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Mike Hotz

Mike Hotz

Senior Strategic Consultant

Responsys

Mike Hotz is a senior strategic consultant for Responsys, working with clients to design, develop, and execute cross-channel digital marketing strategies that contribute to their cross-channel digital marketing success. As an industry veteran, Mike has worked in e-mail marketing since 1998, designing, building, and executing e-mail and multichannel direct marketing strategies focusing on increasing customer engagement, nurturing leads, supporting sales organizations, and driving revenue for companies such as CDW, OfficeMax, Grant Thornton, and Digitalwork.com.

RECENT ARTICLES BY MIKE HOTZ

racehill

How to Win the Relevance Game

Mar 20, 2013 - Stay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies. Comments

mobile-email

Mobile Email Marketing Essentials for 2013

Feb 20, 2013 - Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue... Comments

email-tricks

Email Marketing Trends to Watch in 2013

Dec 19, 2012 - Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves. Comments

email-tricks

2012 Has Foretold a Lot About Email, but There's More to Come

Nov 28, 2012 - A look back at the past year's email scene and what the implications will be for your email program next year. Comments

back-to-basics

Innovation Is Great, but Remember the Basics

Oct 3, 2012 - Four different types of list segmentation that can help you boost your revenue per email. Comments

Need More Engagement? Try a Game

Aug 8, 2012 - Use gamification to create more interactive and entertaining emails that include fun challenges and contests with clear rewards and incentives. Comments

Every Email Version Is Your 'Mobile Version'

Jun 27, 2012 - If you ensure a good experience across devices, you can bank on a continuing increase in opens, clicks, and conversions. Comments

Are You Harnessing the Power of the Email Channel?

May 16, 2012 - Developing highly engaged email subscribers is a strategic process that emphasizes content quality over quantity. Comments

Leverage Social Behavior in Your B2B Email Campaigns

Apr 18, 2012 - Companies need to focus on growing engagement with their fan base, not just collecting more fans. Comments

More Tactics to Grow Your B2B Email List

Apr 4, 2012 - Three steps to building your email lists without jeopardizing your list quality or sender reputation. Comments

How Editorial Content Can Jump-Start Your Email Marketing

Mar 21, 2012 - Three ways to think like a magazine editor. Comments

Is Pinterest Right for Your B2B?

Mar 7, 2012 - Pinterest is driving more referrals than Google+, LinkedIn, and YouTube combined thanks to its extensive, active, and fast-growing user base. Comments

6 Steps to Effective Email Testing

Feb 8, 2012 - Establishing a test regimen is the key to unlocking higher open, click, and conversion rates. Comments

Grow Your B2B Email List Effectively - Revisited

Jan 25, 2012 - Generating high-quality leads must be at the core of any good B2B email marketing strategy. Comments

How to Measure Your Email Channel's Value

Jan 11, 2012 - Developing a method to measure success is the key to demonstrating the true value email has in your organization. Comments

6 Tactics to Create More 'Must-Read' B2B Newsletters

Dec 14, 2011 - Make your newsletter more effective by thinking like a B2C marketer: sharpening your focus and creating a reader-centric newsletter. Comments

B2B Email Trends to Watch in 2012

Nov 30, 2011 - Your goal for 2012 should be to develop a comprehensive triggered email program that gets more email in front of engaged subscribers. Comments

Reflecting on the Future for B2B Email

Nov 16, 2011 - Following many years of little change to the B2B marketer's approach to email marketing, 2011 proved to be the year of email marketing maturity. Comments

'Graymail': How It Will Affect Your Email Program

Nov 2, 2011 - If you don't send engaging content, graymail filtering could mean death to email response as you know it. Comments

Retargeting: The Potential and Pitfalls for Lead-Nurture Programs

Oct 5, 2011 - If you're looking for an effective tactic to mature your email lead-nurture program, display retargeting can be the channel for you. Comments

Are You Habit-Forming?

Sep 21, 2011 - Five tactics to create a habit-forming newsletter. Comments

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