Dave Jacobs

Dave Jacobs

Senior Vice President, Publisher Services

AOL's Advertising.com

As senior vice president of publisher services, Dave Jacobs oversees the continued growth of third-party publisher partnerships with AOL Advertising's industry-leading network, Advertising.com. Dave has held a number of different teams since joining Advertising.com in 2000. While heading up strategy and business development, he led AOL's acquisition of Lightningcast; he also played a key role in the creation of Advertising.com Japan, a joint venture with the Japanese firm Mitsui, in December 2006.

Prior to joining Advertising.com, Dave spent eight years at Arthur Andersen, most recently as senior consulting manager, spearheading a variety of national strategy and operational consulting engagements.

Dave holds a BS in business administration from Penn State University. When he is not cheering on Penn State football, Dave enjoys spending time outdoors with his family.

RECENT ARTICLES BY DAVE JACOBS

In a Time of Automated Platforms, Providing Differentiated Value

Feb 22, 2011 - The key element that's missing from automated platforms may simply be the human element. Comments

IAB Ad Network Guidelines: Providing Greater Brand Safety

Aug 9, 2010 - Advertisers seek more control with ad exchanges and networks. And the IAB Networks & Exchanges Quality Assurance Guidelines aim to do that and more. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • SEO Specialist
      SEO Specialist (Bankrate.com) - New YorkBankrate, Inc. operates a network of personal finance related web sites for consumers.  Our sites provide...
    • Search Manager
      Search Manager (LOYAL3) - San FranciscoThe Role: We are looking for a bright, driven and personable performance-based marketer to join LOYAL3’...
    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...