Caitlin Rossman

Caitlin Rossman

Associate Editor

ClickZ

Caitlin Rossman was Associate Editor at ClickZ until September 2013, where she had been working since 2009. She previously worked as a Copy Editor for The New York Post. Caitlin received her BA in journalism from New York University.

RECENT ARTICLES BY CAITLIN ROSSMAN

mobile-video

NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences

Aug 21, 2013 - NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to... Comments

online-video

ComScore: Consumers Watched Over 48 Billion Online Videos in July

Aug 20, 2013 - A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Comments

movie-theater

Social Sharing Helps Boost Box Office Results

Aug 14, 2013 - Consumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis. Comments

smartphone-os

Apple and Android Fight for Hands of Smartphone Consumers

Aug 7, 2013 - A new study by Nielsen looks into which operating system is winning the smartphone market. Comments

globalspend

Nielsen Study Shows Global Ad Spend Struggling in Q1

Aug 2, 2013 - Industry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView... Comments

facebook-homepage

Facebook's Video Audience Bigger Than TV, According to Nielsen

Aug 1, 2013 - A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental... Comments

nielsen-media-change

Nielsen: Display Ads Grow by 26 Percent in Q1

Jul 26, 2013 - According to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013. Comments

privacy-image

IAB's Updated Quality Assurance Guidelines Plan to Promote Brand Safety

Jul 25, 2013 - The IAB released its Quality Assurance Guidelines 2.0, a compliance program that provides assurances to advertisers that their ads won't appear alongside... Comments

nielsen-global-ad-spend

Nielsen: Global Ad Spend Slowly Rebounding

Jul 19, 2013 - Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased... Comments

digital-advertising

ComScore: Over 20 Billion Video Ad Impressions in June

Jul 18, 2013 - A new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Comments

mobile-measurement

IAB, MMA, and MRC Set New Standard for Quality Ad Metrics With Revised Mobile Guidelines

Jul 15, 2013 - Last week the IAB, MMA, and MRC finalized their measurement guidelines for Mobile Application and Mobile Web advertising. Comments

online-campaign-ratings

Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance

Jun 27, 2013 - Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K. Comments

three-screens

Nielsen: Second-Screens Are Changing Consumers' TV Habits

Jun 19, 2013 - Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new survey... Comments

online-video

ComScore: Consumers Watched Nearly 41 Billion Online Videos in May

Jun 17, 2013 - Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Comments

man-using-mobile

Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners

Jun 11, 2013 - A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads. Comments

nielsen-smartphone-os

Nielsen: 61 Percent of Mobile Subscribers Own a Smartphone

Jun 7, 2013 - A new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013. Comments

comscore-digital-analytix

ComScore Aims to Deliver Unified View of Customer Behavior Across Devices

Jun 5, 2013 - The goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital... Comments

online-video

ComScore: Over 13 Billion Video Ads Viewed in April

May 23, 2013 - Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Comments

yahooearningslogo

Yahoo Snatches Up Google VP for Around $60M

Oct 16, 2012 - Yahoo hires former Google VP of Partner Business Solutions Henrique de Castro as its COO for roughly $60 million; Eloqua announces release of industry... Comments

k102-grey-wpp

Grey Grabs Majority Stake in Germany's Digital Shop k102

Oct 8, 2012 - Roundup includes news from AKQA, Millennial Media, Hello Design, and others. Comments

stephanie-miller-dma

DMA Names Stephanie Miller VP Member Relations

Oct 1, 2012 - A roundup of news from Move, Silverpop, LinkedIn, and more. Comments

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