Alyse Speyer

Alyse Speyer

Online Marketing Connect

Alyse Speyer has been a leader in content strategy and social media for the past four years. She has a wealth of experience in content creation and management, social media marketing and strategy, brand positioning, SEO, SEM, e-mail marketing, and Web strategy. Alyse currently works for Online Marketing Connect, an organization dedicated to providing quality educational content to online marketers worldwide. Connect with Alyse via Facebook and LinkedIn.

RECENT ARTICLES BY ALYSE SPEYER

How to Capitalize on the Business Opportunity of Social Media

Aug 17, 2010 - Analyze business opportunity, engage customers, and organize social calendars to get the true value out of social media. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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