An email marketer’s stocking stuffer

An email marketer’s stocking stuffer

8y Dave Hendricks

An email marketer’s stocking stuffer

Does your company underestimate the value of your email marketing team’s efforts to increase engagement and site traffic? Read More...

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How can you solve your mobile marketing problem?

How can you solve your mobile marketing problem?

8y Dave Hendricks

How can you solve your mobile marketing problem?

What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...

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Email is eating mobile, part 2

Email is eating mobile, part 2

8y Dave Hendricks

Email is eating mobile, part 2

As the industry continues to foster a mobile-first reality, email marketers should continue to leverage the relationship between email's inherent stru...

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Email Is Eating Mobile

Email Is Eating Mobile

9y Dave Hendricks

Email Is Eating Mobile

With more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lo...

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Coming Soon To A Marketing Cloud Near You

Coming Soon To A Marketing Cloud Near You

9y Dave Hendricks

Coming Soon To A Marketing Cloud Near You

Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Read M...

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What’s Going on in the World of 'People-Based Marketing'?

What’s Going on in the World of 'People-Based Marketing'?

9y Dave Hendricks

What’s Going on in the World of 'People-Based Mark...

The world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights ...

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Are You Smart Enough to Test Your Own Subject Lines?

Are You Smart Enough to Test Your Own Subject Lines?

9y Dave Hendricks

Are You Smart Enough to Test Your Own Subject Line...

Although the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever...

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Are Your Subscribers "Swiping Left"?

Are Your Subscribers "Swiping Left"?

9y Dave Hendricks

Are Your Subscribers "Swiping Left"?

If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting soluti...

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Is Email the Missing Link?

Is Email the Missing Link?

9y Dave Hendricks

Is Email the Missing Link?

Email is no longer just about sending messages - it's about its future as a digital connective tissue. Read More...

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The Difference Between Like and Love

The Difference Between Like and Love

9y Dave Hendricks

The Difference Between Like and Love

While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addres...

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To Blast or Not to Blast?

To Blast or Not to Blast?

9y Dave Hendricks

To Blast or Not to Blast?

The concept of email blasting divides email marketers like almost no other topic - how do you view an email blast? Read More...

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The Keys to the Cloud

The Keys to the Cloud

9y Dave Hendricks

The Keys to the Cloud

Email marketing companies need to embrace the marketing cloud, or risk being left behind in the industry. Read More...

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What Is an ESP?

What Is an ESP?

10y Dave Hendricks

What Is an ESP?

Will the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the m...

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Owned Data, Paid Success

Owned Data, Paid Success

10y Dave Hendricks

Owned Data, Paid Success

Data-onboarding is poised to revolutionize the digital marketing space. But you must have the appropriate rights to use "your" data in third-party cha...

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Mobile First, Second, and Third

Mobile First, Second, and Third

10y Dave Hendricks

Mobile First, Second, and Third

If email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge ...

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Will 2015 Be the Year of the Next Triple Crown Winner?

Will 2015 Be the Year of the Next Triple Crown Winner?

10y Dave Hendricks

Will 2015 Be the Year of the Next Triple Crown Win...

Why does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Read More...

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What Acxiom "Hash" Figured Out

What Acxiom "Hash" Figured Out

10y Dave Hendricks

What Acxiom "Hash" Figured Out

With its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer. Read More...

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Would You Rather Be a DMP or an ESP?

Would You Rather Be a DMP or an ESP?

10y Dave Hendricks

Would You Rather Be a DMP or an ESP?

Recent trends have led to email service providers (ESPs) and data management platforms (DMPs) becoming hot commodities in the mergers and acquisitions...

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People Versus Pixels

People Versus Pixels

10y Dave Hendricks

People Versus Pixels

If you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who i...

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The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai

The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai

10y Dave Hendricks

The Enterprise Strikes Back: Oracle Corporation Ac...

Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Re...

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Coding for Responsive Design Part 2: Adapt or Die

Coding for Responsive Design Part 2: Adapt or Die

10y Dave Hendricks

Coding for Responsive Design Part 2: Adapt or Die

By using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Read More...

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Coding Email Templates for Responsive Design: Part 1

Coding Email Templates for Responsive Design: Part 1

10y Dave Hendricks

Coding Email Templates for Responsive Design: Part...

Columnist Dave Hendricks and co-author Graham Gnall share practical, how-to guidance on coding email templates for responsive design in the first of t...

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2013 Year in Review: Email Marketing Winners & Losers

2013 Year in Review: Email Marketing Winners & Losers

10y Dave Hendricks

2013 Year in Review: Email Marketing Winners &...

Before everyone gets their predictions in for 2014, can the email ecosystem take a quick victory lap? Columnist Dave Hendricks shares his picks and pa...

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Is Your Email Program Big Enough for Big Data?

Is Your Email Program Big Enough for Big Data?

10y Dave Hendricks

Is Your Email Program Big Enough for Big Data?

Email is a big data business; we collect, store, append, score and segment a lot of information. Has email marketing been left behind in the big data ...

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Becoming One With Our Email Addresses

Becoming One With Our Email Addresses

10y Dave Hendricks

Becoming One With Our Email Addresses

Every year the percentage of email opens on mobile devices increases, while the number of voice calls decreases. It stands to reason that, eventually,...

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Email Is History

Email Is History

11y Dave Hendricks

Email Is History

One of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username." Read More...

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What's an Email Hash, Anyway?

What's an Email Hash, Anyway?

11y Dave Hendricks

What's an Email Hash, Anyway?

By next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important. Read More...

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