Michael Bonfils

Michael Bonfils

SEM International

Michael Bonfils is the international managing director of SEM International, specializing in providing international-multilingual search engine marketing management services for global advertising agencies, search engine marketing, and Fortune 1000 firms. Michael is a contributor to national publications and events such as Search Engine Watch, Witi, and Webmasterworld's Pubcon. Previously, he founded a contextual/behavioral advertising agency, which he sold in 2004. He sits on the board of directors for many organizations, including the TechBiz Connection.


Making Sense of Global Search: Target via Country, Not Language

Sep 20, 2010 - Benefits and drawbacks of targeting by language vs. targeting by country. Comments

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