Larry Kim is the founder and VP of product development of WordStream Inc., a Boston-based provider of next-generation keyword management solutions for pay-per-click (PPC) marketing and search engine optimization (SEO). He has almost a decade of experience managing search marketing campaigns both in-house and through his own agency. Larry is also an engineer with experience in software development and product management. Follow Larry on Twitter at @larrykim.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
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