David Rodnitzky is founder and CEO of PPC Associates, a leading SEM agency based in San Mateo, Calif. He is a frequent contributor to Search Marketing Standard, publishes an SEM blog at www.blogation.net, and has spoken at major Internet conferences, including ad:tech, SES, SMX, PubCon, Conversion Conference, and TiE. He is also the founder of the Online Lead Generation group, with more than 17,000 members. David has a B.A. from the University of Chicago and a J.D. from the University of Iowa.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014