Pace Lattin

Pace Lattin

Executive Director

Executive Council of Performance Marketing

Pace Lattin has been working in interactive advertising since its inception. From being a co-owner of the company that sold advertising in ClickZ before the turn of the century to founding a major interactive advertising publication, he has been involved with all aspects of the interactive advertising industry. He is currently the executive director of the Executive Council of Performance Marketing, an industry organization that represents over 100 C-level executives. 

RECENT ARTICLES BY PACE LATTIN

Fraud Protection: A Must for Performance Marketing

May 22, 2012 - Companies that fail to protect against fraud can end up destroying business relationships. Comments

Smaller Audiences on Facebook Create More Buzz

Mar 19, 2012 - The best possible social media strategy if you want to target people is to start dividing your audience into more concise demographics. Comments

Report Proves Media Buyers Are Lazy

Jan 23, 2012 - Four things media buyers need to pay attention to in light of comScore's new report. Comments

Facebook's Performance Problem

Dec 22, 2011 - Three reasons why Facebook must pay attention to the performance marketing industry. Comments

Group-Buying Sites Will Fade Out

Nov 2, 2011 - Three reasons why group buying does not serve merchants, marketers, or consumers. Comments

How Groupon's Value Is Based On Performance Marketing

Oct 3, 2011 - CPA marketing to acquire more users in the international Internet marketplace can exponentially increase a business's worth. Comments

You Are Stupid if You Continue to Ignore Advertising Fraud

Aug 8, 2011 - Ad networks that lie about their reach and other deceptions could harm the interactive ad sector. Comments

Why Are Brand Media Buyers So Damn Lazy?

Jul 11, 2011 - Three major issues with media buyers. Comments

What Do All the Federal Enforcement Actions Against Marketers Mean?

Jun 13, 2011 - It's time to take more steps to not only prevent compliance and fraud issues, but to expose and remove those in the industry who are persistent offenders... Comments

Are Advertising Networks Supporting Piracy?

Apr 18, 2011 - Networks that allow advertising on "torrent" and "warez" sites facilitate intellectual piracy. Comments

Is Facebook Social Marketing Really That Important?

Mar 24, 2011 - Five reasons why you shouldn't be wasting all your resources marketing on Facebook. Comments

Interactive Advertising Makes the World Go 'Round

Jan 24, 2011 - Six pros and cons of interactive advertising and how it can affect the industry. Comments

5 Things That Media Buyers Need to Know About Video

Dec 29, 2010 - What you need to know about video fraud and how to spot signs of it. Comments

What Happened to Holidays in Interactive Advertising? Bah Humbug!

Dec 1, 2010 - Is the industry as a whole missing the immense potential of the holiday season? Comments

Four Things Brand Media Buyers Can Learn From Performance Marketers

Nov 3, 2010 - There is much being developed in the performance marketing industry that everyone needs to pay attention to. Start with these four tips. Comments

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