Marketing News & Expert Advice
Co-Founder and CEO, SocialxDesign
Giovanni Rodriguez is an author, consultant, and public speaker on organizational leadership and digital/social communications. The views expressed in this blog are entirely his own.
Aug 20, 2013 -
When Latin Americans return to the old neighborhood, but are not always welcome.
Apr 30, 2013 -
How do you change a deeply ingrained behavior? It might take more than a racy illustration.
Apr 2, 2013 -
Are conservatives really ready to embrace Latinos?
Mar 5, 2013 -
What happens when there's no longer a mainstream? A few words of advice to all marketers, regardless of their stripes.
Feb 5, 2013 -
A pioneer in social media has passed on. But he leaves a social legacy.
Jan 1, 2013 -
With close to 200 million in the homeland alone, Brazilians certainly matter. But why have they been left out of the Latino marketing party?
Nov 20, 2012 -
The 2012 election was a wake-up call: this market may not be what you think.
Nov 6, 2012 -
Latinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying.
Oct 9, 2012 -
Obama is counting on them. But will they be counted?
Aug 7, 2012 -
The "Marketing to Latinos column" comes of age; today we announce the book.
Jul 10, 2012 -
Sometimes it's so bad it's good. But too often it's just bad.
Jun 26, 2012 -
No longer the fastest-growing immigrant group, Latinos still occupy a special place in the multicultural pantheon.
Jun 12, 2012 -
How do you market in a "low-trust" culture? Online, offline, and altogether.
May 29, 2012 -
To the age-old game of celebrity marketing, what does digital add to the mix?
May 15, 2012 -
When a campaign race looks like a toss-up, what matters the most? A lesson for all marketers.
May 1, 2012 -
A new study challenges an old notion - the so-called "melting pot."
Apr 17, 2012 -
Why an ethnic pride day in 2012 means so much more than beer and chips.
Apr 3, 2012 -
In the age of social, a tough trend can be leveraged for the public good.
Mar 20, 2012 -
How do you become a world-class brand with zero advertising budget? Go ask Jimmy and Natascha.
Mar 6, 2012 -
A magazine cover creates a sensation…and a moment for more serious reflection.
Feb 14, 2012 -
In the rough-and-tumble of cultural marketing, what does it take to make a difference?
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