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RECENT ARTICLES BY GUSTAVO RAZZETTI

vaticancity

Latino Marketing Lessons From the Pope

Mar 19, 2013 - When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction... Comments

bad-luck-facebook

The Future of Latinos and Social Media

Feb 26, 2013 - People don't engage with brands, people engage with a purpose. And the most successful case studies are precisely those that embrace this approach. Comments

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Why Latinos Are Leading Retail Trends

Jan 29, 2013 - Five ways to market to Latino social shoppers. Comments

clipboardsocialmediauseful

Social Media Is Becoming Useful, Finally

Dec 25, 2012 - A new tool is looking to change your social media experience by allowing you to pull and save parts of the web that you care about. Comments

dreaming

Permission to Dream: A Latino-Inclusive Marketing Approach

Dec 11, 2012 - Brands need to address (and show) the growing influence that Latinos and other emerging cultures are playing. Comments

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Latino: The New Language of Rolling Stone

Nov 13, 2012 - Brands that want to engage with Latinos need to create, not simply communicate and they need to embrace that culture and be part of it. Comments

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Limitless Mobile Latinos: A Segmentation Approach

Oct 30, 2012 - Marketers can't continue to approach the mobile Latino as a monolithic consumer anymore. Comments

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Aspiring Celebrities: Latino Bloggers and the Art of Storytelling

Oct 2, 2012 - At the end of the day, bloggers' stories impact consumers' lives. Comments

Latinosphere: Marketing With Latinos in the Age of Digital

Aug 14, 2012 - In today's world there is an ongoing dialogue online - we are marketing "with" people, not simply talking "to" consumers. Comments

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Will Latinos Keep the American Dream Alive?

Jul 31, 2012 - The increase of Latino youth is fueling America's economic growth. Comments

Between Social Bragging and Utility Lies Pinterest

Jul 17, 2012 - Six ways marketers can leverage the Latino opportunity on Pinterest. Comments

Latinosphere: A Young and Mobile Emerging Market

Jul 3, 2012 - If you want to win with the emerging Latinosphere market, your mobile experience should empower Latinos allowing them to take the lead rather than follow... Comments

Latino Chameleons: The Changing Colors of Social Media

Jun 19, 2012 - Brands and marketers need to understand the changing and adaptive behavior of Latinos, and need to follow the same flexible approach. Comments

The Cultural Chameleon: Latinas Living in America

Jun 5, 2012 - In order to play a more important role in society, Latinas are embracing an American lifestyle while also dealing with their Latino roots. Comments

Latinos Are Fighting for Content

May 22, 2012 - Univision, Telemundo, Estrella TV, and MundoFox develop new programming to win audiences and advertisers. Comments

Latino Media at War

May 21, 2012 - News from the upfront lines of the Latino digital battlefield. Comments

Latino Vote Could Use Some Marketing Help

May 8, 2012 - Three areas that need to be addressed to win the Latino vote during the 2012 presidential election. Comments

The Acceleration of Latinos

Apr 13, 2012 - "It's not about talking to a specific segment or using a specific language, it's about connecting to human values," infers PepsiCo's director of cultural... Comments

The Day Latinos Told the Truth

Apr 12, 2012 - Creatives gathered around an interesting topic: the challenge of selling breakthrough Latino creative. Comments

SXSW Meets Latino Marketing

Apr 11, 2012 - "Marketers need to learn to live in a world in beta," advises Disney's social media manager during Hispanicize 2012. Comments

Latinos and Marketing: The Power of Authenticity

Mar 27, 2012 - Don't underestimate the importance of ethnicity when targeting second-generation Latinos. Comments

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