Noran El-Shinnawy

Noran El-Shinnawy

Digital Marketing Expert

Named one of the top 20 most influential PPC experts by PPC Hero, Noran is a digital marketing consultant, columnist, speaker, and instructor. She is a board member of the local Los Angeles chapter of SEMPO, as well as an Associate Instructor of the Master Certification in Conversion Optimization Course at Market Motive.

She specializes in analyzing the PPC customer journey, creating buyer momentum, and optimizing their experience from click to conversion. Her passion for understanding today's customer is a key driver to her analysis of industry trends and keeping up with the latest in PPC, voice of customer, analytics, and conversion optimization.

In addition to writing for publications such as SES Magazine and ClickZ, Noran is also a frequent speaker at the SES conferences, the Internet Marketing Conference, and the Online Marketing Summit.

When Noran is not online, she is either traveling or diving with sharks in the Red Sea.

RECENT ARTICLES BY NORAN EL-SHINNAWY

4stages

21 Email Metrics You Should Start Measuring Today!

Aug 16, 2013 - Setting up a framework for measurement will allow you to have a holistic view of the performance of your campaign while remaining focused on your objectives... Comments

(Some) Social Media Metrics - What to Measure and Why

Mar 4, 2011 - Instead of letting yourself get buried under heaps of data, follow these few meaningful metrics to monitor and measure. Comments

5 Lessons You Haven't Learned From Search Engines

Jul 26, 2010 - If you're like most sites, you're failing significantly at meeting your visitor's expectations from search engines. Here are five ways to rectify that... Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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