RECENT ARTICLES BY MELANIE WHITE

chocolate-social-media

Chocolate and Social Media: A Deliciously Perfect Marketing Mix

Aug 25, 2014 - In this video, Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, gives insights into the brand's marketing strategy and how... Comments

czlsf-greg-stuart-video

MMA's Greg Stuart: Why Mobile Matters [#CZLSF]

Aug 14, 2014 - In this video interview, Greg Stuart, CEO of the Mobile Marketing Association, talks about the huge opportunities that exist for marketers in mobile. Comments

bonin-bough-czlsf-video

Mondelez's Bonin Bough on Marketers and the "Hackonomy" [#CZLSF]

Aug 14, 2014 - In this video, Bough discusses the meaning of the term "hackonomy" and explains how brands that disrupt the norm will come out on top, as well as what... Comments

canneslions

What Cannes We Expect From This Year’s Lions?

Jun 13, 2014 - One of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity... Comments

youtoube-all-three

ÜberTube vs. Brandcast: Is YouTube a Different Beast?

May 1, 2014 - YouTube is different in that it is like television, social media, and search, and can offer marketers additional opportunities - if they look for them... Comments

twitter-web-profile

Twitter's Redesigned Web Profiles Are Here and Ready to Go

Apr 23, 2014 - Twitter's new Web profile design is here and now available to all. Comments

Mike Grehan

Reflecting on the Success of ClickZ Live New York and a Fond Farewell to Mike Grehan

Apr 15, 2014 - Following the success of the first ever ClickZ Live New York, we bid a fond farewell to Mike Grehan, group publishing director. Comments

large-ibm-logo

IBM Buys Silverpop to Boost Personalized Marketing Capabilities

Apr 10, 2014 - IBM is buying Silverpop, an Atlanta-based marketing automation company, for a reported $250 to $300 million. Comments

Facebook

Facebook Tests Privacy Settings With Zuckersaurus

Apr 8, 2014 - Facebook has introduced a blue cartoon dinosaur that alerts you of your privacy settings before you share a post. Comments

beal-andy

#CZLNY VIDEO: Lessons and Transformation to a Better Online Reputation

Apr 4, 2014 - Andy Beal, author of "Repped," gives a few tips on how to manage, monitor, and repair your online reputation. Comments

randizuckerberg

#CZLNY VIDEO: Randi Zuckerberg: New Media Trends, Opportunities, and Challenges

Apr 3, 2014 - Technology has created an abundance of opportunities but it has also created lots of challenges, says Randi Zuckerberg at the inaugural ClickZ Live... Comments

computer-police-privacy-cartoon

Privacy is Dead, So What Do We Do Next? An Interview With JWT

Mar 21, 2014 - In an era when living publicly is becoming the default, is privacy a dying phenomenon? If so, how can consumers control the digital information that... Comments

storybooks

Storyscaping is the New Digital Storytelling, Says SapientNitro

Mar 20, 2014 - Storyscaping is a new-age approach to digital marketing, according to SapientNitro’s Gaston Legorburu and Darren McColl. Watch video to understand what... Comments

dixon-jones-majesticseo

Unraveling Big Data With Majestic SEO's Dixon Jones Ahead of ClickZ Live NY

Mar 19, 2014 - How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits... Comments

pandora2014

SXSW 2014: Interview with Pandora – Are Connected Cars the New Wearables?

Mar 19, 2014 - ClickZ spoke with Heidi Browning, senior vice president at Pandora who gives her view on the relationship between connected cars and wearables. She... Comments

sxsw-l

SXSW 2014: Omnicom Digital’s CEO Talks Instagram Partnership

Mar 14, 2014 - Omnicom Digital's chief executive Jonathan Nelson discusses the recent deal with Instagram. He reveals why the partnership has happened, as well as... Comments

george-takei

SXSW 2014: George Takei’s Take on Social Media and YouTube

Mar 13, 2014 - ClickZ sat down with George Takei at SXSW. He shared his thoughts on the importance of social media in driving engagement with fans and why he chose... Comments

oreo-trendingvending

SXSW 2014: Oreo’s 3-D Printed Cookies Let Consumers #eatthetweet [Demo]

Mar 10, 2014 - Dubbed the "Trending Vending Lounge," Oreo’s vending machines print out customized cookies based on trending Twitter conversations, using the hashtag... Comments

kurtabrahamson

SXSW 2014: Monetization Opportunities in a Sharing Economy

Mar 9, 2014 - ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and... Comments

sxsw-banner

SXSW 2014: Hottest Topics to Include Wearables, Data, and More Wearables

Mar 6, 2014 - ClickZ asks a number of industry leaders what they expect the biggest topics of conversation at this year's South By Southwest will be. Unsurprisingly... Comments

whatsapp

Facebook’s $19 Bn for WhatsApp: Crazy or Genius?

Feb 21, 2014 - Was the whopping $19 billion acquisition of WhatsApp a totally crazy move on Facebook’s part? Or was it genius? Comments

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