Pace Lattin

Executive Director

Executive Council of Performance Marketing

Pace Lattin has been working in interactive advertising since its inception. From being a co-owner of the company that sold advertising in ClickZ before the turn of the century to founding a major interactive advertising publication, he has been involved with all aspects of the interactive advertising industry. He is currently the executive director of the Executive Council of Performance Marketing, an industry organization that represents over 100 C-level executives.

RECENT ARTICLES BY PACE LATTIN

Smaller Audiences on Facebook Create More Buzz

The best possible social media strategy if you want to target people is to start dividing your audience into more concise demographics. March 19, 2012

Report Proves Media Buyers Are Lazy

Four things media buyers need to pay attention to in light of comScore's new report. January 23, 2012

Facebook's Performance Problem

Three reasons why Facebook must pay attention to the performance marketing industry. December 22, 2011

Group-Buying Sites Will Fade Out

Three reasons why group buying does not serve merchants, marketers, or consumers. November 2, 2011

How Groupon's Value Is Based On Performance Marketing

CPA marketing to acquire more users in the international Internet marketplace can exponentially increase a business's worth. October 3, 2011

You Are Stupid if You Continue to Ignore Advertising Fraud

Ad networks that lie about their reach and other deceptions could harm the interactive ad sector. August 8, 2011

Why Are Brand Media Buyers So Damn Lazy?

Three major issues with media buyers. July 11, 2011