VIDEO: Localizing Groupon for Indonesia

VIDEO: Localizing Groupon for Indonesia

10y Adaline Lau

VIDEO: Localizing Groupon for Indonesia

Indonesia's landscape is possibly the most attractive in the world. In this video, the Groupon Indonesia chief executive explains why and how the dail...

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Social@Ogilvy: 2014 Is the Year of Search in Indonesia [VIDEO]

Social@Ogilvy: 2014 Is the Year of Search in Indonesia [VIDEO]

10y Adaline Lau

Social@Ogilvy: 2014 Is the Year of Search in Indon...

Patrick Searle, head of social from Social@Ogilvy Indonesia, says marketers should consider search in their digital marketing communications. Watch th...

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The Financial Times’ Perspective on Ad Viewability

The Financial Times’ Perspective on Ad Viewability

10y Adaline Lau

The Financial Times’ Perspective on Ad Viewability

The Financial Times defines viewability and discusses the controversy around the metric and how it would impact the publisher if it becomes a trading ...

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Q&A: Digital Marketing for Pharma – Merck Indonesia

Q&A: Digital Marketing for Pharma – Merck Indonesia

10y Adaline Lau

Q&A: Digital Marketing for Pharma – Merck Indo...

Digital marketing executive Andy Prabowo shares how he integrates and localizes digital in one of the world's largest pharma firms in the country. Rea...

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#UseYourPower: WWF Singapore Goes Digital to Boost Pledges for Earth Hour

#UseYourPower: WWF Singapore Goes Digital to Boost Pledges for Earth Hour

10y Adaline Lau

#UseYourPower: WWF Singapore Goes Digital to Boost...

The World Wide Fund for Nature (WWF) Singapore rolls out its largest digital campaign for global environmental event Earth Hour, including a partnersh...

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LinkedIn China: Opportunities for Marketers?

LinkedIn China: Opportunities for Marketers?

10y Adaline Lau

LinkedIn China: Opportunities for Marketers?

Rand Han, Resonance China's founder and managing director, thinks LinkedIn will create a content vehicle customized to China, but a Forrester analyst ...

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Danone Baby Nutrition: Using SoLoMo to Target Middle-Class Indonesians

Danone Baby Nutrition: Using SoLoMo to Target Middle-Class Indonesians

10y Adaline Lau

Danone Baby Nutrition: Using SoLoMo to Target Midd...

In this Q&A, Danone Early Life Nutrition digital executive Rini Haerinnisya Ramadhani shares her insights on how the baby nutrition brand uses mobile ...

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Yahoo Hong Kong Unveils Localized Mobile Site Ahead of Gemini

Yahoo Hong Kong Unveils Localized Mobile Site Ahead of Gemini

10y Adaline Lau

Yahoo Hong Kong Unveils Localized Mobile Site Ahea...

Yahoo Hong Kong upgraded its mobile portal with localized features and native ad formats in January as a primer to introducing Gemini, its latest ad m...

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Infographic: WhatsApp and Its Asian Competitors

Infographic: WhatsApp and Its Asian Competitors

10y Adaline Lau

Infographic: WhatsApp and Its Asian Competitors

A look at WhatsApp with infographics and numbers and how it compares to other social platforms such as WeChat, KakaoTalk, and Viber. Read More...

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Wego: Social Marketing in Indonesia

Wego: Social Marketing in Indonesia

10y Adaline Lau

Wego: Social Marketing in Indonesia

In this Q&A, the social media strategist from Wego weighs in on how the travel search engine decides which new and emerging social networks to eng...

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Magna Global: 12 Facts on Digital Advertising in China

Magna Global: 12 Facts on Digital Advertising in China

10y Adaline Lau

Magna Global: 12 Facts on Digital Advertising in C...

An agency report detailed digital media trends for China, the third largest ad market worldwide. Here are 12 key facts extracted from the report. Read...

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Komli Unveils Remarketing DSP as Ad Tech Firms Thrive in the Region

Komli Unveils Remarketing DSP as Ad Tech Firms Thrive in the Region

10y Adaline Lau

Komli Unveils Remarketing DSP as Ad Tech Firms Thr...

The former ad network launches its demand-side platform and is optimistic that performance advertisers will continue to invest heavily in remarketing ...

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British Airways Taps WeChat for Chinese New Year, Pepsi Launches CSR Drive on TMall

British Airways Taps WeChat for Chinese New Year, Pepsi Launches CSR Drive on TMall

10y Adaline Lau

British Airways Taps WeChat for Chinese New Year, ...

British Airways, Pepsi, and Singaporean brand New Moon use WeChat and TMall to celebrate Chinese New Year. Read More...

