Jonathan Shapiro

Jonathan Shapiro

Jonathan was CEO at MediaWhiz until July 2011. He was responsible for guiding strategy and operational execution, including overseeing the integration of the company's suite of marketing services, leading the development of new and unique capabilities, and ensuring the organization delivered better results for its performance marketing clients.

Before joining MediaWhiz, Jonathan was president of Lillian Vernon Corp., where he was responsible for the management of the company and its subsidiaries. Lillian Vernon was sold to a group of investors in July 2006.

Previously, Jonathan was the chief strategy officer of DoubleClick, where he was in charge of setting strategy and overseeing M&A. He began his tenure at DoubleClick as vice president responsible for the company's Internet Advertising Network before being appointed senior vice president of the company's Abacus online division, where he created DoubleClick's data strategy and oversaw development of new online targeting products and services.

Additionally, Jonathan was the executive responsible for developing United Media's original Web businesses (The Dilbert Zone, Snoopy.com, and Comics.com), and was a senior consultant with McKinsey & Co.

RECENT ARTICLES BY JONATHAN SHAPIRO

Tap the Unique Abilities of Social and Mobile to Get Target Customers Talking

Jun 30, 2011 - Developing an organic, interested audience requires showcasing fundamental sources of value. Comments

3 Social Media Steps to Shared Share of Voice

Jun 2, 2011 - Measure share of voice? Here's how social media changes that metric. Comments

If It Makes You Happy…Go Digital!

May 5, 2011 - The digital deluge provides unprecedented dynamic, personalizable, trackable, and effective tools worthwhile for communication and advertising. Comments

Here Comes Search 3.0

Apr 7, 2011 - Five trends to consider to navigate the advancing search landscape. Comments

Online Marketing: The New Word of Mouth

Mar 10, 2011 - As Tax Day approaches, there are a number of tools service providers can deploy to be part of the conversation when the client is ready to buy. Comments

Managing 'Free' Web Traffic From Search Ain't Free, But It's Worth It

Feb 10, 2011 - Welcome to phase three of SEO marketing - the point where SEO efforts must justify their worth and compete for resources with other parts of a successful... Comments

There Is More to Performance Marketing Than Measuring Performance

Jan 13, 2011 - You can't just measure results; you have to actively improve them. Comments

You Say Social, I Say Tomato...But Let's Not Call the Whole Thing Off

Dec 16, 2010 - With integration being an important aspect of any profitable campaign, how do we concisely categorize social media, group buying, mobile, and local... Comments

Why Social Media Lets David Kick Goliath's Ads

Nov 18, 2010 - It is the quality of the content and interaction, not the quantity of big dollar ad placements that drives success. Comments

Facebook - The Google Killer

Oct 21, 2010 - Should the announcement of Microsoft and Facebook partnering to bring "Like" data and profile search to Bing worry Google? Comments

What Madison Avenue Can Learn From Wall Street

Sep 23, 2010 - The demand for increasing financial advertising accountability is forcing marketing departments to develop and learn new tricks of the trade. Comments

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