Marketing News & Expert Advice

Caitlin Rossman

Associate Editor

ClickZ

Caitlin Rossman was Associate Editor at ClickZ until September 2013, where she had been working since 2009. She previously worked as a Copy Editor for The New York Post. Caitlin received her BA in journalism from New York University.

RECENT ARTICLES BY CAITLIN ROSSMAN

NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences

Aug 21, 2013 - NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to... Comments

ComScore: Consumers Watched Over 48 Billion Online Videos in July

Aug 20, 2013 - A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Comments

Social Sharing Helps Boost Box Office Results

Aug 14, 2013 - Consumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis. Comments

Apple and Android Fight for Hands of Smartphone Consumers

Aug 7, 2013 - A new study by Nielsen looks into which operating system is winning the smartphone market. Comments

Nielsen Study Shows Global Ad Spend Struggling in Q1

Aug 2, 2013 - Industry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView... Comments

Facebook's Video Audience Bigger Than TV, According to Nielsen

Aug 1, 2013 - A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental... Comments

Nielsen: Display Ads Grow by 26 Percent in Q1

Jul 26, 2013 - According to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013. Comments

IAB's Updated Quality Assurance Guidelines Plan to Promote Brand Safety

Jul 25, 2013 - The IAB released its Quality Assurance Guidelines 2.0, a compliance program that provides assurances to advertisers that their ads won't appear alongside... Comments

Nielsen: Global Ad Spend Slowly Rebounding

Jul 19, 2013 - Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased... Comments

ComScore: Over 20 Billion Video Ad Impressions in June

Jul 18, 2013 - A new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Comments

IAB, MMA, and MRC Set New Standard for Quality Ad Metrics With Revised Mobile Guidelines

Jul 15, 2013 - Last week the IAB, MMA, and MRC finalized their measurement guidelines for Mobile Application and Mobile Web advertising. Comments

Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance

Jun 27, 2013 - Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K. Comments

Nielsen: Second-Screens Are Changing Consumers' TV Habits

Jun 19, 2013 - Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new survey... Comments

ComScore: Consumers Watched Nearly 41 Billion Online Videos in May

Jun 17, 2013 - Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Comments

Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners

Jun 11, 2013 - A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads. Comments

Nielsen: 61 Percent of Mobile Subscribers Own a Smartphone

Jun 7, 2013 - A new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013. Comments

ComScore Aims to Deliver Unified View of Customer Behavior Across Devices

Jun 5, 2013 - The goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital... Comments

ComScore: Over 13 Billion Video Ads Viewed in April

May 23, 2013 - Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Comments

Yahoo Snatches Up Google VP for Around $60M

Oct 16, 2012 - Yahoo hires former Google VP of Partner Business Solutions Henrique de Castro as its COO for roughly $60 million; Eloqua announces release of industry... Comments