Larry Kim is the founder and VP of product development of WordStream Inc., a Boston-based provider of next-generation keyword management solutions for pay-per-click (PPC) marketing and search engine optimization (SEO). He has almost a decade of experience managing search marketing campaigns both in-house and through his own agency. Larry is also an engineer with experience in software development and product management. Follow Larry on Twitter at @larrykim.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014