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Adaline Lau

Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting.

RECENT ARTICLES BY ADALINE LAU

jackrubicon

Rubicon Project Reinvests in Asia Pacific

Oct 17, 2012 - The U.S.-based SSP adds new hires with plans to recruit more execs to its Sydney team. Comments

tudou

What The China Video Site Merger Means for Marketers

Oct 5, 2012 - In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. Comments

japan-map

OpenX Strengthens Foothold in Japan, Eyes China

Sep 19, 2012 - Following Google's ad exchange move into China, OpenX also has plans to enter the country, the second largest ad market worldwide. Comments

jacobtang-300x246

Reckitt Benckiser Shares Digital Plans for China

Sep 18, 2012 - A substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013. Comments

Pinterest Sees Significant Growth Across Asia Pacific

Feb 23, 2012 - In China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands. Comments

4 Brands Show How They Use Google+ in Asia

Feb 14, 2012 - McDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network. Comments

Nokia, Pepsi, and Coach Go Social for Chinese New Year

Feb 6, 2012 - Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks. Comments

Kantar Media Acquires Social Media Consultancy in China

Jan 18, 2012 - CIC's clients include Nike, Dell, and Intel. Comments

d-g-protest-fb

Dolce & Gabbana Photo Ban Triggers Social Uproar in Hong Kong

Jan 11, 2012 - Protests intensify, but luxury brand does not immediately respond. Comments

Hong Kong Daily Deals Scene Heats Up

Dec 14, 2011 - English Daily South China Morning Post will soon go live with a deals service, followed by two other media companies. Comments

queensland-roomail

Tourism Queensland on the Art of Content Marketing

Nov 29, 2011 - Lessons in driving buzz around branded videos. Comments

Google To Roll Out AdX in China

Nov 18, 2011 - Google must first get buy-in from advertisers and top publishers. Comments

LinkedIn Launches in Japanese, Joins Twitter and Facebook

Oct 27, 2011 - The social network set up a regional sales hub in Singapore in May. Comments

bradley

Google Commits to Making Search More Social

Oct 21, 2011 - “Google+ is not a product. It’s a reinvention of Google,” exec Horowitz told journalists in Hong Kong. Comments

chachingvideo-300x158

Growth in Games for Turner Broadcasting and Cartoon Network

Oct 14, 2011 - Cartoon Network's site generated 2 billion ad impressions this year, and brands are moving in. Comments

LBS Marketing in China: 3 Things Jiepang Can Teach Foursquare

Oct 4, 2011 - Global brands such as Starbucks, McDonald’s, Burberry, and Galaxy Macau team up with the check-in service. Comments

Dell Expands Listening Center to Asia

Sep 22, 2011 - A new chapter for celebrated social media monitoring program. Comments

AKQA CEO on Mobile, Asia, and the Bay Area Attitude

Sep 7, 2011 - Tom Bedecarré discusses mobile trends and his agency's plans in Asia. Comments

Baidu-Bing Alliance: Implications for Search Advertisers

Jul 7, 2011 - Pact between Microsoft and China's largest search player could further erode Google's share in the country. Comments

Google to Launch AdX in Japan

Jun 28, 2011 - Google has been poaching local media agency pros to join AdX team. Comments

intel-escape

Intel Escapes to YouTube

Jun 21, 2011 - Global chip maker Intel launched two digital campaigns aimed at Asian markets. Comments

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