Chief Exectuive Officer
As chief executive officer, Alex Yoder is responsible for worldwide operations and the overall strategic vision of Webtrends.
Prior to his appointment as CEO, Yoder spent the past seven years serving in key management positions at Webtrends, with his last role being vice president of sales, North America. During his tenure at Webtrends, he has successfully worked to expand the brand and deliver business value to global enterprises.
His time at Webtrends tops off more than 20 years of global business experience spanning leadership roles across sales, marketing, and operations. Yoder has also served as vice president of sales for Touch Clarity, a behavioral targeting company.
Yoder holds a Bachelor of Arts in English literature from Whitman College.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014