Giovanni  Rodriguez

Giovanni Rodriguez

Co-Founder and CEO, SocialxDesign

Giovanni Rodriguez is an author, consultant, and public speaker on organizational leadership and digital/social communications. The views expressed in this blog are entirely his own.



What the Gentefication of American Cities Means for Latino Marketing

Aug 20, 2013 - When Latin Americans return to the old neighborhood, but are not always welcome. Comments


Can PETA Get Latinos to Stop Eating Meat?

Apr 30, 2013 - How do you change a deeply ingrained behavior? It might take more than a racy illustration. Comments


What the Google-Easter Flap Really Tells Us

Apr 2, 2013 - Are conservatives really ready to embrace Latinos? Comments


Marketing Becomes Post-Cultural

Mar 5, 2013 - What happens when there's no longer a mainstream? A few words of advice to all marketers, regardless of their stripes. Comments

Louis Pagan: RIP

Feb 5, 2013 - A pioneer in social media has passed on. But he leaves a social legacy. Comments


Are Brazilians Latino (and Does Anybody Care)?

Jan 1, 2013 - With close to 200 million in the homeland alone, Brazilians certainly matter. But why have they been left out of the Latino marketing party? Comments


Marketers Need to Redraw Their Puerto Rican Map

Nov 20, 2012 - The 2012 election was a wake-up call: this market may not be what you think. Comments


Today's Big Question: Will Latinos Be the Big Story Tomorrow?

Nov 6, 2012 - Latinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying. Comments


Latinos Could Decide the Election for Obama - but Will They Vote?

Oct 9, 2012 - Obama is counting on them. But will they be counted? Comments


Latinosphere: The Book

Aug 7, 2012 - The "Marketing to Latinos column" comes of age; today we announce the book. Comments

How to Create a Bad Ad (in Spanish)

Jul 10, 2012 - Sometimes it's so bad it's good. But too often it's just bad. Comments

What Latino Marketers Can Say About Asians

Jun 26, 2012 - No longer the fastest-growing immigrant group, Latinos still occupy a special place in the multicultural pantheon. Comments

The Great Wall of Latin America

Jun 12, 2012 - How do you market in a "low-trust" culture? Online, offline, and altogether. Comments

Latino Celebrity Marketing: Does Digital Make a Difference?

May 29, 2012 - To the age-old game of celebrity marketing, what does digital add to the mix? Comments

Obama's May Surprise

May 15, 2012 - When a campaign race looks like a toss-up, what matters the most? A lesson for all marketers. Comments

Nielsen to Marketers: Hispanics Won't Stop and Melt for You

May 1, 2012 - A new study challenges an old notion - the so-called "melting pot." Comments

A New Kind of Cinco de Mayo Party

Apr 17, 2012 - Why an ethnic pride day in 2012 means so much more than beer and chips. Comments

Latinos and Autism: When Bad News Is Good News (Maybe)

Apr 3, 2012 - In the age of social, a tough trend can be leveraged for the public good. Comments

The New Social Restaurant: A Miami Story

Mar 20, 2012 - How do you become a world-class brand with zero advertising budget? Go ask Jimmy and Natascha. Comments

Time Covers the Latino Spring (but Who Owns the Moment?)

Mar 6, 2012 - A magazine cover creates a sensation…and a moment for more serious reflection. Comments

From East LA to Napa Valley: A Rebel's Journey Through the Marketing World

Feb 14, 2012 - In the rough-and-tumble of cultural marketing, what does it take to make a difference? Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...