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Baidu Visualization Map Tracks Chinese New Year Migration

Baidu Visualization Map Tracks Chinese New Year Migration

10y Adaline Lau

Baidu Visualization Map Tracks Chinese New Year Mi...

Leveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth. Re...

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Kenshoo Strengthens Asia Presence as Global Advertisers Increase Search Spend in China

Kenshoo Strengthens Asia Presence as Global Advertisers Increase Search Spend in China

10y Adaline Lau

Kenshoo Strengthens Asia Presence as Global Advert...

Global advertisers are increasing search spend in China, but so are Chinese gaming companies tapping Kenshoo's search and social to reach audiences ov...

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Q&A: Will 2014 Be the Year of Multiscreen Marketing?

Q&A: Will 2014 Be the Year of Multiscreen Marketing?

10y Adaline Lau

Q&A: Will 2014 Be the Year of Multiscreen Marketin...

OMD executive Bhasker Jaiswal thinks so, and he shares four tips to help marketers develop a multiscreen media plan in China. Read More...

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VIDEO: China Ahead of Game in Social Commerce - Razorfish Exec Explains Why

VIDEO: China Ahead of Game in Social Commerce - Razorfish Exec Explains Why

10y Adaline Lau

VIDEO: China Ahead of Game in Social Commerce - Ra...

Find out from this video as Vincent Digonnet, Razorfish Asia Pacific's executive chairman, explains how brands could navigate in China’s emerging soci...

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VIDEO: Sparkline on 2014 Analytics Trends in APAC

VIDEO: Sparkline on 2014 Analytics Trends in APAC

10y Adaline Lau

VIDEO: Sparkline on 2014 Analytics Trends in APAC

Former Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months. Read More...

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Forget Real-Time, Let's Look at Relevant-Time Marketing [Video]

Forget Real-Time, Let's Look at Relevant-Time Marketing [Video]

10y Adaline Lau

Forget Real-Time, Let's Look at Relevant-Time Mark...

Social media star Christel Quek tells ClickZ why being relevant is more important than real-time marketing for brands. Read More...

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VIDEO: SingPost Bets on Omigo to Capture Lion's Share in Southeast Asia

VIDEO: SingPost Bets on Omigo to Capture Lion's Share in Southeast Asia

10y Adaline Lau

VIDEO: SingPost Bets on Omigo to Capture Lion's Sh...

What's in store for e-commerce in Asia? Singapore's up and coming online marketplace provides a snapshot. Read More...

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Havas Media APAC: Mobile Marketing to Accelerate Growth in 2014 [Video]

Havas Media APAC: Mobile Marketing to Accelerate Growth in 2014 [Video]

10y Adaline Lau

Havas Media APAC: Mobile Marketing to Accelerate G...

Havas Media digital exec weighs in on mobile, RTB, and social media trends to note in 2014. Read More...

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VIDEO: Omnicom and Airwave APAC on Mobile and Smart TV Advertising

VIDEO: Omnicom and Airwave APAC on Mobile and Smart TV Advertising

10y Adaline Lau

VIDEO: Omnicom and Airwave APAC on Mobile and Smar...

Airwave and Omnicom Media Group Platform execs predict smart TV and mobile trends for the year. Read More...

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Australian DSP Brandscreen Seeks Buyers After Entering Into Administration

Australian DSP Brandscreen Seeks Buyers After Entering Into Administration

10y Adaline Lau

Australian DSP Brandscreen Seeks Buyers After Ente...

A leading DSP in APAC is seeking buyers after appointing Jirsch Sutherland as administrators. Read More...

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Singtel Advertising's Big Data Ambitions [Video]

Singtel Advertising's Big Data Ambitions [Video]

10y Adaline Lau

Singtel Advertising's Big Data Ambitions [Video]

Michael Smith, chief commercial officer for Singtel Advertising, talks about the company's commitment to tap big data. See how his team plan to use da...

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Intel: Why 2014 Will Be The Year of Content Distribution [Video]

Intel: Why 2014 Will Be The Year of Content Distribution [Video]

10y Adaline Lau

Intel: Why 2014 Will Be The Year of Content Distri...

Intel's social media strategist for APAC weighs in on the content marketing trends for the year. Read More...

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AXA Indonesia: Digital Plans for 2014 [Video]

AXA Indonesia: Digital Plans for 2014 [Video]

10y Adaline Lau

AXA Indonesia: Digital Plans for 2014 [Video]

Ari Fadyl, AXA Indonesia exec shares the financial services firm's new year resolutions in this video interview. Read More...

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2014 Trends: More Social Media Engagement, Less Vanity Metrics [Video]

2014 Trends: More Social Media Engagement, Less Vanity Metrics [Video]

10y Adaline Lau

2014 Trends: More Social Media Engagement, Less Va...

Is social advertising a necessary evil? Social media practitioners weigh in. Read More...

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