The Math Behind Multi-Touch Attribution
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The Math Behind Multi-Touch Attribution

13y Xuhui Shao

The Math Behind Multi-Touch Attribution

Solving the attribution problem will make online advertising dramatically more appealing to brands. Read More...

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Digital Advertising's Big Data Strategy
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Digital Advertising's Big Data Strategy

13y Xuhui Shao

Digital Advertising's Big Data Strategy

4 ways that new, more cost effective, and flexible approaches to data management will change marketing. Read More...

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Video Advertising Strategy: Audience Optimization
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Video Advertising Strategy: Audience Optimization

13y Xuhui Shao

Video Advertising Strategy: Audience Optimization

Four areas for a winning video ad campaign strategy. Second in a series. Read More...

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Video Advertising Strategy Part 1: The Metrics
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Video Advertising Strategy Part 1: The Metrics

13y Xuhui Shao

Video Advertising Strategy Part 1: The Metrics

A look at the different measurement strategies available for video advertising and the pros and cons that are important to understand. Part one in a ...

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Working Together in a Data-Driven Environment
Conference Coverage

Working Together in a Data-Driven Environment

13y Xuhui Shao

Working Together in a Data-Driven Environment

Three defining characteristics will help platforms work together and grow the adoption of data-driven advertising in the coming year. Read More...

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It's the Algorithm, Stupid
Display Advertising

It's the Algorithm, Stupid

13y Xuhui Shao

It's the Algorithm, Stupid

The past success of digital advertising has demonstrated convincingly that it is not quantity, but quality that matters. Read More...

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Working Together in a Data-Driven Environment
Display Advertising

Working Together in a Data-Driven Environment

13y Xuhui Shao

Working Together in a Data-Driven Environment

Three defining characteristics will help platforms work together and grow the adoption of data-driven advertising in the coming year. Read More...

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New Year, New Attribution Model
Display Advertising

New Year, New Attribution Model

13y Xuhui Shao

New Year, New Attribution Model

With the anticipated growth of real-time bidding and audience buying in 2011, brands will be able to manage a much larger volume of online advertising...

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Attribution in Real-Time Audience Targeting
Display Advertising

Attribution in Real-Time Audience Targeting

13y Xuhui Shao

Attribution in Real-Time Audience Targeting

How can we move beyond the last ad attribution model? Read More...

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Thou Shall Not Cookie Bomb
Display Advertising

Thou Shall Not Cookie Bomb

13y Xuhui Shao

Thou Shall Not Cookie Bomb

Marketers must understand the difference between blasting impressions and deploying safe targeting tactics. Read More...

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Mix to Win: Premium and Exchange Inventory
Display Advertising

Mix to Win: Premium and Exchange Inventory

13y Xuhui Shao

Mix to Win: Premium and Exchange Inventory

It's time to rethink and welcome new opportunities for audience buying - whether that means remnant, premium, and exchange or non-exchange inventory b...

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The Data Dance: Who's Taking the Lead, Marketers or Consumers?
Display Advertising

The Data Dance: Who's Taking the Lead, Marketers or Consumers?

14y Xuhui Shao

The Data Dance: Who's Taking the Lead, Marketers o...

Knowing what types of data and tools consumers are using should inform advertisers to reallocate marketing resources to better match new shopping beha...

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Walk the Line
Display Advertising

Walk the Line

14y Xuhui Shao

Walk the Line

Industry partners and marketers walk a fine line between leveraging data for more effective audience targeting and ensuring consumer privacy protectio...

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The Magic of Machine Learning in Real Time
Display Advertising

The Magic of Machine Learning in Real Time

14y Xuhui Shao

The Magic of Machine Learning in Real Time

In digital advertising, the machine learning prediction boils down to two parts: identifying your target audience and reaching them efficiently. Read ...

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Attribution in Real-Time Audience Targeting
Media

Attribution in Real-Time Audience Targeting

14y Xuhui Shao

Attribution in Real-Time Audience Targeting

How can we move beyond the last ad attribution model? Read More...

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Creating Value in Real Time
Display Advertising

Creating Value in Real Time

14y Xuhui Shao

Creating Value in Real Time

Two reasons why real-time bidding can potentially create value for buyers and sellers simultaneously. Read More...

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