Motoko Hunt

Motoko Hunt

Founder

AJPR

Since Motoko established AJPR in 1998, she has been providing the online marketing services targeting Japan and Asia to companies from around the world, helping them to enter the regional market using the Internet. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world's popular multi-national brands' search marketing campaigns.

A number of her articles have been published on industry websites and printed media including Multilingual Computing and International Journal of Localization. She also writes about the Japanese online market on her blog and Multilingual-Search.com. She's a frequent speaker at search marketing conferences globally, and gives seminars and trainings about search marketing targeting Japan and Asia.

Prior to entering the online marketing industry in the mid 90's, she worked as a senior marketing manager at a traditional marketing and trading firm, marketing U.S. products to Japanese government and heavy industries.

She believes in giving back to the community and volunteers her time for industry organizations. She served as a member of Board of Directors of SEMPO (Search Engine Marketing Professional Organization), and is a Chairman of SEMPO Asia-Pacific Committee. In March 2009, she received the first SEMPO President Award for her support and dedication to the search industry and SEMPO organization.

RECENT ARTICLES BY MOTOKO HUNT

scales-compare

Who Does It Better: Yahoo Japan or Google Japan?

Apr 15, 2015 - A comparison between the search results for Yahoo Japan and Google Japan reinforces the keyword targeting opportunities for SEO. Comments

valentine-s-day-asia

Global Calendar a Must-Have Tool for International Search Marketing

Feb 4, 2015 - A global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets. Comments

connectivity-global-network

The Dynamic Detection and Redirection Impact on Global SEO

Jan 1, 2015 - The systems many international websites use to redirect their users can have a huge impact on global SEO. But does anyone wonder what that might be... Comments

shutterstock-216001018-mount-fuji-jpg

Targeted International Content Marketing Key to Reaching Local Audiences

Oct 28, 2014 - For effective international content marketing, understanding local interests and audiences is key. Comments

seo-cheerleaders

Finding Your SEO Cheerleaders

Sep 2, 2014 - Maximizing the benefits of search engine optimization begins when integrating it across departments. Comments

ppc-icon

Be a Smart Client, and Make Your PPC Agency Work Harder

Jul 8, 2014 - Don't just sit idly by while your PPC agency works. Here are five things you should ask your agency about your PPC campaigns. Comments

bad-reputation

Bad Reputation by Association – Hidden Dangers for International Search Marketers

May 20, 2014 - Although many business owners diligently follow common international expansion best practices, they need to make sure they do their homework in order... Comments

seo-analytics

International SEO Tips – What Are the Game Changing Factors?

Mar 18, 2014 - It's time to refresh the key action items or best practices for International search engine optimization. Comments

development

3 Things to Ask Yourself Before You Look for a New Agency

Jan 23, 2014 - The huge task of selecting a new agency starts with a detailed examination of your environment and unique needs. Comments

6steps

Search Engine Marketing vs. Social Media - All I Want is Everything, So Should You

Nov 10, 2013 - Can social media replace search? Consider these 6 steps to deploy and manage your search and social projects. Comments

scamalert

Don't Believe a Word - Debunking the Lies That SEO Agencies Tell

Sep 3, 2013 - Three must-avoid traps to search marketing hell and tips on how to protect from such scams. Comments

seo-analytics

Action! Not Words - SEO Is What You Do With the Content

Jul 4, 2013 - Owned media, content, and inbound marketing. Are these "new" concepts taking over what we commonly know as SEO? Comments

impression-300x225

Improving Your Digital First Impression

May 9, 2013 - You have a variety of ways to improve your first impression for your business in the search and social environment. Comments

managefeatured

How to Manage Multiple Digital Agencies

Mar 18, 2013 - Projects become very efficient when a client has a good control of the project. Here are five tips to get started. Comments

contentstrategyfeatured

Guide to Effective Content Strategy

Jan 23, 2013 - Keywords themselves won't bring the conversions, the content will. Here's how. Comments

jcrewfeatured

Is It a Fine Idea or a Brilliant Mistake? Don't Be the Next Cultural Blunder

Nov 26, 2012 - As the holiday shopping season unfolds, let's take a look at some mistakes big brands have made recently. And how we can learn from them. Comments

5 Steps to Shift from Silo to Integrated Search Marketing

Sep 11, 2012 - Consider these ways to a more integrated approach to search that would minimize missed opportunities and redundant effort. Comments

facebookjapan

Is Facebook Really Winning in Japan?

Jul 16, 2012 - Facebook and Twitter are eroding the dominance of local social networks Mixi, Mobage, and Gree in Japan. Comments

rakutenus

5 Things Asian Companies Should Do When Targeting the U.S. Market

May 14, 2012 - These tips will show you how to successfully launch your site in the American market. Comments

keywords

Putting the Efficiency Into Your Success Metrics

Mar 21, 2012 - One of the traps when focusing too much only on high converting keywords is that you may not realize where you are potentially wasting money on clicks... Comments

How to Get More Value From Your On-Site Search Data

Feb 8, 2012 - Plus, tips to enhance on-site search experiences for visitors. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...