Marketing News & Expert Advice

Giovanni Rodriguez

Co-Founder and CEO, SocialxDesign

Giovanni Rodriguez is an author, consultant, and public speaker on organizational leadership and digital/social communications. The views expressed in this blog are entirely his own.

RECENT ARTICLES BY GIOVANNI RODRIGUEZ

What the Gentefication of American Cities Means for Latino Marketing

Aug 20, 2013 - When Latin Americans return to the old neighborhood, but are not always welcome. Comments

Can PETA Get Latinos to Stop Eating Meat?

Apr 30, 2013 - How do you change a deeply ingrained behavior? It might take more than a racy illustration. Comments

What the Google-Easter Flap Really Tells Us

Apr 2, 2013 - Are conservatives really ready to embrace Latinos? Comments

Marketing Becomes Post-Cultural

Mar 5, 2013 - What happens when there's no longer a mainstream? A few words of advice to all marketers, regardless of their stripes. Comments

Louis Pagan: RIP

Feb 5, 2013 - A pioneer in social media has passed on. But he leaves a social legacy. Comments

Are Brazilians Latino (and Does Anybody Care)?

Jan 1, 2013 - With close to 200 million in the homeland alone, Brazilians certainly matter. But why have they been left out of the Latino marketing party? Comments

Marketers Need to Redraw Their Puerto Rican Map

Nov 20, 2012 - The 2012 election was a wake-up call: this market may not be what you think. Comments

Today's Big Question: Will Latinos Be the Big Story Tomorrow?

Nov 6, 2012 - Latinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying. Comments

Latinos Could Decide the Election for Obama - but Will They Vote?

Oct 9, 2012 - Obama is counting on them. But will they be counted? Comments

Latinosphere: The Book

Aug 7, 2012 - The "Marketing to Latinos column" comes of age; today we announce the book. Comments

How to Create a Bad Ad (in Spanish)

Jul 10, 2012 - Sometimes it's so bad it's good. But too often it's just bad. Comments

What Latino Marketers Can Say About Asians

Jun 26, 2012 - No longer the fastest-growing immigrant group, Latinos still occupy a special place in the multicultural pantheon. Comments

The Great Wall of Latin America

Jun 12, 2012 - How do you market in a "low-trust" culture? Online, offline, and altogether. Comments

Latino Celebrity Marketing: Does Digital Make a Difference?

May 29, 2012 - To the age-old game of celebrity marketing, what does digital add to the mix? Comments

Obama's May Surprise

May 15, 2012 - When a campaign race looks like a toss-up, what matters the most? A lesson for all marketers. Comments

Nielsen to Marketers: Hispanics Won't Stop and Melt for You

May 1, 2012 - A new study challenges an old notion - the so-called "melting pot." Comments

A New Kind of Cinco de Mayo Party

Apr 17, 2012 - Why an ethnic pride day in 2012 means so much more than beer and chips. Comments

Latinos and Autism: When Bad News Is Good News (Maybe)

Apr 3, 2012 - In the age of social, a tough trend can be leveraged for the public good. Comments

The New Social Restaurant: A Miami Story

Mar 20, 2012 - How do you become a world-class brand with zero advertising budget? Go ask Jimmy and Natascha. Comments

Time Covers the Latino Spring (but Who Owns the Moment?)

Mar 6, 2012 - A magazine cover creates a sensation…and a moment for more serious reflection. Comments

From East LA to Napa Valley: A Rebel's Journey Through the Marketing World

Feb 14, 2012 - In the rough-and-tumble of cultural marketing, what does it take to make a difference? Comments

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