RECENT ARTICLES BY DAVE HENDRICKS

email-tricks

What Is an ESP?

Sep 11, 2014 - Will the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the... Comments

Digital encryption key

Owned Data, Paid Success

Aug 13, 2014 - Data-onboarding is poised to revolutionize the digital marketing space. But you must have the appropriate rights to use "your" data in third-party channels... Comments

mobile-email

Mobile First, Second, and Third

Jul 16, 2014 - If email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge... Comments

triple-crown

Will 2015 Be the Year of the Next Triple Crown Winner?

Jun 18, 2014 - Why does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Comments

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What Acxiom "Hash" Figured Out

May 21, 2014 - With its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer. Comments

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Would You Rather Be a DMP or an ESP?

Apr 23, 2014 - Recent trends have led to email service providers (ESPs) and data management platforms (DMPs) becoming hot commodities in the mergers and acquisitions... Comments

people1

People Versus Pixels

Mar 26, 2014 - If you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who... Comments

Oracle logo

The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai

Feb 25, 2014 - Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Comments

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Coding for Responsive Design Part 2: Adapt or Die

Jan 29, 2014 - By using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Comments

Source Code

Coding Email Templates for Responsive Design: Part 1

Dec 23, 2013 - Columnist Dave Hendricks and co-author Graham Gnall share practical, how-to guidance on coding email templates for responsive design in the first of... Comments

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2013 Year in Review: Email Marketing Winners & Losers

Dec 4, 2013 - Before everyone gets their predictions in for 2014, can the email ecosystem take a quick victory lap? Columnist Dave Hendricks shares his picks and... Comments

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Is Your Email Program Big Enough for Big Data?

Nov 5, 2013 - Email is a big data business; we collect, store, append, score and segment a lot of information. Has email marketing been left behind in the big data... Comments

email-deliverability

Becoming One With Our Email Addresses

Oct 18, 2013 - Every year the percentage of email opens on mobile devices increases, while the number of voice calls decreases. It stands to reason that, eventually... Comments

email-tricks

Email Is History

Sep 11, 2013 - One of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username." Comments

email-tricks

What's an Email Hash, Anyway?

Aug 14, 2013 - By next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important. Comments

email-tricks

Email Marketing Isn't Just About Sending Email

Jul 17, 2013 - Email marketing is about the email address - the CRM targeting power of this unique identifier. Comments

email-images

How Email Is Finally Breaking Free and Crossing the Chasm

Jun 19, 2013 - Facebook's Custom Audiences technology will finally allow email to cross the chasm and join the ranks of advertising technologies and tactics recommended... Comments

marketing-tech

What MarTech Means for All of Us Now

May 22, 2013 - Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will... Comments

testing

Testing, for the Heck of It

Apr 24, 2013 - Respected entrepreneurs, consultants, and practitioners answer the question: "If you didn't know anything about someone's email program and you had... Comments

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What Email Cavemen Can Learn From the Dinosaurs

Mar 27, 2013 - Changing user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguished... Comments

big-data

Big Data's Big Omission

Feb 27, 2013 - An email-centric big data strategy will help your brand communicate more effectively over the long haul. Comments

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