Giovanni Rodriguez

RECENT ARTICLES BY GIOVANNI RODRIGUEZ

Obama's May Surprise

When a campaign race looks like a toss-up, what matters the most? A lesson for all marketers. May 15, 2012

Nielsen to Marketers: Hispanics Won't Stop and Melt for You

A new study challenges an old notion - the so-called "melting pot." May 1, 2012

A New Kind of Cinco de Mayo Party

Why an ethnic pride day in 2012 means so much more than beer and chips. April 17, 2012

Latinos and Autism: When Bad News Is Good News (Maybe)

In the age of social, a tough trend can be leveraged for the public good. April 3, 2012

The New Social Restaurant: A Miami Story

How do you become a world-class brand with zero advertising budget? Go ask Jimmy and Natascha. March 20, 2012

Time Covers the Latino Spring (but Who Owns the Moment?)

A magazine cover creates a sensation…and a moment for more serious reflection. March 6, 2012

From East LA to Napa Valley: A Rebel's Journey Through the Marketing World

In the rough-and-tumble of cultural marketing, what does it take to make a difference? February 14, 2012