RECENT ARTICLES BY ADALINE LAU

groupon-indonesia

VIDEO: Localizing Groupon for Indonesia

Apr 2, 2014 - Indonesia's landscape is possibly the most attractive in the world. In this video, the Groupon Indonesia chief executive explains why and how the daily... Comments

patrickogilvy

Social@Ogilvy: 2014 Is the Year of Search in Indonesia [VIDEO]

Mar 27, 2014 - Patrick Searle, head of social from Social@Ogilvy Indonesia, says marketers should consider search in their digital marketing communications. Watch... Comments

jonsladeft

The Financial Times’ Perspective on Ad Viewability

Mar 12, 2014 - The Financial Times defines viewability and discusses the controversy around the metric and how it would impact the publisher if it becomes a trading... Comments

merck

Q&A: Digital Marketing for Pharma – Merck Indonesia

Mar 9, 2014 - Digital marketing executive Andy Prabowo shares how he integrates and localizes digital in one of the world's largest pharma firms in the country. Comments

spiderman

#UseYourPower: WWF Singapore Goes Digital to Boost Pledges for Earth Hour

Mar 6, 2014 - The World Wide Fund for Nature (WWF) Singapore rolls out its largest digital campaign for global environmental event Earth Hour, including a partnership... Comments

linkedinchina

LinkedIn China: Opportunities for Marketers?

Feb 27, 2014 - Rand Han, Resonance China's founder and managing director, thinks LinkedIn will create a content vehicle customized to China, but a Forrester analyst... Comments

danoneindo

Danone Baby Nutrition: Using SoLoMo to Target Middle-Class Indonesians

Feb 25, 2014 - In this Q&A, Danone Early Life Nutrition digital executive Rini Haerinnisya Ramadhani shares her insights on how the baby nutrition brand uses mobile... Comments

yahoomobile

Yahoo Hong Kong Unveils Localized Mobile Site Ahead of Gemini

Feb 23, 2014 - Yahoo Hong Kong upgraded its mobile portal with localized features and native ad formats in January as a primer to introducing Gemini, its latest ad... Comments

socialplatforms

Infographic: WhatsApp and Its Asian Competitors

Feb 20, 2014 - A look at WhatsApp with infographics and numbers and how it compares to other social platforms such as WeChat, KakaoTalk, and Viber. Comments

wegopinterest

Wego: Social Marketing in Indonesia

Feb 17, 2014 - In this Q&A, the social media strategist from Wego weighs in on how the travel search engine decides which new and emerging social networks to engage... Comments

china

Magna Global: 12 Facts on Digital Advertising in China

Feb 16, 2014 - An agency report detailed digital media trends for China, the third largest ad market worldwide. Here are 12 key facts extracted from the report. Comments

komli

Komli Unveils Remarketing DSP as Ad Tech Firms Thrive in the Region

Feb 9, 2014 - The former ad network launches its demand-side platform and is optimistic that performance advertisers will continue to invest heavily in remarketing... Comments

pepsichina

British Airways Taps WeChat for Chinese New Year, Pepsi Launches CSR Drive on TMall

Jan 30, 2014 - British Airways, Pepsi, and Singaporean brand New Moon use WeChat and TMall to celebrate Chinese New Year. Comments

baidumigrationmap

Baidu Visualization Map Tracks Chinese New Year Migration

Jan 29, 2014 - Leveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth. Comments

kenshooreport

Kenshoo Strengthens Asia Presence as Global Advertisers Increase Search Spend in China

Jan 28, 2014 - Global advertisers are increasing search spend in China, but so are Chinese gaming companies tapping Kenshoo's search and social to reach audiences... Comments

bhaskerjaiswalomdchina

Q&A: Will 2014 Be the Year of Multiscreen Marketing?

Jan 28, 2014 - OMD executive Bhasker Jaiswal thinks so, and he shares four tips to help marketers develop a multiscreen media plan in China. Comments

razorfish

VIDEO: China Ahead of Game in Social Commerce - Razorfish Exec Explains Why

Jan 22, 2014 - Find out from this video as Vincent Digonnet, Razorfish Asia Pacific's executive chairman, explains how brands could navigate in China’s emerging social... Comments

analytics-framework

VIDEO: Sparkline on 2014 Analytics Trends in APAC

Jan 16, 2014 - Former Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months. Comments

christelquek

Forget Real-Time, Let's Look at Relevant-Time Marketing [Video]

Jan 14, 2014 - Social media star Christel Quek tells ClickZ why being relevant is more important than real-time marketing for brands. Comments

ecommerce

VIDEO: SingPost Bets on Omigo to Capture Lion's Share in Southeast Asia

Jan 13, 2014 - What's in store for e-commerce in Asia? Singapore's up and coming online marketplace provides a snapshot. Comments

gautamdutt

Havas Media APAC: Mobile Marketing to Accelerate Growth in 2014 [Video]

Jan 13, 2014 - Havas Media digital exec weighs in on mobile, RTB, and social media trends to note in 2014. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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