E-mail Deliverability Consultant
Tom Sather is an e-mail deliverability consultant for Return Path where he works with top-brand clients like eBay, MySpace, IBM, and Twitter. Tom's previous experience includes stints with e-mail service provider Experian and work on the abuse desks for AOL, Bellsouth, AT&T, and GTE. Tom uses his knowledge of ISPs, spam filters, and deliverability rules to advise marketers on how to get their e-mail delivered to the inbox and generate the highest possible response. Tom's clients have seen an average increase of 20 percent in deliverability rates.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT