SES San Jose 2009

RECENT ARTICLES BY SES SAN JOSE 2009

News Search SEO in 2009 [Podcast]

Aug 13, 2009 - How to use press releases and news content to utilize the power of news search. Comments

Search Advertising 101 in 2009 [Podcast]

Aug 12, 2009 - Learn about programs from major providers. Comments

Social Media: Managing Conversations and Reputations When the User Is in Control [Podcast]

Aug 12, 2009 - What your customers say about you online - both on your site and elsewhere - has an impact on your marketing efforts. Comments

Best Practices for Integrating Search in Social Media, Email, Analytics, and Website Usability

Aug 12, 2009 - Brush up on the fundamentals of your online marketing strategy. (Podcast) Comments

SEM: The View From the CMO's Office [Podcast]

Aug 12, 2009 - Consider the challenges of the CMO from two viewpoints: the traditional CMO and the CMO who has made the move to digital. Comments

How to Optimize for Search and Engage the Community [Podcast]

Aug 12, 2009 - Why should search marketers, YouTube directors, and entrepreneurs create unique, relevant content that can quickly gain popularity in the Internet community... Comments

Search and Social Media Tactics and Case Studies [Podcast]

Aug 10, 2009 - How to pull your online efforts together to execute at the highest level. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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