Kathleen Fealy is president of New York-based KF Multimedia & Web, Inc., which provides website strategy, SEO, and usability consulting and training. She is a certified usability analyst and has specialized in organic search engine optimization since 2001. She is a speaker at Search Engine Strategies conferences and regional events on the topics of organic search and usability. Kathleen is education committee co-chair for SEMPO.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
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