Jason Dempsey

Jason Dempsey

SVP Technology

Moxie Interactive

For the past four years Jason Dempsey has lead Moxie's Technology department with his futuristic thinking and innovative ways. He is constantly pushing his team of 50 to challenge the conventional ways of thinking and develop unique and unprecedented programs and rich Internet applications for Moxie's clients. Being that he oversees the entire department, Dempsey works on all of Moxie's brands from Coca-Cola to 20th Century Fox to Verizon Wireless.

After graduating from Vanderbilt University, Dempsey began working for Accenture where he became immersed in the technology world. During his seven years there, he grew with the company and ultimately became an application project manager where he successfully managed project teams of 12 functional and technical resources through development, lifecycle, and delivery within budget on an aggressive timetable. He learned the ins and outs of the project management, business analysis, functional specifications, technical management, and implementation at Accenture. In 2004 he left to join Impact Innovations Group where Dempsey served as the IT optimization manager. His responsibilities included overseeing all areas of IT analysis and delivery for over $80 million franchise operations. After Impact Innovations, Dempsey went on to work for BellSouth Technology Group before joining Moxie Interactive in 2006.

Dempsey currently lives in Atlanta, GA.

RECENT ARTICLES BY JASON DEMPSEY

Context: The Driving Force of Mobile

Oct 21, 2011 - Three steps to appropriately use context to drive both value and differentiation in our marketing experiences. Comments

Why Post-PC Doesn't Mean Mobile

Aug 26, 2011 - Eight ways post-PC affects marketing and how to integrate unique smartphone and tablet executions into your campaign. Comments

Mobile and Minors - Is the Interaction Meaningful?

Jul 29, 2011 - Youth are beginning to affect mobile marketing. Consider these implications. Comments

Continued Evolution of Mobile Web

Jul 1, 2011 - The app experience, mobile interactivity, and 3D opportunities will extend the web further than it's been before. Comments

Social Sharing - Moving Beyond the 'Like' Button

Jun 3, 2011 - A look at new location-based services and apps that reward and help people. Comments

The 2nd Wave of Location-Based Services

May 6, 2011 - A look at promising new services from Facebook and other companies. Comments

The Introductory Guide to Location-Based Marketing

Apr 8, 2011 - Location-based services can focus on a variety of engagement and marketing aspects. It's important to define your objectives as you migrate into these... Comments

The Mobile Magic Wand

Mar 11, 2011 - A look at the portable game system, the portable video player, and the new remote control, and how they will impact mobile marketing. Comments

Beyond Scaling Down: Generating a Successful Mobile Experience

Feb 11, 2011 - Designing for mobile is all about creating a complementary experience while users are already immersed in the real world. Comments

Mobile Behavior: Hunting and Gathering

Jan 14, 2011 - A look at the mobile search, barcode/QR code, and mobile payment highlights to come. Comments

The Mobile Web: 3 Key Improvements

Nov 17, 2010 - The mobile Web stands to become an effective marketing platform. Watch for these advances in 2011. Comments

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