E-mail Deliverability Consultant
Tom Sather is an e-mail deliverability consultant for Return Path where he works with top-brand clients like eBay, MySpace, IBM, and Twitter. Tom's previous experience includes stints with e-mail service provider Experian and work on the abuse desks for AOL, Bellsouth, AT&T, and GTE. Tom uses his knowledge of ISPs, spam filters, and deliverability rules to advise marketers on how to get their e-mail delivered to the inbox and generate the highest possible response. Tom's clients have seen an average increase of 20 percent in deliverability rates.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 23, 2014