E-mail Deliverability Consultant
Tom Sather is an e-mail deliverability consultant for Return Path where he works with top-brand clients like eBay, MySpace, IBM, and Twitter. Tom's previous experience includes stints with e-mail service provider Experian and work on the abuse desks for AOL, Bellsouth, AT&T, and GTE. Tom uses his knowledge of ISPs, spam filters, and deliverability rules to advise marketers on how to get their e-mail delivered to the inbox and generate the highest possible response. Tom's clients have seen an average increase of 20 percent in deliverability rates.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT