Kathleen Fealy is president of New York-based KF Multimedia & Web, Inc., which provides website strategy, SEO, and usability consulting and training. She is a certified usability analyst and has specialized in organic search engine optimization since 2001. She is a speaker at Search Engine Strategies conferences and regional events on the topics of organic search and usability. Kathleen is education committee co-chair for SEMPO.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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