Noran El-Shinnawy

Internet Marketing Manager

Acquisio

Articles

Noran is an Internet Marketing Manager at Acquisio and an Associate Instructor of the Master Certification Conversion Optimization course at MarketMotive. She specializes in analyzing the PPC customer journey, creating buyer momentum and optimizing their experience from click to conversion. Her passion for understanding today's customer is a key driver to her analysis of industry trends and keeping up with the latest in PPC, voice of customer, analytics, and conversion optimization.

Noran blogs about PPC and conversion for the Acquisio blog and other industry publications such as Visibilty Magazine, SES Magazine, and ClickZ. She is also a frequent speaker at the Search Engine Strategies conferences, the Internet Marketing Conference, and the Online Marketing Summit.

When Noran is not online, she is either traveling, or diving with sharks in the Red Sea. You can follow her on Twitter @noranshinnawy.

RECENT ARTICLES BY NORAN EL-SHINNAWY

(Some) Social Media Metrics - What to Measure and Why

Instead of letting yourself get buried under heaps of data, follow these few meaningful metrics to monitor and measure. March 4, 2011

5 Lessons You Haven't Learned From Search Engines

If you're like most sites, you're failing significantly at meeting your visitor's expectations from search engines. Here are five ways to rectify that... July 26, 2010