Larry Kim

Larry Kim

Larry Kim is the founder and VP of product development of WordStream Inc., a Boston-based provider of next-generation keyword management solutions for pay-per-click (PPC) marketing and search engine optimization (SEO). He has almost a decade of experience managing search marketing campaigns both in-house and through his own agency. Larry is also an engineer with experience in software development and product management. Follow Larry on Twitter at @larrykim.

RECENT ARTICLES BY LARRY KIM

Microsoft

Is Microsoft Pulling the Plug on Advertising?

Nov 4, 2014 - Microsoft's recent layoffs have many questioning whether the tech giant is giving up on advertising entirely. Comments

Understanding Quality Score: Building a Strategy for Relevance

Sep 20, 2010 - Are your PPC costs too high? Are your competitors' ads ranking higher than yours? It's time to work on your quality score. Comments

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