Motoko Hunt

Motoko Hunt

Founder

AJPR

Since Motoko established AJPR in 1998, she has been providing the online marketing services targeting Japan and Asia to companies from around the world, helping them to enter the regional market using the Internet. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world's popular multi-national brands' search marketing campaigns.

A number of her articles have been published on industry websites and printed media including Multilingual Computing and International Journal of Localization. She also writes about the Japanese online market on her blog and Multilingual-Search.com. She's a frequent speaker at search marketing conferences globally, and gives seminars and trainings about search marketing targeting Japan and Asia.

Prior to entering the online marketing industry in the mid 90's, she worked as a senior marketing manager at a traditional marketing and trading firm, marketing U.S. products to Japanese government and heavy industries.

She believes in giving back to the community and volunteers her time for industry organizations. She served as a member of Board of Directors of SEMPO (Search Engine Marketing Professional Organization), and is a Chairman of SEMPO Asia-Pacific Committee. In March 2009, she received the first SEMPO President Award for her support and dedication to the search industry and SEMPO organization.

RECENT ARTICLES BY MOTOKO HUNT

seo-analytics

International SEO Tips – What Are the Game Changing Factors?

Mar 18, 2014 - It's time to refresh the key action items or best practices for International search engine optimization. Comments

development

3 Things to Ask Yourself Before You Look for a New Agency

Jan 23, 2014 - The huge task of selecting a new agency starts with a detailed examination of your environment and unique needs. Comments

6steps

Search Engine Marketing vs. Social Media - All I Want is Everything, So Should You

Nov 10, 2013 - Can social media replace search? Consider these 6 steps to deploy and manage your search and social projects. Comments

scamalert

Don't Believe a Word - Debunking the Lies That SEO Agencies Tell

Sep 3, 2013 - Three must-avoid traps to search marketing hell and tips on how to protect from such scams. Comments

seo-analytics

Action! Not Words - SEO Is What You Do With the Content

Jul 4, 2013 - Owned media, content, and inbound marketing. Are these "new" concepts taking over what we commonly know as SEO? Comments

impression-300x225

Improving Your Digital First Impression

May 9, 2013 - You have a variety of ways to improve your first impression for your business in the search and social environment. Comments

managefeatured

How to Manage Multiple Digital Agencies

Mar 18, 2013 - Projects become very efficient when a client has a good control of the project. Here are five tips to get started. Comments

contentstrategyfeatured

Guide to Effective Content Strategy

Jan 23, 2013 - Keywords themselves won't bring the conversions, the content will. Here's how. Comments

jcrewfeatured

Is It a Fine Idea or a Brilliant Mistake? Don't Be the Next Cultural Blunder

Nov 26, 2012 - As the holiday shopping season unfolds, let's take a look at some mistakes big brands have made recently. And how we can learn from them. Comments

5 Steps to Shift from Silo to Integrated Search Marketing

Sep 11, 2012 - Consider these ways to a more integrated approach to search that would minimize missed opportunities and redundant effort. Comments

facebookjapan

Is Facebook Really Winning in Japan?

Jul 16, 2012 - Facebook and Twitter are eroding the dominance of local social networks Mixi, Mobage, and Gree in Japan. Comments

rakutenus

5 Things Asian Companies Should Do When Targeting the U.S. Market

May 14, 2012 - These tips will show you how to successfully launch your site in the American market. Comments

keywords

Putting the Efficiency Into Your Success Metrics

Mar 21, 2012 - One of the traps when focusing too much only on high converting keywords is that you may not realize where you are potentially wasting money on clicks... Comments

How to Get More Value From Your On-Site Search Data

Feb 8, 2012 - Plus, tips to enhance on-site search experiences for visitors. Comments

databasefeatured

A Letter to Digital Marketers in Asia in 2012

Dec 13, 2011 - Despite its size and rapid growth, Asia is still considered a second tier market. Consider these suggestions to get support from your headquarters in... Comments

opi-featured

5 Tips to Using Analytics Tools for Offline Measurement

Oct 13, 2011 - Here's how you can use the same analytics tools for measuring web performance to measure social, print, and email. Comments

checkins

Japanese Audiences Are Moving to Smartphones and Facebook

Aug 15, 2011 - Report findings: Consider these three takeaways that are impacting search and Internet culture on Internet user behaviour in Japan. Comments

linkbuilding

3 Winning Quality Link Building Strategies That Cost You Nothing

Jun 28, 2011 - Take control of your SEO and review your linking strategies by following these tips. Comments

websitetrafficasia1

Organic Search Traffic Data: Are You Looking at the Right Numbers?

Apr 18, 2011 - Consider these five key points to understand and optimise your search data. Comments

japanesenewyear

SEO for Reputation Management – Because Everyone Likes to Gossip

Feb 14, 2011 - How Groupon Japan's sales dipped since the Osechi incident and what it could have done to manage its search results. Comments

googleyahoo1

Are You Ready for the Yahoo-Google Partnership in Japan?

Jan 4, 2011 - Yahoo Japan and Google Japan are moving ahead with their search partnership. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...