Senior Vice President, Publisher Services
As senior vice president of publisher services, Dave Jacobs oversees the continued growth of third-party publisher partnerships with AOL Advertising's industry-leading network, Advertising.com. Dave has held a number of different teams since joining Advertising.com in 2000. While heading up strategy and business development, he led AOL's acquisition of Lightningcast; he also played a key role in the creation of Advertising.com Japan, a joint venture with the Japanese firm Mitsui, in December 2006.
Prior to joining Advertising.com, Dave spent eight years at Arthur Andersen, most recently as senior consulting manager, spearheading a variety of national strategy and operational consulting engagements.
Dave holds a BS in business administration from Penn State University. When he is not cheering on Penn State football, Dave enjoys spending time outdoors with his family.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
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