As president, Tim sets the vision and overall direction for new product development and partner strategy at Siteworx.
Tim frequently collaborates with clients to help them find strategic advantages and to connect the strengths of Siteworx with their business and audience needs. Tim has a deep background in technology and interfaces, with fluency in multiple programming languages and a wide range of architectures. He is a pragmatic engineer interested in measurable success for clients which he believes can be achieved through the successful balance of form and function.
Formerly CTO at Iteration Zero, Inc., Tim has a degree in mechanical engineering, with educational excursions into music, language, art, and artificial intelligence. Tim is the current chair of the Open Source for America (OSFA) Working Group on Elections and Voting and also serves as a mentor with The Founder's Institute, a business incubator and four-month executive training program for new and seasoned entrepreneurs.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT