David Rodnitzky is founder and CEO of PPC Associates, a leading SEM agency based in San Mateo, Calif. He is a frequent contributor to Search Marketing Standard, publishes an SEM blog at www.blogation.net, and has spoken at major Internet conferences, including ad:tech, SES, SMX, PubCon, Conversion Conference, and TiE. He is also the founder of the Online Lead Generation group, with more than 17,000 members. David has a B.A. from the University of Chicago and a J.D. from the University of Iowa.
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A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
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