Michael Bonfils is the international managing director of SEM International, specializing in providing international-multilingual search engine marketing management services for global advertising agencies, search engine marketing, and Fortune 1000 firms. Michael is a contributor to national publications and events such as Search Engine Watch, Witi, and Webmasterworld's Pubcon. Previously, he founded a contextual/behavioral advertising agency, which he sold in 2004. He sits on the board of directors for many organizations, including the TechBiz Connection.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014