SES Chicago 2009

RECENT ARTICLES BY SES CHICAGO 2009

Search Becomes the Display OS [Podcast]

Dec 9, 2009 - With the continued decline in Display performance, some believe that the only way to save Display advertising will be to make it more like Search. Comments

Successful Information Architecture for SEO

Dec 8, 2009 - Understand how your site's information architecture can affect visibility in search results. (Podcast) Comments

Peter Morville on Findability [Video]

Dec 8, 2009 - The president of Semantic Studios speaks about the idea of findability and the importance of a navigatable and friendly user interface during the 2009... Comments

Jeff Jarvis: 'What Would Google Do?' [Video]

Dec 7, 2009 - Author Jeff Jarvis weighs in on the future of media, technology, and business today. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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