Dave Jacobs

Dave Jacobs

Senior Vice President, Publisher Services

AOL's Advertising.com

As senior vice president of publisher services, Dave Jacobs oversees the continued growth of third-party publisher partnerships with AOL Advertising's industry-leading network, Advertising.com. Dave has held a number of different teams since joining Advertising.com in 2000. While heading up strategy and business development, he led AOL's acquisition of Lightningcast; he also played a key role in the creation of Advertising.com Japan, a joint venture with the Japanese firm Mitsui, in December 2006.

Prior to joining Advertising.com, Dave spent eight years at Arthur Andersen, most recently as senior consulting manager, spearheading a variety of national strategy and operational consulting engagements.

Dave holds a BS in business administration from Penn State University. When he is not cheering on Penn State football, Dave enjoys spending time outdoors with his family.

RECENT ARTICLES BY DAVE JACOBS

In a Time of Automated Platforms, Providing Differentiated Value

Feb 22, 2011 - The key element that's missing from automated platforms may simply be the human element. Comments

IAB Ad Network Guidelines: Providing Greater Brand Safety

Aug 9, 2010 - Advertisers seek more control with ad exchanges and networks. And the IAB Networks & Exchanges Quality Assurance Guidelines aim to do that and more. Comments

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