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As chief operating officer of LiveIntent, Dave Hendricks has overall responsibility for revenue, finance, legal, and operations. Prior to joining LiveIntent before its 2009 Series A, Dave was EVP of operations at PulsePoint (then known as Datran Media), where he worked with LiveIntent founder and CEO Matt Keiser and ran Datran's ESP StormPost. Before all that, Dave held senior roles at data management companies InfoUSA and Experian. A member of the founding executive team at ExperianCheetahMail, Dave began his email adventure at Pioneering ESP MessageMedia after running global partnerships for Oracle Corp. Dave was named one of Silicon Alley Insiders Top 100 technologists in 2011 and is active in several IAB Committees including Mobile and Email. Follow him on Twitter @davehendricks.
RECENT ARTICLES BY DAVE HENDRICKS
Email Is History
Sep 11, 2013 - One of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username." Comments
What's an Email Hash, Anyway?
Aug 14, 2013 - By next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important. Comments
Email Marketing Isn't Just About Sending Email
Jul 17, 2013 - Email marketing is about the email address - the CRM targeting power of this unique identifier. Comments
How Email Is Finally Breaking Free and Crossing the Chasm
Jun 19, 2013 - Facebook's Custom Audiences technology will finally allow email to cross the chasm and join the ranks of advertising technologies and tactics recommended... Comments
What MarTech Means for All of Us Now
May 22, 2013 - Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will... Comments
Testing, for the Heck of It
Apr 24, 2013 - Respected entrepreneurs, consultants, and practitioners answer the question: "If you didn't know anything about someone's email program and you had... Comments
What Email Cavemen Can Learn From the Dinosaurs
Mar 27, 2013 - Changing user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguished... Comments
Big Data's Big Omission
Feb 27, 2013 - An email-centric big data strategy will help your brand communicate more effectively over the long haul. Comments
A Not-So-Unique Definition of Big Data
Jan 30, 2013 - Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Comments
Why Email Mobile Banner Ads Don't Have a Little 'X' in the Corner
Jan 2, 2013 - In the new year, stop hoping that someone will mistakenly "click" on your mobile or tablet app pop-up ad. Comments
Everything New Is Old Again
Nov 7, 2012 - AOL looks to be number one in email again with its new webmail client Alto. Comments
Breaking News! Email Still No. 1 App for Mobile, News a Close 2nd
Oct 12, 2012 - It's increasingly likely that the news is going to be read on a smartphone or a tablet, and that it's going to be delivered by email. Comments
Smartphones Put Email on the Podium
Aug 15, 2012 - What's an advertiser to do if they want to win the race to the best mobile impression? Comments
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