Adaline Lau
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting.
RECENT ARTICLES BY ADALINE LAU
Oct 17, 2012 -
The U.S.-based SSP adds new hires with plans to recruit more execs to its Sydney team.
Oct 5, 2012 -
In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company.
Sep 19, 2012 -
Following Google's ad exchange move into China, OpenX also has plans to enter the country, the second largest ad market worldwide.
Sep 18, 2012 -
A substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013.
Feb 23, 2012 -
In China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands.
Feb 14, 2012 -
McDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network.
Feb 6, 2012 -
Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks.
Jan 18, 2012 -
CIC's clients include Nike, Dell, and Intel.
Jan 11, 2012 -
Protests intensify, but luxury brand does not immediately respond.
Dec 14, 2011 -
English Daily South China Morning Post will soon go live with a deals service, followed by two other media companies.
Nov 29, 2011 -
Lessons in driving buzz around branded videos.
Nov 18, 2011 -
Google must first get buy-in from advertisers and top publishers.
Oct 27, 2011 -
The social network set up a regional sales hub in Singapore in May.
Oct 21, 2011 -
“Google+ is not a product. It’s a reinvention of Google,” exec Horowitz told journalists in Hong Kong.
Oct 14, 2011 -
Cartoon Network's site generated 2 billion ad impressions this year, and brands are moving in.
Oct 4, 2011 -
Global brands such as Starbucks, McDonald’s, Burberry, and Galaxy Macau team up with the check-in service.
Sep 22, 2011 -
A new chapter for celebrated social media monitoring program.
Sep 7, 2011 -
Tom Bedecarré discusses mobile trends and his agency's plans in Asia.
Jul 7, 2011 -
Pact between Microsoft and China's largest search player could further erode Google's share in the country.
Jun 28, 2011 -
Google has been poaching local media agency pros to join AdX team.
Jun 21, 2011 -
Global chip maker Intel launched two digital campaigns aimed at Asian markets.