Xuhui Shao

Xuhui Shao

Chief Technology Officer

As Chief Technology Officer at Turn, Xuhui Shao focuses on the power of optimization, machine learning, and advanced analytics solutions in driving new business models, products, and services across all industries. Xuhui is responsible for architecting the machine learning and optimization technology to deliver the most effective data-driven digital advertising in the world. He is passionate about the dynamic online advertising community and works closely with industry leaders developing data transparency and consumer privacy protection.

For the last 12 years, Xuhui has practiced research and development in machine learning, statistical theory, and computational intelligence for Fortune 100 companies in various industries from banking, finance, online retailing, healthcare, insurance, marketing, and online advertising. As the lead inventor and co-inventor of three awarded patents in the areas of advanced analytics and optimization, Xuhui is a recognized expert in harnessing data and transforming analytics into actionable insights and optimization strategies.

He earned his bachelor's and master's of science degrees from Tsinghua University, Beijing, and his Ph.D. in electrical engineering from the University of Minnesota.

RECENT ARTICLES BY XUHUI SHAO

The Math Behind Multi-Touch Attribution

Aug 29, 2011 - Solving the attribution problem will make online advertising dramatically more appealing to brands. Comments

Digital Advertising's Big Data Strategy

Aug 1, 2011 - 4 ways that new, more cost effective, and flexible approaches to data management will change marketing. Comments

Video Advertising Strategy: Audience Optimization

May 9, 2011 - Four areas for a winning video ad campaign strategy. Second in a series. Comments

Video Advertising Strategy Part 1: The Metrics

Apr 11, 2011 - A look at the different measurement strategies available for video advertising and the pros and cons that are important to understand. Part one in... Comments

Working Together in a Data-Driven Environment

Mar 24, 2011 - Three defining characteristics will help platforms work together and grow the adoption of data-driven advertising in the coming year. Comments

It's the Algorithm, Stupid

Mar 14, 2011 - The past success of digital advertising has demonstrated convincingly that it is not quantity, but quality that matters. Comments

Working Together in a Data-Driven Environment

Feb 14, 2011 - Three defining characteristics will help platforms work together and grow the adoption of data-driven advertising in the coming year. Comments

New Year, New Attribution Model

Jan 7, 2011 - With the anticipated growth of real-time bidding and audience buying in 2011, brands will be able to manage a much larger volume of online advertising... Comments

Attribution in Real-Time Audience Targeting

Dec 21, 2010 - How can we move beyond the last ad attribution model? Comments

Thou Shall Not Cookie Bomb

Nov 23, 2010 - Marketers must understand the difference between blasting impressions and deploying safe targeting tactics. Comments

Mix to Win: Premium and Exchange Inventory

Oct 26, 2010 - It's time to rethink and welcome new opportunities for audience buying - whether that means remnant, premium, and exchange or non-exchange inventory... Comments

The Data Dance: Who's Taking the Lead, Marketers or Consumers?

Sep 28, 2010 - Knowing what types of data and tools consumers are using should inform advertisers to reallocate marketing resources to better match new shopping behaviors... Comments

Walk the Line

Aug 31, 2010 - Industry partners and marketers walk a fine line between leveraging data for more effective audience targeting and ensuring consumer privacy protection... Comments

The Magic of Machine Learning in Real Time

Aug 3, 2010 - In digital advertising, the machine learning prediction boils down to two parts: identifying your target audience and reaching them efficiently. Comments

Attribution in Real-Time Audience Targeting

Jul 14, 2010 - How can we move beyond the last ad attribution model? Comments

Creating Value in Real Time

Jun 8, 2010 - Two reasons why real-time bidding can potentially create value for buyers and sellers simultaneously. Comments

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