Brian O'Kelley

Brian O'Kelley

Brian O'Kelley is the CEO and co-founder of AppNexus, an advanced ad platform specializing in real-time advertising. Widely considered a visionary in the field of online media, Brian created the first successful ad exchange as CTO of Right Media (acquired by Yahoo for $850 million in July 2007). Prior to Right Media, Brian was CEO of Netamorphosis, an early social networking and e-commerce site for events and venues. Brian was also an early innovator in real-time personalization and real-time ad optimization at LogicSpan, a consulting and technology integration firm, and later co-founded Cetova, a Web-based reporting and analytics platform for enterprise financial systems.

While earning a computer science degree at Princeton University, Brian started a Web design firm, building an open-source e-commerce engine used by more than 100 companies. Brian is an active partner at Grape Arbor, an angel investor group. Since its founding in 2006, Grape Arbor LLC has made investments into more than a dozen technology companies.

RECENT ARTICLES BY BRIAN O'KELLEY

Exchange Is a Verb

Jul 25, 2011 - Every time a buyer and seller meet in the digital ether a value exchange is happening. Comments

Next up for RTB: Allaying Publisher Concerns

Feb 18, 2011 - Real-time bidding is now a commonly accepted monetization channel, but it also poses a whole new set of yield, brand, quality, and channel challenges. Comments

You Don't Have to Reinvent the Wheel

Dec 7, 2010 - Look out for "lean startups" building compelling businesses on top of well-established technologies like cloud computing. Comments

A Bit of Clarity on the Issue of Transparency

Sep 14, 2010 - Your ad network should give you insight to make you comfortable. But don't expect them to share their secret sauce. Comments

Network Margins and Advertiser ROI

Jul 26, 2010 - Don't confuse cost (what you pay) and value (what you get). Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...