Senior Vice President, Publisher Services
As senior vice president of publisher services, Dave Jacobs oversees the continued growth of third-party publisher partnerships with AOL Advertising's industry-leading network, Advertising.com. Dave has held a number of different teams since joining Advertising.com in 2000. While heading up strategy and business development, he led AOL's acquisition of Lightningcast; he also played a key role in the creation of Advertising.com Japan, a joint venture with the Japanese firm Mitsui, in December 2006.
Prior to joining Advertising.com, Dave spent eight years at Arthur Andersen, most recently as senior consulting manager, spearheading a variety of national strategy and operational consulting engagements.
Dave holds a BS in business administration from Penn State University. When he is not cheering on Penn State football, Dave enjoys spending time outdoors with his family.
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Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
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