RECENT ARTICLES BY GIOVANNI RODRIGUEZ

latino-gentefication

What the Gentefication of American Cities Means for Latino Marketing

Aug 20, 2013 - When Latin Americans return to the old neighborhood, but are not always welcome. Comments

peta-latino

Can PETA Get Latinos to Stop Eating Meat?

Apr 30, 2013 - How do you change a deeply ingrained behavior? It might take more than a racy illustration. Comments

google-easter-flap

What the Google-Easter Flap Really Tells Us

Apr 2, 2013 - Are conservatives really ready to embrace Latinos? Comments

cultural

Marketing Becomes Post-Cultural

Mar 5, 2013 - What happens when there's no longer a mainstream? A few words of advice to all marketers, regardless of their stripes. Comments

Louis Pagan: RIP

Feb 5, 2013 - A pioneer in social media has passed on. But he leaves a social legacy. Comments

brazil

Are Brazilians Latino (and Does Anybody Care)?

Jan 1, 2013 - With close to 200 million in the homeland alone, Brazilians certainly matter. But why have they been left out of the Latino marketing party? Comments

puerto-rico-map

Marketers Need to Redraw Their Puerto Rican Map

Nov 20, 2012 - The 2012 election was a wake-up call: this market may not be what you think. Comments

latnos-vote

Today's Big Question: Will Latinos Be the Big Story Tomorrow?

Nov 6, 2012 - Latinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying. Comments

shutterstock-84123826

Latinos Could Decide the Election for Obama - but Will They Vote?

Oct 9, 2012 - Obama is counting on them. But will they be counted? Comments

latinos-book

Latinosphere: The Book

Aug 7, 2012 - The "Marketing to Latinos column" comes of age; today we announce the book. Comments

How to Create a Bad Ad (in Spanish)

Jul 10, 2012 - Sometimes it's so bad it's good. But too often it's just bad. Comments

What Latino Marketers Can Say About Asians

Jun 26, 2012 - No longer the fastest-growing immigrant group, Latinos still occupy a special place in the multicultural pantheon. Comments

The Great Wall of Latin America

Jun 12, 2012 - How do you market in a "low-trust" culture? Online, offline, and altogether. Comments

Latino Celebrity Marketing: Does Digital Make a Difference?

May 29, 2012 - To the age-old game of celebrity marketing, what does digital add to the mix? Comments

Obama's May Surprise

May 15, 2012 - When a campaign race looks like a toss-up, what matters the most? A lesson for all marketers. Comments

Nielsen to Marketers: Hispanics Won't Stop and Melt for You

May 1, 2012 - A new study challenges an old notion - the so-called "melting pot." Comments

A New Kind of Cinco de Mayo Party

Apr 17, 2012 - Why an ethnic pride day in 2012 means so much more than beer and chips. Comments

Latinos and Autism: When Bad News Is Good News (Maybe)

Apr 3, 2012 - In the age of social, a tough trend can be leveraged for the public good. Comments

The New Social Restaurant: A Miami Story

Mar 20, 2012 - How do you become a world-class brand with zero advertising budget? Go ask Jimmy and Natascha. Comments

Time Covers the Latino Spring (but Who Owns the Moment?)

Mar 6, 2012 - A magazine cover creates a sensation…and a moment for more serious reflection. Comments

From East LA to Napa Valley: A Rebel's Journey Through the Marketing World

Feb 14, 2012 - In the rough-and-tumble of cultural marketing, what does it take to make a difference? Comments

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