Cathy Halligan

Cathy Halligan

SVP, Sales and Marketing


Cathy has over 20 years of experience in both multichannel and online retail and a deep understanding of consumer needs and goals. Cathy's proven track record spans a range of industries and companies, from start-up ventures to multibillion dollar operations. Cathy is currently a Board Member at Ulta Beauty (ULTA), the largest beauty retailer that provides one-stop shopping for prestige, mass, and salon products and salon services in the United States. She has served as SVP, marketing & sales at PowerReviews, the world's most widely deployed social commerce platform, where she was responsible for overseeing the company's rapid customer and revenue growth. Prior to PowerReviews, Cathy held executive-level positions at Walmart: chief marketing officer, vice president of market development, global e-commerce, and vice president of product management and multichannel integration. Ms. Halligan has also held executive positions with leading retailers Williams-Sonoma, Gymboree, and Blue Nile, and was an associate partner at Prophet, a leading management consulting firm. She started her career as a marketing coordinator at Lands' End.

For real-time social commerce news and updates, follow Cathy on Twitter at @CathyHalligan.



'Don't Be Evil'…3 Steps to Being Good

Feb 2, 2012 - Being good is simple with accountability, easy content generation, and easy sharing. Comments

Is Google Taking Your Traffic?

Dec 27, 2011 - A look back and a look ahead at Google's growing role in e-commerce. How marketers can prepare. Comments

What Should Online Retailers Wish for This Holiday Season?

Dec 9, 2011 - Success in understanding social referral traffic will determine the future winners and losers in e-commerce. Comments

80% of E-Commerce Sites Are Missing the Boat

Nov 1, 2011 - Q&A is consumers' No. 2 social commerce tool. Comments

Calculating Social Commerce Performance

Oct 11, 2011 - Do you know your user-generated content quantity and coverage? Comments

It's Twitter vs. Facebook in the Battle of the Daily Deals

Oct 4, 2011 - Why Twitter could yield better results for retailers looking to communicate daily deals, even with a smaller audience. Comments

5 Ways to Generate Content in B2B

Sep 9, 2011 - B2B will cut learning curve in half due to 10 years of B2C web learnings. Comments

Social: Sales or Snake Oil?

Jul 12, 2011 - Some key insights and data that provide a balanced perspective regarding the business case for social. Comments

Calculating the Value of a Review Shared on Facebook

Apr 19, 2011 - Three steps for increasing the number of "shares" to Facebook. Comments

Facebook Storefronts: AT&T Misses and Others Don't

Mar 15, 2011 - More retailers have launched storefronts on their Facebook fan pages in the past two quarters. A review of the sites that have done it well. Comments

SEO: Why 65 Percent of Top 20 E-Commerce Sites Are Missing the Boat

Mar 1, 2011 - Customer reviews on the product page are a key component for improving your organic search results; here are some companies that are doing it well... Comments

iPad – The Form Factor for Mobile Commerce

Feb 15, 2011 - How social plays a big role and how you can make your e-commerce tablet-friendly. Comments

Facebook: The Case for Commerce Gets Stronger

Feb 1, 2011 - New evidence shows that Facebook delivers meaningful referral traffic and "earned and shared media" is resulting in traffic, as well. Comments

Facebook: The Case for Commerce Is Emerging

Dec 21, 2010 - Facebook as a meaningful source of referral traffic for e-commerce is a trend, and the business case is arriving. Comments

Mobile Access Rules for Weekend Retail Shoppers

Dec 7, 2010 - What can you do this late in the season to ensure you're reaching shoppers doing product research on their mobiles? Comments

A Whole New Ball Game: Marketing on Facebook During the Post Season

Nov 23, 2010 - Social programming on Facebook is evolving, as seen by the MLB TagOramic app. Comments

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