Marketing News & Expert Advice
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RECENT ARTICLES BY MELANIE WHITE
Machinima Reaches Record Download Levels With New Xbox 360 App
May 23, 2013 - When Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima... Comments
Conde Nast Expands Digital Network With Wired Video Series
May 21, 2013 - Conde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles. Comments
Marketo Shares Jump 57% in IPO
May 17, 2013 - Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised... Comments
Pandora Launches e-Business Ad Integration for Simpler Media Buying
May 15, 2013 - Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers. Comments
VIDEO: SapientNitro Pushes Digital Into Physical Places
May 15, 2013 - Chris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently. Comments
AT&T's Cute Kids Are Back for Mother's Day
May 10, 2013 - AT&T is taking a break from phones and giving some cute love to moms for Mother's Day. Comments
VIDEO: An Interview With Omnicom Digital and Critical Mass
May 9, 2013 - ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass... Comments
YouTube Reveals Leaderboard of Top 10 Most Watched Ads in April
May 8, 2013 - YouTube has released its leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than... Comments
Child Abuse Ad Uses Lenticular Tech to Deliver Hidden Message
May 7, 2013 - Spanish foundation, Aid to Children and Adolescents at Risk (ANAR) has joined forces with the Grey Group Spain ad agency, to create an innovative campaign... Comments
The Ad That Got Everyone Talking - and Not in a Good Way
May 1, 2013 - Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week... Comments
Tealium Offers 500 Digital Marketing Vendor Tags
Apr 29, 2013 - Tag management company, Tealium, is now offering pre-configured turnkey integration with 500 digital marketing vendor tags. Comments
VIDEO: Andy Jacobs, CTO of MRM Discusses Partnership With Adobe
Apr 26, 2013 - ClickZ's Melanie White speaks to Andy Jacobs, chief technology officer at MRM about the agency's partnership with Adobe. Comments
VIDEO: Adobe Marketing Cloud Brings Efficiency to Agency Campaigns
Apr 25, 2013 - ClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings... Comments
AP Twitter Hacking Highlights Need for Increased Online Security Measures
Apr 23, 2013 - Earlier today, hackers compromised the Twitter account of the Associated Press (AP) sending out an erroneous tweet about an attack at the White House... Comments
Nissan Sentra Wants to Impress With Omar Epps
Apr 23, 2013 - Nissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook... Comments
ClickZ and BrightWave Publish New Email Marketing Book
Apr 19, 2013 - ClickZ along with email marketing expert, Simms Jenkins, chief executive of BrightWave Marketing, have published a book entitled “The New Inbox: Why... Comments
IAB Mobile Marketplace: Understanding the Full Value of Mobile With Google
Apr 18, 2013 - If the goal of your company is to drive in-store visits, then brand lift in intent to visit is the metric that matters and should be understood, says... Comments
Google Relaunches Person Finder In Response To Boston Tragedy
Apr 16, 2013 - Google relaunches Person Finder tool allowing family and friends of Boston's tragedy to enter the name of a person they are looking for, or share information... Comments
Twitter's Take on the Boston Marathon Tragedy
Apr 15, 2013 - As the sad news of the Boston marathon bombings continues to be revealed, the power of Twitter has made sure that once again, we are at the forefront... Comments
VIDEO: Why Tailored Marketing to Female Consumers is Imperative
Apr 10, 2013 - ClickZ's Melanie White speaks to Colleen Zakrewsky, vice president of marketing at Women for Women International, who gives her views on why marketers... Comments
Travelocity Sees 67% Boost in SEO
Apr 9, 2013 - Travelocity says that BrightEdge's new product Content Optimizer has fixed 67 percent of its search engine optimization (SEO) errors. Comments
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