Melanie White
News & Special Projects Editor, ClickZ
Melanie White is news and special projects editor at ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was deputy editor/ US editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a senior reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
RECENT ARTICLES BY MELANIE WHITE
Apr 5, 2013 -
ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry...
Apr 3, 2013 -
#Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever.
Apr 2, 2013 -
ClickZ speaks to Lee Odden, chief executive of TopRank Online Marketing who gives his views on the state of play of content marketing. According to...
Apr 2, 2013 -
ClickZ's Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics.
Mar 26, 2013 -
The digital marketing world has turned into a place where everybody is measuring everything, according to a report revealed by ClickZ and Efectyv Marketing...
Mar 19, 2013 -
An interview with the Bing Ads evangelist for small businesses.
Mar 19, 2013 -
Digitas has appointed Tony Weisman as its new chief executive for the North America region, effective immediately.
Mar 18, 2013 -
Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW.
Mar 15, 2013 -
The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to.
Mar 12, 2013 -
Through Taco Bell's social media fan base and a partnership with Twitter, the brand is supporting the creation of an experimental film, tentatively...
Mar 11, 2013 -
Chevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or...
Mar 10, 2013 -
The popular cookie makes its first appearance at SXSW to showcase its new on-the-go packages and has created its own "grab and go" studio that will...
Mar 7, 2013 -
In the keynote address at the Adobe Digital Marketing Summit, CEO Shantanu Narayen emphasized the importance that digital plays in today's world.
Mar 1, 2013 -
There is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo...
Feb 26, 2013 -
General Motors (GM) has appointed Tim Mahoney as Chevrolet's new chief marketing officer and global marketing operations leader, effective April 1...
Feb 25, 2013 -
The social buzz relating to Oscars night reached an all time high this year with a recorded 66.5 million interactions on Facebook between the time the...
Feb 22, 2013 -
As thought leaders, industry innovators, social gurus, digital marketers and more, gathered to discuss trends and developments at Social Media Week...
Feb 20, 2013 -
The Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nomination...
Feb 19, 2013 -
Tampa- based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the...
Feb 15, 2013 -
AeroSvit partners with SeatID to launch a social traveling experience for its passengers, aimed at allowing individuals (who opt-in) the ability to...
Feb 11, 2013 -
Google+ is establishing itself as the mainstream social network for brands with a 9,400 percent increase in users since last year, according to a report...