Dave Hendricks

Dave Hendricks



As president of LiveIntent, Dave Hendricks devises corporate strategies and tries to simplify marketing language. Before growing LiveIntent, Dave was executive vice president (EVP) of operations at PulsePoint (then known as Datran Media), where he worked alongside LiveIntent chief executive (CEO) Matt Keiser and ran Datran's ESP StormPost (nka PostUp). A member of the founding executive team at ExperianCheetahMail, Dave began his email adventure at Pioneering ESP MessageMedia. Dave was named one of Business Insider's "Top 100 Technologists" in 2011 and Alley Watch claimed he was one of 15 people "changing advertising" in 2014. He plays electric guitar and you should follow him on Twitter @davehendricks.




How can you solve your mobile marketing problem?

Nov 17, 2015 - What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for... Comments


Email is eating mobile, part 2

Oct 9, 2015 - As the industry continues to foster a mobile-first reality, email marketers should continue to leverage the relationship between email's inherent structure... Comments


Email Is Eating Mobile

Jul 16, 2015 - With more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a... Comments

A graphic of a jigsaw in the cloud emerging from a laptop

Coming Soon To A Marketing Cloud Near You

May 20, 2015 - Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Comments


What’s Going on in the World of 'People-Based Marketing'?

Apr 22, 2015 - The world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights... Comments


Are You Smart Enough to Test Your Own Subject Lines?

Mar 25, 2015 - Although the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever... Comments


Are Your Subscribers "Swiping Left"?

Feb 25, 2015 - If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting solutions... Comments


Is Email the Missing Link?

Feb 4, 2015 - Email is no longer just about sending messages - it's about its future as a digital connective tissue. Comments


The Difference Between Like and Love

Dec 3, 2014 - While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses... Comments


To Blast or Not to Blast?

Nov 5, 2014 - The concept of email blasting divides email marketers like almost no other topic - how do you view an email blast? Comments

Cloud computers

The Keys to the Cloud

Oct 8, 2014 - Email marketing companies need to embrace the marketing cloud, or risk being left behind in the industry. Comments


What Is an ESP?

Sep 11, 2014 - Will the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the... Comments

Digital encryption key

Owned Data, Paid Success

Aug 13, 2014 - Data-onboarding is poised to revolutionize the digital marketing space. But you must have the appropriate rights to use "your" data in third-party channels... Comments


Mobile First, Second, and Third

Jul 16, 2014 - If email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge... Comments


Will 2015 Be the Year of the Next Triple Crown Winner?

Jun 18, 2014 - Why does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Comments


What Acxiom "Hash" Figured Out

May 21, 2014 - With its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer. Comments


Would You Rather Be a DMP or an ESP?

Apr 23, 2014 - Recent trends have led to email service providers (ESPs) and data management platforms (DMPs) becoming hot commodities in the mergers and acquisitions... Comments


People Versus Pixels

Mar 26, 2014 - If you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who... Comments

Oracle logo

The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai

Feb 25, 2014 - Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Comments


Coding for Responsive Design Part 2: Adapt or Die

Jan 29, 2014 - By using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Comments

Source Code

Coding Email Templates for Responsive Design: Part 1

Dec 23, 2013 - Columnist Dave Hendricks and co-author Graham Gnall share practical, how-to guidance on coding email templates for responsive design in the first of... Comments

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