5 Tactics to Ignite Your Email List Growth

5 Tactics to Ignite Your Email List Growth

11y Mike Hotz

5 Tactics to Ignite Your Email List Growth

Identify where you acquire your most valuable, most engaged opt-ins, and brainstorm how you can get more of them. Read More...

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Maximize Your Call-to-Action for Optimal Email Performance

Maximize Your Call-to-Action for Optimal Email Performance

11y Mike Hotz

Maximize Your Call-to-Action for Optimal Email Per...

If your email campaigns underperform consistently, perhaps you aren't giving your subscribers a good reason to engage with your message that would lea...

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Time to Add Passbook to Your Email Program

Time to Add Passbook to Your Email Program

11y Mike Hotz

Time to Add Passbook to Your Email Program

As Passbook use grows, it could become a great way for email marketers to engage their customers in other digital channels. Read More...

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More Tactics to Grow Your B2B Email List

More Tactics to Grow Your B2B Email List

11y Mike Hotz

More Tactics to Grow Your B2B Email List

Three steps to building your email lists without jeopardizing your list quality or sender reputation. Read More...

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How to Win the Relevance Game

How to Win the Relevance Game

11y Mike Hotz

How to Win the Relevance Game

Stay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies. Read More...

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Mobile Email Marketing Essentials for 2013

Mobile Email Marketing Essentials for 2013

11y Mike Hotz

Mobile Email Marketing Essentials for 2013

Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continu...

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Email Marketing Trends to Watch in 2013

Email Marketing Trends to Watch in 2013

11y Mike Hotz

Email Marketing Trends to Watch in 2013

Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves. Read...

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2012 Has Foretold a Lot About Email, but There's More to Come

2012 Has Foretold a Lot About Email, but There's More to Come

11y Mike Hotz

2012 Has Foretold a Lot About Email, but There's M...

A look back at the past year's email scene and what the implications will be for your email program next year. Read More...

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Innovation Is Great, but Remember the Basics

Innovation Is Great, but Remember the Basics

12y Mike Hotz

Innovation Is Great, but Remember the Basics

Four different types of list segmentation that can help you boost your revenue per email. Read More...

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Need More Engagement? Try a Game

Need More Engagement? Try a Game

12y Mike Hotz

Need More Engagement? Try a Game

Use gamification to create more interactive and entertaining emails that include fun challenges and contests with clear rewards and incentives. Read M...

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Every Email Version Is Your 'Mobile Version'

Every Email Version Is Your 'Mobile Version'

12y Mike Hotz

Every Email Version Is Your 'Mobile Version'

If you ensure a good experience across devices, you can bank on a continuing increase in opens, clicks, and conversions. Read More...

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Are You Harnessing the Power of the Email Channel?

Are You Harnessing the Power of the Email Channel?

12y Mike Hotz

Are You Harnessing the Power of the Email Channel?

Developing highly engaged email subscribers is a strategic process that emphasizes content quality over quantity. Read More...

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Leverage Social Behavior in Your B2B Email Campaigns

Leverage Social Behavior in Your B2B Email Campaigns

12y Mike Hotz

Leverage Social Behavior in Your B2B Email Campaig...

Companies need to focus on growing engagement with their fan base, not just collecting more fans. Read More...

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How Editorial Content Can Jump-Start Your Email Marketing

How Editorial Content Can Jump-Start Your Email Marketing

12y Mike Hotz

How Editorial Content Can Jump-Start Your Email Ma...

Three ways to think like a magazine editor. Read More...

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Is Pinterest Right for Your B2B?

Is Pinterest Right for Your B2B?

12y Mike Hotz

Is Pinterest Right for Your B2B?

Pinterest is driving more referrals than Google+, LinkedIn, and YouTube combined thanks to its extensive, active, and fast-growing user base. Read Mor...

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6 Steps to Effective Email Testing

6 Steps to Effective Email Testing

12y Mike Hotz

6 Steps to Effective Email Testing

Establishing a test regimen is the key to unlocking higher open, click, and conversion rates. Read More...

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Grow Your B2B Email List Effectively - Revisited

Grow Your B2B Email List Effectively - Revisited

12y Mike Hotz

Grow Your B2B Email List Effectively - Revisited

Generating high-quality leads must be at the core of any good B2B email marketing strategy. Read More...

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How to Measure Your Email Channel's Value

How to Measure Your Email Channel's Value

12y Mike Hotz

How to Measure Your Email Channel's Value

Developing a method to measure success is the key to demonstrating the true value email has in your organization. Read More...

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6 Tactics to Create More 'Must-Read' B2B Newsletters

6 Tactics to Create More 'Must-Read' B2B Newsletters

12y Mike Hotz

6 Tactics to Create More 'Must-Read' B2B Newslette...

Make your newsletter more effective by thinking like a B2C marketer: sharpening your focus and creating a reader-centric newsletter. Read More...

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B2B Email Trends to Watch in 2012

B2B Email Trends to Watch in 2012

12y Mike Hotz

B2B Email Trends to Watch in 2012

Your goal for 2012 should be to develop a comprehensive triggered email program that gets more email in front of engaged subscribers. Read More...

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Reflecting on the Future for B2B Email

Reflecting on the Future for B2B Email

12y Mike Hotz

Reflecting on the Future for B2B Email

Following many years of little change to the B2B marketer's approach to email marketing, 2011 proved to be the year of email marketing maturity. Read ...

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'Graymail': How It Will Affect Your Email Program

'Graymail': How It Will Affect Your Email Program

12y Mike Hotz

'Graymail': How It Will Affect Your Email Program

If you don't send engaging content, graymail filtering could mean death to email response as you know it. Read More...

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Retargeting: The Potential and Pitfalls for Lead-Nurture Programs

Retargeting: The Potential and Pitfalls for Lead-Nurture Programs

13y Mike Hotz

Retargeting: The Potential and Pitfalls for Lead-N...

If you're looking for an effective tactic to mature your email lead-nurture program, display retargeting can be the channel for you. Read More...

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Are You Habit-Forming?

Are You Habit-Forming?

13y Mike Hotz

Are You Habit-Forming?

Five tactics to create a habit-forming newsletter. Read More

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Do You Know Why You Are Sending That Marketing Email?

Do You Know Why You Are Sending That Marketing Email?

13y Mike Hotz

Do You Know Why You Are Sending That Marketing Ema...

Conveying your email purpose and assessing your success. Read More...

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Using Cadence to Build B2B Email Engagement

Using Cadence to Build B2B Email Engagement

13y Mike Hotz

Using Cadence to Build B2B Email Engagement

Rephrase the question "How often should we send?" to "When should we send the information our subscribers really want to read?" Read More...

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3 B2C Marketing Tactics to Improve Your B2B Newsletter

3 B2C Marketing Tactics to Improve Your B2B Newsletter

13y Mike Hotz

3 B2C Marketing Tactics to Improve Your B2B Newsle...

How to create newsletters your readers will be more likely to read, retain, and value. Read More...

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