RECENT ARTICLES BY DAVE HENDRICKS

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Are You Smart Enough to Test Your Own Subject Lines?

Mar 25, 2015 - Although the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever... Comments

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Are Your Subscribers "Swiping Left"?

Feb 25, 2015 - If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting solutions... Comments

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Is Email the Missing Link?

Feb 4, 2015 - Email is no longer just about sending messages - it's about its future as a digital connective tissue. Comments

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The Difference Between Like and Love

Dec 3, 2014 - While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses... Comments

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To Blast or Not to Blast?

Nov 5, 2014 - The concept of email blasting divides email marketers like almost no other topic - how do you view an email blast? Comments

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The Keys to the Cloud

Oct 8, 2014 - Email marketing companies need to embrace the marketing cloud, or risk being left behind in the industry. Comments

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What Is an ESP?

Sep 11, 2014 - Will the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the... Comments

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Owned Data, Paid Success

Aug 13, 2014 - Data-onboarding is poised to revolutionize the digital marketing space. But you must have the appropriate rights to use "your" data in third-party channels... Comments

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Mobile First, Second, and Third

Jul 16, 2014 - If email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge... Comments

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Will 2015 Be the Year of the Next Triple Crown Winner?

Jun 18, 2014 - Why does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Comments

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What Acxiom "Hash" Figured Out

May 21, 2014 - With its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer. Comments

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Would You Rather Be a DMP or an ESP?

Apr 23, 2014 - Recent trends have led to email service providers (ESPs) and data management platforms (DMPs) becoming hot commodities in the mergers and acquisitions... Comments

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People Versus Pixels

Mar 26, 2014 - If you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who... Comments

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The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai

Feb 25, 2014 - Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Comments

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Coding for Responsive Design Part 2: Adapt or Die

Jan 29, 2014 - By using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Comments

Source Code

Coding Email Templates for Responsive Design: Part 1

Dec 23, 2013 - Columnist Dave Hendricks and co-author Graham Gnall share practical, how-to guidance on coding email templates for responsive design in the first of... Comments

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2013 Year in Review: Email Marketing Winners & Losers

Dec 4, 2013 - Before everyone gets their predictions in for 2014, can the email ecosystem take a quick victory lap? Columnist Dave Hendricks shares his picks and... Comments

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Is Your Email Program Big Enough for Big Data?

Nov 5, 2013 - Email is a big data business; we collect, store, append, score and segment a lot of information. Has email marketing been left behind in the big data... Comments

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Becoming One With Our Email Addresses

Oct 18, 2013 - Every year the percentage of email opens on mobile devices increases, while the number of voice calls decreases. It stands to reason that, eventually... Comments

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Email Is History

Sep 11, 2013 - One of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username." Comments

email-tricks

What's an Email Hash, Anyway?

Aug 14, 2013 - By next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important. Comments

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