Chris Boggs serves as president of SEMPO Inc, a search marketing association. He is also the director of SEO for Rosetta, a privately held interactive agency. Chris has been working in interactive marketing since 2000, mostly with paid and organic search marketing. He is a regular speaker at SES and a writer for a number of online and offline publications. Follow him on Twitter at @boggles.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014