Marketing News & Expert Advice
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RECENT ARTICLES BY MELANIE WHITE
VIDEO: The Evolution of the New Inbox [Email Marketing]
Apr 8, 2013 - ClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox. Comments
VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed
Apr 5, 2013 - ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry... Comments
VIDEO: Big City, Bright Lights, Brighter Shoes #Didyouseethat With Webtrends
Apr 3, 2013 - #Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever. Comments
VIDEO: Content Marketing Winners and Losers With Lee Odden
Apr 2, 2013 - ClickZ speaks to Lee Odden, chief executive of TopRank Online Marketing who gives his views on the state of play of content marketing. According to... Comments
VIDEO: The Drive Towards Convergence Analytics
Apr 2, 2013 - ClickZ's Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics. Comments
#SESNY: ClickZ and Efectyv Marketing Reveal Inaugural Report on Convergence Analytics
Mar 26, 2013 - The digital marketing world has turned into a place where everybody is measuring everything, according to a report revealed by ClickZ and Efectyv Marketing... Comments
Spotlight on John Gagnon, Bing Ads' Evangelist
Mar 19, 2013 - An interview with the Bing Ads evangelist for small businesses. Comments
Digitas Selects Weisman as New CEO for North America
Mar 19, 2013 - Digitas has appointed Tony Weisman as its new chief executive for the North America region, effective immediately. Comments
SXSW 2013: Talking Shoes and Road Trip Smileage With Google
Mar 18, 2013 - Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Comments
SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ
Mar 15, 2013 - The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to. Comments
SXSW 2013: Taco Bell Rocks Austin With Feed the Beat Rockumentary
Mar 12, 2013 - Through Taco Bell's social media fan base and a partnership with Twitter, the brand is supporting the creation of an experimental film, tentatively... Comments
SXSW 2013: Cruising Austin's Roads With Chevrolet
Mar 11, 2013 - Chevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or... Comments
SXSW 2013: Oreo Makes Its First SXSW Debut (As Well As Me)!
Mar 10, 2013 - The popular cookie makes its first appearance at SXSW to showcase its new on-the-go packages and has created its own "grab and go" studio that will... Comments
Adobe Summit: CEO Narayen Urges Marketers to Abide by the 3 Mandates
Mar 7, 2013 - In the keynote address at the Adobe Digital Marketing Summit, CEO Shantanu Narayen emphasized the importance that digital plays in today's world. Comments
Skies the Limit for New Oreo App
Mar 1, 2013 - There is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo... Comments
Automotive Marketing Veteran Jumps Ship to Chevrolet
Feb 26, 2013 - General Motors (GM) has appointed Tim Mahoney as Chevrolet's new chief marketing officer and global marketing operations leader, effective April 1... Comments
Oscars Social Buzz Reaches All Time High
Feb 25, 2013 - The social buzz relating to Oscars night reached an all time high this year with a recorded 66.5 million interactions on Facebook between the time the... Comments
Social Media Week: Ford Embraces Relationships With Relaunch of Fiesta Movement Campaign
Feb 22, 2013 - As thought leaders, industry innovators, social gurus, digital marketers and more, gathered to discuss trends and developments at Social Media Week... Comments
MMA Appoints New Members to Board of Directors
Feb 20, 2013 - The Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nomination... Comments
BlueGlass Acquires Idealizer and Secures European Hub
Feb 19, 2013 - Tampa- based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the... Comments
Travelers Fly High With Social Seating Solution
Feb 15, 2013 - AeroSvit partners with SeatID to launch a social traveling experience for its passengers, aimed at allowing individuals (who opt-in) the ability to... Comments
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
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Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
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LiveIntent
March 29, 2013
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