Ben Finklea

Ben Finklea

Ben entered the world of online marketing in 1995 when he founded a Web design company from his dorm room at Texas A&M University. Since then, he has worked in various capacities in sales and marketing, from tiny start-ups to Apple Computer. He founded Sprysoft in 2001 SpryDev Online Marketing in 2005 to help other businesses sell online. SpryDev grew quickly and changed names to Volacci in 2008. Ben's book, Drupal 6 Search Engine Optimization, was released in September 2009 and is available on Amazon.com.

RECENT ARTICLES BY BEN FINKLEA

10 Reasons Why Drupal Is the Best CMS for SEO

Sep 20, 2010 - Looking pretty will not get you to the top of the search engine results page. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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