RECENT ARTICLES BY DAVE HENDRICKS

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People Versus Pixels

Mar 26, 2014 - If you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who... Comments

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The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai

Feb 25, 2014 - Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Comments

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Coding for Responsive Design Part 2: Adapt or Die

Jan 29, 2014 - By using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Comments

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Coding Email Templates for Responsive Design: Part 1

Dec 23, 2013 - Columnist Dave Hendricks and co-author Graham Gnall share practical, how-to guidance on coding email templates for responsive design in the first of... Comments

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2013 Year in Review: Email Marketing Winners & Losers

Dec 4, 2013 - Before everyone gets their predictions in for 2014, can the email ecosystem take a quick victory lap? Columnist Dave Hendricks shares his picks and... Comments

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Is Your Email Program Big Enough for Big Data?

Nov 5, 2013 - Email is a big data business; we collect, store, append, score and segment a lot of information. Has email marketing been left behind in the big data... Comments

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Becoming One With Our Email Addresses

Oct 18, 2013 - Every year the percentage of email opens on mobile devices increases, while the number of voice calls decreases. It stands to reason that, eventually... Comments

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Email Is History

Sep 11, 2013 - One of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username." Comments

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What's an Email Hash, Anyway?

Aug 14, 2013 - By next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important. Comments

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Email Marketing Isn't Just About Sending Email

Jul 17, 2013 - Email marketing is about the email address - the CRM targeting power of this unique identifier. Comments

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How Email Is Finally Breaking Free and Crossing the Chasm

Jun 19, 2013 - Facebook's Custom Audiences technology will finally allow email to cross the chasm and join the ranks of advertising technologies and tactics recommended... Comments

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What MarTech Means for All of Us Now

May 22, 2013 - Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will... Comments

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Testing, for the Heck of It

Apr 24, 2013 - Respected entrepreneurs, consultants, and practitioners answer the question: "If you didn't know anything about someone's email program and you had... Comments

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What Email Cavemen Can Learn From the Dinosaurs

Mar 27, 2013 - Changing user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguished... Comments

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Big Data's Big Omission

Feb 27, 2013 - An email-centric big data strategy will help your brand communicate more effectively over the long haul. Comments

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A Not-So-Unique Definition of Big Data

Jan 30, 2013 - Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Comments

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Why Email Mobile Banner Ads Don't Have a Little 'X' in the Corner

Jan 2, 2013 - In the new year, stop hoping that someone will mistakenly "click" on your mobile or tablet app pop-up ad. Comments

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Everything New Is Old Again

Nov 7, 2012 - AOL looks to be number one in email again with its new webmail client Alto. Comments

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Breaking News! Email Still No. 1 App for Mobile, News a Close 2nd

Oct 12, 2012 - It's increasingly likely that the news is going to be read on a smartphone or a tablet, and that it's going to be delivered by email. Comments

Will Email ever Get Invited to the Private Exchange?

Sep 13, 2012 - If you’re running a private exchange and want to make sure you’re truly offering your advertisers your best content and audience targeting, don’t leave... Comments

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Smartphones Put Email on the Podium

Aug 15, 2012 - What's an advertiser to do if they want to win the race to the best mobile impression? Comments

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