook, shared his thoughts on how marketers can connect with shoppers... Comments


Coca-Cola's Journey to Successful Content Marketing

Jul 24, 2015 - In this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company... Comments


Pandora on the Power of Music in a Connected World

Jul 2, 2015 - In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to build... Comments


Unilever Hunts for Top 50 Marketing Startups at Cannes

Jul 1, 2015 - In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry... Comments


SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

Jul 1, 2015 - In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Comments


Digital Meets TV with Dr. Phil and DailyMail Partnership

Jun 30, 2015 - In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewers... Comments


5 Questions in 5 Minutes With Facebook

Jun 27, 2015 - At Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. Comments


Has Ad Tech Taken Over Creativity at Cannes Lions?

Jun 26, 2015 - At this year's Cannes Lions Festival of Creativity, technology was up front and center. Comments


VIDEO: P&G and The Ipsos Girls’ Lounge Encourage Women to Lead at Cannes

Jun 25, 2015 - In ClickZ’s video interview at Cannes, senior executives from Procter & Gamble and The Ipsos Girls’ Lounge talked about female leadership and how the... Comments


Snapchat, WPP and DailyMail Launch Content Marketing Agency

Jun 23, 2015 - Three of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Comments


YouTube's Mobile Growth Reaches 80 Percent

May 1, 2015 - YouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent. Comments


IAB: Mobile Ad Revenues Soared 76% in 2014

Apr 22, 2015 - The digital advertising space grew 16 percent last year to a total of $49.5 billion in sales, driven by a surge in mobile ad revenues. Comments


ClickZ, SEW, ClickZ Live, and SES Acquired by Blenheim Chalcot

Apr 21, 2015 - ClickZ, SEW, ClickZ Live, and SES have been bought by Blenheim Chalcot in a move that is guaranteed to create a stronger brand that is bigger and better... Comments


Foursquare Unveils Pinpoint for Location-Based Ad Targeting

Apr 14, 2015 - Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Comments


VIDEO: Weather Data Shines on Programmatic Ad Buys

Apr 13, 2015 - The Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Comments

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