Motoko Hunt

Motoko Hunt

Founder

AJPR

Since Motoko established AJPR in 1998, she has been providing the online marketing services targeting Japan and Asia to companies from around the world, helping them to enter the regional market using the Internet. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world's popular multi-national brands' search marketing campaigns.

A number of her articles have been published on industry websites and printed media including Multilingual Computing and International Journal of Localization. She also writes about the Japanese online market on her blog and Multilingual-Search.com. She's a frequent speaker at search marketing conferences globally, and gives seminars and trainings about search marketing targeting Japan and Asia.

Prior to entering the online marketing industry in the mid 90's, she worked as a senior marketing manager at a traditional marketing and trading firm, marketing U.S. products to Japanese government and heavy industries.

She believes in giving back to the community and volunteers her time for industry organizations. She served as a member of Board of Directors of SEMPO (Search Engine Marketing Professional Organization), and is a Chairman of SEMPO Asia-Pacific Committee. In March 2009, she received the first SEMPO President Award for her support and dedication to the search industry and SEMPO organization.

RECENT ARTICLES BY MOTOKO HUNT

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Targeted International Content Marketing Key to Reaching Local Audiences

Oct 28, 2014 - For effective international content marketing, understanding local interests and audiences is key. Comments

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Finding Your SEO Cheerleaders

Sep 2, 2014 - Maximizing the benefits of search engine optimization begins when integrating it across departments. Comments

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Be a Smart Client, and Make Your PPC Agency Work Harder

Jul 8, 2014 - Don't just sit idly by while your PPC agency works. Here are five things you should ask your agency about your PPC campaigns. Comments

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Bad Reputation by Association – Hidden Dangers for International Search Marketers

May 20, 2014 - Although many business owners diligently follow common international expansion best practices, they need to make sure they do their homework in order... Comments

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International SEO Tips – What Are the Game Changing Factors?

Mar 18, 2014 - It's time to refresh the key action items or best practices for International search engine optimization. Comments

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3 Things to Ask Yourself Before You Look for a New Agency

Jan 23, 2014 - The huge task of selecting a new agency starts with a detailed examination of your environment and unique needs. Comments

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Search Engine Marketing vs. Social Media - All I Want is Everything, So Should You

Nov 10, 2013 - Can social media replace search? Consider these 6 steps to deploy and manage your search and social projects. Comments

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Don't Believe a Word - Debunking the Lies That SEO Agencies Tell

Sep 3, 2013 - Three must-avoid traps to search marketing hell and tips on how to protect from such scams. Comments

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Action! Not Words - SEO Is What You Do With the Content

Jul 4, 2013 - Owned media, content, and inbound marketing. Are these "new" concepts taking over what we commonly know as SEO? Comments

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Improving Your Digital First Impression

May 9, 2013 - You have a variety of ways to improve your first impression for your business in the search and social environment. Comments

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How to Manage Multiple Digital Agencies

Mar 18, 2013 - Projects become very efficient when a client has a good control of the project. Here are five tips to get started. Comments

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Guide to Effective Content Strategy

Jan 23, 2013 - Keywords themselves won't bring the conversions, the content will. Here's how. Comments

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Is It a Fine Idea or a Brilliant Mistake? Don't Be the Next Cultural Blunder

Nov 26, 2012 - As the holiday shopping season unfolds, let's take a look at some mistakes big brands have made recently. And how we can learn from them. Comments

5 Steps to Shift from Silo to Integrated Search Marketing

Sep 11, 2012 - Consider these ways to a more integrated approach to search that would minimize missed opportunities and redundant effort. Comments

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Is Facebook Really Winning in Japan?

Jul 16, 2012 - Facebook and Twitter are eroding the dominance of local social networks Mixi, Mobage, and Gree in Japan. Comments

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5 Things Asian Companies Should Do When Targeting the U.S. Market

May 14, 2012 - These tips will show you how to successfully launch your site in the American market. Comments

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Putting the Efficiency Into Your Success Metrics

Mar 21, 2012 - One of the traps when focusing too much only on high converting keywords is that you may not realize where you are potentially wasting money on clicks... Comments

How to Get More Value From Your On-Site Search Data

Feb 8, 2012 - Plus, tips to enhance on-site search experiences for visitors. Comments

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A Letter to Digital Marketers in Asia in 2012

Dec 13, 2011 - Despite its size and rapid growth, Asia is still considered a second tier market. Consider these suggestions to get support from your headquarters in... Comments

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5 Tips to Using Analytics Tools for Offline Measurement

Oct 13, 2011 - Here's how you can use the same analytics tools for measuring web performance to measure social, print, and email. Comments

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Japanese Audiences Are Moving to Smartphones and Facebook

Aug 15, 2011 - Report findings: Consider these three takeaways that are impacting search and Internet culture on Internet user behaviour in Japan. Comments

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