Chris Boggs serves as president of SEMPO Inc, a search marketing association. He is also the director of SEO for Rosetta, a privately held interactive agency. Chris has been working in interactive marketing since 2000, mostly with paid and organic search marketing. He is a regular speaker at SES and a writer for a number of online and offline publications. Follow him on Twitter at @boggles.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT