RECENT ARTICLES BY DAVE HENDRICKS

email-marketing-stories

What’s Going on in the World of 'People-Based Marketing'?

Apr 22, 2015 - The world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights... Comments

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Are You Smart Enough to Test Your Own Subject Lines?

Mar 25, 2015 - Although the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever... Comments

subscribers-swiping-left

Are Your Subscribers "Swiping Left"?

Feb 25, 2015 - If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting solutions... Comments

email-growth-profit

Is Email the Missing Link?

Feb 4, 2015 - Email is no longer just about sending messages - it's about its future as a digital connective tissue. Comments

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The Difference Between Like and Love

Dec 3, 2014 - While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses... Comments

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To Blast or Not to Blast?

Nov 5, 2014 - The concept of email blasting divides email marketers like almost no other topic - how do you view an email blast? Comments

Cloud computers

The Keys to the Cloud

Oct 8, 2014 - Email marketing companies need to embrace the marketing cloud, or risk being left behind in the industry. Comments

email-tricks

What Is an ESP?

Sep 11, 2014 - Will the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the... Comments

Digital encryption key

Owned Data, Paid Success

Aug 13, 2014 - Data-onboarding is poised to revolutionize the digital marketing space. But you must have the appropriate rights to use "your" data in third-party channels... Comments

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Mobile First, Second, and Third

Jul 16, 2014 - If email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge... Comments

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Will 2015 Be the Year of the Next Triple Crown Winner?

Jun 18, 2014 - Why does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Comments

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What Acxiom "Hash" Figured Out

May 21, 2014 - With its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer. Comments

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Would You Rather Be a DMP or an ESP?

Apr 23, 2014 - Recent trends have led to email service providers (ESPs) and data management platforms (DMPs) becoming hot commodities in the mergers and acquisitions... Comments

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People Versus Pixels

Mar 26, 2014 - If you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who... Comments

Oracle logo

The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai

Feb 25, 2014 - Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Comments

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Coding for Responsive Design Part 2: Adapt or Die

Jan 29, 2014 - By using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Comments

Source Code

Coding Email Templates for Responsive Design: Part 1

Dec 23, 2013 - Columnist Dave Hendricks and co-author Graham Gnall share practical, how-to guidance on coding email templates for responsive design in the first of... Comments

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2013 Year in Review: Email Marketing Winners & Losers

Dec 4, 2013 - Before everyone gets their predictions in for 2014, can the email ecosystem take a quick victory lap? Columnist Dave Hendricks shares his picks and... Comments

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Is Your Email Program Big Enough for Big Data?

Nov 5, 2013 - Email is a big data business; we collect, store, append, score and segment a lot of information. Has email marketing been left behind in the big data... Comments

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Becoming One With Our Email Addresses

Oct 18, 2013 - Every year the percentage of email opens on mobile devices increases, while the number of voice calls decreases. It stands to reason that, eventually... Comments

email-tricks

Email Is History

Sep 11, 2013 - One of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username." Comments

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