RECENT ARTICLES BY MELANIE WHITE

thanksgiving-feast

Happy Thanksgiving From the ClickZ Team

Nov 27, 2014 - Happy Thanksgiving from all of us here at ClickZ! Comments

marketing-to-moms

VIDEO: Mom’s the Word for McDonald’s and Quaker

Nov 11, 2014 - When it comes to content marketing for brands trying to target mom's, redefined messages on social networks and blogs could be the way forward. Hear... Comments

brian-solis-clickz-live

VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCHI]

Nov 6, 2014 - In this video interview, Altimeter Group’s Brian Solis shares the importance of experience in the four moments of truth and explains how the "A.R.T... Comments

fathers-day-mobile-shopping

Mobile, the Ultimate Shopping Assistant, Says Google

Oct 13, 2014 - The holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?! Comments

blackberry-indonesia-shutterstock-145212790

BlackBerry Expands Mobile Money Functionalities in Indonesia

Oct 9, 2014 - BlackBerry is bulking out its BBM Money offerings in Indonesia, which will be available at the beginning of 2015. Comments

chocolate-social-media

Chocolate and Social Media: A Deliciously Perfect Marketing Mix

Aug 25, 2014 - In this video, Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, gives insights into the brand's marketing strategy and how... Comments

czlsf-greg-stuart-video

MMA's Greg Stuart: Why Mobile Matters [#CZLSF]

Aug 14, 2014 - In this video interview, Greg Stuart, CEO of the Mobile Marketing Association, talks about the huge opportunities that exist for marketers in mobile. Comments

bonin-bough-czlsf-video

Mondelez's Bonin Bough on Marketers and the "Hackonomy" [#CZLSF]

Aug 14, 2014 - In this video, Bough discusses the meaning of the term "hackonomy" and explains how brands that disrupt the norm will come out on top, as well as what... Comments

canneslions

What Cannes We Expect From This Year’s Lions?

Jun 13, 2014 - One of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity... Comments

youtoube-all-three

ÜberTube vs. Brandcast: Is YouTube a Different Beast?

May 1, 2014 - YouTube is different in that it is like television, social media, and search, and can offer marketers additional opportunities - if they look for them... Comments

twitter-web-profile

Twitter's Redesigned Web Profiles Are Here and Ready to Go

Apr 23, 2014 - Twitter's new Web profile design is here and now available to all. Comments

Mike Grehan

Reflecting on the Success of ClickZ Live New York and a Fond Farewell to Mike Grehan

Apr 15, 2014 - Following the success of the first ever ClickZ Live New York, we bid a fond farewell to Mike Grehan, group publishing director. Comments

large-ibm-logo

IBM Buys Silverpop to Boost Personalized Marketing Capabilities

Apr 10, 2014 - IBM is buying Silverpop, an Atlanta-based marketing automation company, for a reported $250 to $300 million. Comments

Facebook

Facebook Tests Privacy Settings With Zuckersaurus

Apr 8, 2014 - Facebook has introduced a blue cartoon dinosaur that alerts you of your privacy settings before you share a post. Comments

beal-andy

#CZLNY VIDEO: Lessons and Transformation to a Better Online Reputation

Apr 4, 2014 - Andy Beal, author of "Repped," gives a few tips on how to manage, monitor, and repair your online reputation. Comments

randizuckerberg

#CZLNY VIDEO: Randi Zuckerberg: New Media Trends, Opportunities, and Challenges

Apr 3, 2014 - Technology has created an abundance of opportunities but it has also created lots of challenges, says Randi Zuckerberg at the inaugural ClickZ Live... Comments

computer-police-privacy-cartoon

Privacy is Dead, So What Do We Do Next? An Interview With JWT

Mar 21, 2014 - In an era when living publicly is becoming the default, is privacy a dying phenomenon? If so, how can consumers control the digital information that... Comments

storybooks

Storyscaping is the New Digital Storytelling, Says SapientNitro

Mar 20, 2014 - Storyscaping is a new-age approach to digital marketing, according to SapientNitro’s Gaston Legorburu and Darren McColl. Watch video to understand what... Comments

dixon-jones-majesticseo

Unraveling Big Data With Majestic SEO's Dixon Jones Ahead of ClickZ Live NY

Mar 19, 2014 - How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits... Comments

pandora2014

SXSW 2014: Interview with Pandora – Are Connected Cars the New Wearables?

Mar 19, 2014 - ClickZ spoke with Heidi Browning, senior vice president at Pandora who gives her view on the relationship between connected cars and wearables. She... Comments

sxsw-l

SXSW 2014: Omnicom Digital’s CEO Talks Instagram Partnership

Mar 14, 2014 - Omnicom Digital's chief executive Jonathan Nelson discusses the recent deal with Instagram. He reveals why the partnership has happened, as well as... Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...