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Dave Hendricks

Dave Hendricks

Chief Operating Officer

LiveIntent

As chief operating officer of LiveIntent, Dave Hendricks has overall responsibility for revenue, finance, legal, and operations. Prior to joining LiveIntent before its 2009 Series A, Dave was EVP of operations at PulsePoint (then known as Datran Media), where he worked with LiveIntent founder and CEO Matt Keiser and ran Datran's ESP StormPost. Before all that, Dave held senior roles at data management companies InfoUSA and Experian. A member of the founding executive team at ExperianCheetahMail, Dave began his email adventure at Pioneering ESP MessageMedia after running global partnerships for Oracle Corp. Dave was named one of Silicon Alley Insiders Top 100 technologists in 2011 and is active in several IAB Committees including Mobile and Email. Follow him on Twitter @davehendricks.

RECENT ARTICLES BY DAVE HENDRICKS

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What Email Cavemen Can Learn From the Dinosaurs

Mar 27, 2013 - Changing user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguished... Comments

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Big Data's Big Omission

Feb 27, 2013 - An email-centric big data strategy will help your brand communicate more effectively over the long haul. Comments

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A Not-So-Unique Definition of Big Data

Jan 30, 2013 - Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Comments

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Why Email Mobile Banner Ads Don't Have a Little 'X' in the Corner

Jan 2, 2013 - In the new year, stop hoping that someone will mistakenly "click" on your mobile or tablet app pop-up ad. Comments

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Everything New Is Old Again

Nov 7, 2012 - AOL looks to be number one in email again with its new webmail client Alto. Comments

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Breaking News! Email Still No. 1 App for Mobile, News a Close 2nd

Oct 12, 2012 - It's increasingly likely that the news is going to be read on a smartphone or a tablet, and that it's going to be delivered by email. Comments

Will Email ever Get Invited to the Private Exchange?

Sep 13, 2012 - If you’re running a private exchange and want to make sure you’re truly offering your advertisers your best content and audience targeting, don’t leave... Comments

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Smartphones Put Email on the Podium

Aug 15, 2012 - What's an advertiser to do if they want to win the race to the best mobile impression? Comments

The Best Product for Marissa Mayer to Fix

Jul 18, 2012 - Yahoo's most important and visible product is email. As in @yahoo.com. Comments

What Email Marketers Can Teach Facebook About Monetizing Audiences

Jun 21, 2012 - Facebook is missing out on a big opportunity to turn its biggest challenge - mobile monetization - into one of its biggest revenue sources. Comments

I'll Have Another

May 24, 2012 - When a reader knows they're going to get something that is fresh, relevant, and personalized, they're more likely to open it. Comments

The Most Loyal Customer Is the Email Subscriber

Apr 26, 2012 - If you want to maintain a steady business, you need to develop and nurture your email list - the best source of current and future business for your... Comments

Why Now Is the Time to Invest in Email Innovation

Apr 12, 2012 - Email is universal, it plays well with other marketing activities, and it still tugs at our personal strings. Comments

Facebook - Like It or Not?

Mar 29, 2012 - As a publisher, you have an important choice to make: whether to adopt Facebook Connect as your sign-up and sign-on system, or not. Comments

Year of the What?

Feb 2, 2012 - This year make sure you're driving consistency across the board to consumers, helping to amplify the creative and giving them the best experience possible... Comments

Is E-mail Marketing the 'TV' of Interactive Media?

Nov 18, 2010 - Why e-mail is destined to remain the best-performing, yet least appreciated marketing medium. Comments

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