Larry Kim is the founder and VP of product development of WordStream Inc., a Boston-based provider of next-generation keyword management solutions for pay-per-click (PPC) marketing and search engine optimization (SEO). He has almost a decade of experience managing search marketing campaigns both in-house and through his own agency. Larry is also an engineer with experience in software development and product management. Follow Larry on Twitter at @larrykim.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT